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If you haven't created a product yet ...

by TimCastleman
7 replies
If you haven't created a product yet can I ask you a few questions?

1. Why haven't you created a product yet?

2. What is holding you back?

3. What are you afraid of?
#created #product
  • Profile picture of the author SeoDemon
    i'm thinking about creating an ebook revealing a secret method, and i really want to create it, but i'm afraid that my method can get saturated and won't work for me anymore.
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    kindle covers, logos, headers, banners and more ( BEST QUALITY, AND BEST PRICES! )
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  • Profile picture of the author DaveWarrior
    I've only been back at IM for a month now. I may at some point, but it's not easy outside the IM niche. Plus I can promote CB products that net more in commission than I would charge for most products. I will re-assess at some point and see if there's anything I think could be profitable.
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    • Profile picture of the author TimCastleman
      Originally Posted by DaveWarrior View Post

      I've only been back at IM for a month now. I may at some point, but it's not easy outside the IM niche. Plus I can promote CB products that net more in commission than I would charge for most products. I will re-assess at some point and see if there's anything I think could be profitable.
      Dave -

      What do you see that is not easy about creating a Non IM product?

      Tim
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      • Profile picture of the author DaveWarrior
        Originally Posted by TimCastleman View Post

        Dave -

        What do you see that is not easy about creating a Non IM product?

        Tim
        I am thinking fitness niche. Just a report isn't going to be able to sell for more than a few bucks. I'd have to film a workout/training video or something to make it worth it, and that's a huge investment time and money.
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        • Profile picture of the author Mike Roncone
          Well, I'm in the process of making my first product now.

          The issue is, truth be told, that it is a guide I wrote on developing web strategy for the firm I currently work with. My problem is that I'm worried about a few things:

          1. How can I spin it to cater to a more general audience? A lot of it is written really technically, so it is packed with information but isn't necessarily a joy to read yet.

          2. How can I properly market it when I'm not exactly an authority?
          The guide is well over thirty pages already, and not even finished + it needs a lot of editing and the addition of images. With something that has been this time consuming and contains so much of my knowledge, I'm not comfortable underselling myself on price, but getting a successful launch seems like quite a feat, given my current status in the market.
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          Founder & Web Strategist at Grae Web Strategies

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  • Profile picture of the author Tim Franklin
    I know that one of the most difficult things to do is to overcome the knowledge syndrome, its really hard to create a product until you learn the skills necessary to be able to develop a website, if you do not know what FTP is or what HTML is not to mention domain names, hosting, PHP, or being able to use an editor, how can you logically expect to be taken seriously in this market?

    If you have a skill and can apply that skill in enough marketplaces you can create a good product but in order to really reach out to the marketing community you really do have to develop the right skill set and that takes time and a lot of effort.
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  • Profile picture of the author brittlesnc
    Currently I'm gearing up to create an infoproduct in the travel niche and I'm finding that it's not as easy as it sounds first because:

    1. You have to decide what information is/isn't going into your product and making sure that it's a quality product that customers will like and feel is worth the money they paid; not to mention creating a product that strengthens your brand and/or reputation in that particular niche.

    2. Pricing it just right.

    3. The salescopy can make or break your sales.

    4. Having upsells, cross-sells, and backends to continue monetizing buyers, and first and foremost, creating a responsive list that will buy those upsells, cross-sells, and backend products.

    5. At the end of putting time, effort and money into a product it may or may not make enough of a profit for the effort you put into it.

    6. Promoting your product and getting help in the promotion of your product.

    These are just a few of the multitude of major and minor issues of having creating and selling your own product as I'm starting to find out for myself.
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