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Timing of email follow-up promotions. Do you think it's important?

by GoodnightSweetRatRace
13 replies
I'm not talking about which day of the week, or what time of day, I'm talking about the amount of time between each promotion.

Lets say in your first 4 followup emails, you try to push one particular product. How long do you prefer to wait, before selling a different product?
#email #followup #important #promotions #timing
  • Profile picture of the author SlfMastery
    Don't "push" a product. If the solution to a problem happens to be a product you're recommending, then so be it.

    The first thing you should be thinking about is how can I solve my list's problems...then provide them the solution.

    So, what specifically did your list opt-in for?

    Give them more solutions to whatever problem they have, or might be facing soon, depending on where they are in their (hobby) "cycle."

    Meet them where they are experiencing a problem and you will get the sale.

    Ex. If they opted in your list b/c they wanted to build muscle, they probably are skinny, or shy, or not very self-confident. Offer them solutions to building their self-confidence, or how and when to eat to pack on muscle, or the best exercises to do to release testosterone, etc. If your list are "hardgainers" then it may be appropriate to recommend a calorie dense protein powder that will pack on pounds in just a couple of weeks.

    Anyway, think of providing a solution that fits your list's immediate problem. And, if you find an affiliate product that will help them, then promote it.

    Hope that made sense.
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  • Profile picture of the author George Langer
    I like to wait at least 1-2 days depending on offer - to give prospect some time to consider buying before sending another product offer. But I don't think there is a rule of thumb anyway. More important is to promote best quality products and give value.

    Regards George
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  • Profile picture of the author Tony Dean
    I find it annoying when marketers send emails every day about some product or other. Just send one a week and that would be cool.
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    • Profile picture of the author myob
      What I do is promote one product daily for up to 60-90 days, depending on the niche. Buyers are moved to another list with the next product in queue. Promotions continue for as long as they continue to buy within each cycle, and non-buyers are unceremoniously culled from lists.

      In addition to dynamic product promotions, daily emails also contain informative articles, niche relevant news, free resources, bonuses, jokes, product-specific applications, stories, etc. As long as you provide value and consistently exceed subscribers' expectations, the timing is relatively insignificant.
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      • Profile picture of the author George Langer
        Originally Posted by myob View Post

        What I do is promote one product daily for up to 60-90 days, depending on the niche. Buyers are moved to another list with the next product in queue. Promotions continue for as long as they continue to buy within each cycle, and non-buyers are unceremoniously culled from lists.

        In addition to dynamic product promotions, daily emails also contain informative articles, niche relevant news, free resources, bonuses, jokes, product-specific applications, stories, etc. As long as you provide value and consistently exceed subscribers' expectations, the timing is relatively insignificant.
        Sounds like very interesting strategy
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by myob View Post

        As long as you provide value and consistently exceed subscribers' expectations, the timing is relatively insignificant.
        I'm sure this is right.

        I know that Paul and I have very different "scheduling" in these matters, but we're both doing something that works very well for us, and have both long ago developed our systems on the basis of some testing, and so on.

        I suspect that as long as you're correctly setting and fulfilling/exceeding your subscribers expectations, it doesn't matter too much.

        My instinctive answer to all these questions, when I read the OP's in these threads, is always "it depends what you've told them you're going to send them". And those who haven't told them anything about that have just missed a huge opportunity, because it's easy to fulfil and exceed people's expectations when you're the person who sets those expectations in the first place.

        http://www.warriorforum.com/main-int...ml#post6123982

        http://www.warriorforum.com/main-int...ml#post5300985
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      • Profile picture of the author Lucian Lada
        Originally Posted by myob View Post

        What I do is promote one product daily for up to 60-90 days, depending on the niche. Buyers are moved to another list with the next product in queue. Promotions continue for as long as they continue to buy within each cycle, and non-buyers are unceremoniously culled from lists.

        In addition to dynamic product promotions, daily emails also contain informative articles, niche relevant news, free resources, bonuses, jokes, product-specific applications, stories, etc. As long as you provide value and consistently exceed subscribers' expectations, the timing is relatively insignificant.
        So you promote one product day in day out until the subscriber buys it, and then he is moved to the next list which promotes another product. If he doesn't buy, they are culled out.
        But what happens if the product is not that relevant, or if the prospect already possesses something similar, or thinks he doesn't need it?
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        • Profile picture of the author myob
          Originally Posted by canyon View Post

          So you promote one product day in day out until the subscriber buys it, and then he is moved to the next list which promotes another product. If he doesn't buy, they are culled out.
          But what happens if the product is not that relevant, or if the prospect already possesses something similar, or thinks he doesn't need it?
          My marketing approach is to quickly and continually weed out non-buyers and focus only on those who make regular purchases. In my experience, 60-90 days is the periodic sweet spot for optimum list cleaning. Sending emails less frequently than on a daily basis may perhaps extend this cycle by several orders of magnitude.

          My subscribers don't have to buy the specific affiliate product I promote, but if they can't find anything at all on sites such as Amazon within any given promotion cycle, then continued marketing will have relatively insignificant returns. Amazon particularly has an effective suggestion algorithm for offering relevant products.

          Testing should always be a major component in marketing, and I have found that 84% of purchases are made within 30 days, while less than 3% will make a purchase after 90 days. Without having this "meat grinder" approach to email marketing, my lists would soon become unmanageably huge.

          This may seem counterintuitive, for example to building relationships with lists before hitting them up with your promotions, but my marketing model suggests building relationships through a history of mutually beneficial transactions can be far more effective. What's more, referrals from such customers is the ultimate in advertising.
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  • Profile picture of the author Michael Franklin
    There's still quite a few marketers out there that send out 3-4 emails every day. I'm amazed by this....If they have great value in every email, that's fine. But in each case, the emails are so overtly selling that honestly they're better off reducing the intervals to every 1-2 days.

    Things that make you go hmmm...
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  • Profile picture of the author paul nicholls
    one of my lists im giving away a 7 day free course and this helps too because i send an email every day for 7 days

    this helps with conditioning my subscribers with opening my emails

    this particular list goes 1,1,1,1,1,1,1,1,2,2,3,3,3,4,4,4,4,4,,4

    as time goes on i email less but find that 4 days is a nice gap

    just make sure that what ever list follow ups you are trying to grow that the information is not going to be old or out of date in 6 months time otherwise you will be changing your email content a hell of a lot

    paul
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  • Profile picture of the author mizesean
    Yes, it's definitely important. You can't just blast, blast, blast. I highly recommend using lots of content and relationship building emails between product launch sequences. The key now is relationships, you know how many emails you get each day. You have to cut through the clutter, and the only way to do that is to become respected first. THEN you can sell.

    I hope this helps -

    Sean
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  • Profile picture of the author Raydal
    I think the rule of thumb is that whatever rate you
    decide on for your market you should send initial
    emails more regularly at first and then less
    regularly afterwards.

    For example, day 0, day 1, day 2, day 4, day 7 etc.
    then you can go into a regular weekly rate.

    BUT you should send emails at the rate that you
    promised in the sign-up page. So if they signed
    up for weekly emails then you should keep to
    that promise.

    It follows a relationship pattern where you want
    to talk to the new love a lot more early on than after
    you've been married for 20 years.

    I think more marketers underestimate their subscribers
    tolerance of the number of emails they receive than
    the other way around. I have million-dollar a year
    clients who send 2-3 emails per day without wearing
    out their lists. But you must know HOW to write those
    emails.

    -Ray Edwards
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  • Profile picture of the author Randall Magwood
    I promote only one product throughout the lifetime of a brand new FREE lead.

    If the free lead buys something from me, i introduce them to a new backend product, and also include a "product catalog" for products of mine that they can choose from - just in case i'm wrong about the kind of the product that i am pitching to them via my email newsletter.
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