No One Goes On The Internet To Be Sold To

25 replies
Hey Warriors,

I was just thinking to myself and decided to share my thoughts.

Here is it **No One Goes On The Internet To Be Sold To**

I think if you can understand that statement then your sales will sky rocket.

Here is how:

By providing valuable information for free.

Let look at a scenario. If I had let say back pain and wanted to get rid of it. I would go on the internet and search for information on how to get rid of back pain.

If I landed on a sale page with someone trying to sell me an ebook about getting rid of back pain then the first thing I would do is click the back button.

However if I landed on an article that gives me the 101 about back pain and some tips I could use to get rid of my back pain then I would be a lot more interested in getting more information from that source and would eventually buy something from them if they were selling.

So can you see the difference?

The person who gave me the free info would get my $$$

The moral of this is: Provide Value And The $$$ Will Come!

Have a Blessed Day Everyone
#internet #sold
  • Profile picture of the author MemberWing
    Hey, stop sharing the real secrets!

    The more one-page salesletters and promo pitches are on internet - the easier is to make money for the wise ones

    Gleb
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    • Profile picture of the author livebig!
      Originally Posted by MemberWing View Post

      Hey, stop sharing the real secrets!

      The more one-page salesletters and promo pitches are on internet - the easier is to make money for the wise ones

      Gleb
      You are so right about those hilarious one-page sales letters... I actually was just looking for a new niche and did a test on CB. It had one product and looking at their tiny sales letter just hurt my eyes. Hilarity! Pink font on a white background should Never be used for a headline. LOL
      Signature

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      • Profile picture of the author Tom B
        Banned
        I don't watch television to be sold nor read magazines, listen to radio or drive my car but is seems to happen. It works regardless.

        If I have major back pain than I would be ready to take care of it right now even if it meant purchasing a book.
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    • Profile picture of the author mdunn123
      Originally Posted by MemberWing View Post

      Hey, stop sharing the real secrets!

      The more one-page salesletters and promo pitches are on internet - the easier is to make money for the wise ones

      Gleb
      We must stop him........
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  • Profile picture of the author MichaelHiles
    lol... yesacpow just revealed the biggest IM secret of all.

    This philosophy has earned me several million $.
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  • Profile picture of the author MemberWing
    Not millions for me yet but it does keeps my site on the first page of Google above of about 55 millions of competitor's pages.

    Gleb
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    • Profile picture of the author JustaWizard
      Agreed. David Meerman Scott wrote an excellent book "the new rules of marketing and PR" that makes this point quite clear. Becoming what he calls a "thought leader" and providing useful content is the key.

      Especially here in the U.S., short term thinking has ruled for too long. It's time to take a stand over time with your niche and be an expert, not a fly-by-nighter - that's my 2 cents on it, not Meerman Scott's.

      Interestingly, at least to me, I posted a thread yesterday on a similar topic about the possible inherent responsibilities that affiliate marketers should/could take on when promoting products they've never bought, never tried, in a field they're not an expert in.

      I got maybe 2 replies, but mostly heard the sound of crickets. I think that's telling. Why? Because WORK is a four letter word to many, and it takes work to be an expert, or even passably knowledgeable.

      But back to your point: being a thought leader and providing useful content does NOT mean one cannot sell, in fact, it's likely quite the opposite - but step one is the very real fact that no one goes to the internet looking for sales pitches.............. except me when I go out looking for dynamite sales copy to emulate!! ;-)

      Best,
      David Portney
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  • Profile picture of the author JayXtreme
    You're right...

    People don't go online thinking.. ahh.. I'm gonna look for one big pitch and sales fest and just sit there until I buy something....

    BUT, and you are missing an extremely important clarification in your statements..

    People DO come online in the millions, and more each and every day to BUY stuff, not to be sold TO but to sell themselves on making a purchase... to buy solutions, fixes and answers to their problems....

    Acne suffering teens don't need free information on foods that can help to soften their skin, then need a solution to their ever increasing spotty face problems...

    People struggling with weight issues don't want a 96 page free report that tells them about recipes or the value of certain detox fads... they want a solution right now.

    Of course people don't come online to be sold to.. and there are times when moving the free line can prove to be a very lucrative practice, it is something I've done for years.

    But what you need to remember is the fact that some situations, some consumers (a lot of the time) just require a solution placed in their lap so they can buy it right away.

    I see your point, as I said above.. you are right in some circumstances.. but it's not as cut and dry like that, in my opinion...

    Peace

    Jay
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    • Profile picture of the author Frank Donovan
      Jay

      You make some great points!

      Millions of people come onto the net with the intention of buying - the trick for an Internet Marketer is to be the sales assistant.



      Frank
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    • Profile picture of the author MikeWords
      The majority of people do not come online to be sold something and while your method can work, it takes wayyyy more effort than I'm willing to put in.

      I prefer to grab the minority that are sitting at their computer with credit card number in hand. A little SEO knowledge can make the lazy IM'r lots of cash.
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    • Profile picture of the author yesacpow
      Your point is well taken Mr Jay. But still person need quality information before they go punching in their credit card numbers.

      Say you go on google looking for a cure to get rid of acne spots using your example. You searched and a minisite was the first result selling and ebook to cure acne. Would you just go and buy it same time?

      Or would you further research to see if the product can really deliver?
      That's how quality info would come in.

      I bet you though if you had landed on a page providing quality info on acne and giving you a review of quality products that can cure acne then that would more likely get you in a buying mood rather then when you landed directly on the minisite sales page.

      Correct me if I am Wrong


      Originally Posted by JayXtreme View Post

      You're right...

      People don't go online thinking.. ahh.. I'm gonna look for one big pitch and sales fest and just sit there until I buy something....

      BUT, and you are missing an extremely important clarification in your statements..

      People DO come online in the millions, and more each and every day to BUY stuff, not to be sold TO but to sell themselves on making a purchase... to buy solutions, fixes and answers to their problems....

      Acne suffering teens don't need free information on foods that can help to soften their skin, then need a solution to their ever increasing spotty face problems...

      People struggling with weight issues don't want a 96 page free report that tells them about recipes or the value of certain detox fads... they want a solution right now.

      Of course people don't come online to be sold to.. and there are times when moving the free line can prove to be a very lucrative practice, it is something I've done for years.

      But what you need to remember is the fact that some situations, some consumers (a lot of the time) just require a solution placed in their lap so they can buy it right away.

      I see your point, as I said above.. you are right in some circumstances.. but it's not as cut and dry like that, in my opinion...

      Peace

      Jay
      Signature
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  • Jay, awesome points.

    A lot of people come up with products that they believe provide "solutions" -- but that's how you can tell they've never actually had that problem.

    Do your research, get to know your market, see what's really out there -- and then give them what they're crying out for... not just what you think they need.

    It takes some research and digging, but in the end, you won't be "selling" anyone on anything. You'll provide them with a road map to the thing they were looking for all along.
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  • Profile picture of the author cashcow
    Sure, no one comes on the internet to be sold to. But like the 3 posts above me have indicated, many do come here seeking a solution.

    For years I have made content sites that tried to provide helpful solution for these folks. Giving them free tips and being so nice that I figured they would like me so much they would buy stuff from me.

    I made money, but not as much as I think I could have made had I focused on leading them to the solution that they were seeking.

    In fact, I have recently tried just that - instead of merely writing informative and useful content I have been focusing more on preselling the solution my visitors are seeking (still in an informative and useful way, I might add) . It's proving to be much more profitable.

    But, I think it greatly depends on your long term goals and what you really want to do with your business. If you are trying to become an authority on your subject and have a ton of backend products waiting in the pipeline, then you might take a different tactic than if you simply want to be an affiliate selling many different products as a one-shot sale.

    Than again, I could be just rambling - just came back from having a root canal and am a little loopy on valium still

    Lee
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    Gone Fishing
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    • Profile picture of the author activetrader
      Originally Posted by cashcow View Post

      For years I have made content sites that tried to provide helpful solution for these folks. Giving them free tips and being so nice that I figured they would like me so much they would buy stuff from me.
      I used to do that too; spending hours writing good quality, well-researched content and I made no money. My friend kept saying, you have so much content, more than enough for a book. Now I am writing for money and while still provide free info, it's just enough to do a pre-sell.
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      Me

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  • Profile picture of the author jamawebinc
    Originally Posted by yesacpow View Post


    Let look at a scenario. If I had let say back pain and wanted to get rid of it. I would go on the internet and search for information on how to get rid of back pain.

    If I landed on a sale page with someone trying to sell me an ebook about getting rid of back pain then the first thing I would do is click the back button.

    However if I landed on an article that gives me the 101 about back pain and some tips I could use to get rid of my back pain then I would be a lot more interested in getting more information from that source and would eventually buy something from them if they were selling.

    So can you see the difference?

    The person who gave me the free info would get my $$$

    The moral of this is: Provide Value And The $$$ Will Come!

    Have a Blessed Day Everyone
    I do not agree.

    I had this exact scenario except I wasn;t looking for a cure for back pain, but some other ailment. I went searching for a solution, found a salesletter for an e-book.

    I liked what it promised and I bought it.

    I didn't click the back button at all.

    And about the part of of eventually buying something...

    If the article cured my back pain, I wouldn't have the problem anymore and would not be searching for a solution so I would most likely end up buying nothing because I already have the solution, my problem was solved so I am no longer searching for the information on how to solve the problem.

    With my way of thinking...the type of customer you want to look for is me...someone who is a buyer. Someone who takes out their credit card and purchases, not someone who is so taken aback that someone would actually ask for payment for a solution.

    With the way you are proposing, you solve problems, give a boatload of content and hope and pray that the prospect will eventually like you enough to finally take out their credit card and purchase something.

    Why waste your time giving a bunch of great content to people who will never buy but are looking for free content only?
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    • Profile picture of the author yesacpow
      Your point well taken.

      Originally Posted by jamawebinc View Post

      I do not agree.

      I had this exact scenario except I wasn;t looking for a cure for back pain, but some other ailment. I went searching for a solution, found a salesletter for an e-book.

      I liked what it promised and I bought it.

      I didn't click the back button at all.

      And about the part of of eventually buying something...

      If the article cured my back pain, I wouldn't have the problem anymore and would not be searching for a solution so I would most likely end up buying nothing because I already have the solution, my problem was solved so I am no longer searching for the information on how to solve the problem.

      With my way of thinking...the type of customer you want to look for is me...someone who is a buyer. Someone who takes out their credit card and purchases, not someone who is so taken aback that someone would actually ask for payment for a solution.

      With the way you are proposing, you solve problems, give a boatload of content and hope and pray that the prospect will eventually like you enough to finally take out their credit card and purchase something.

      Why waste your time giving a bunch of great content to people who will never buy but are looking for free content only?
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  • Profile picture of the author jasonl70
    This may be crude, but it is true:

    When I have serious back pain, I'd give my left nutt to get rid of it!!
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    -Jason

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    • Profile picture of the author Tom B
      Banned
      Originally Posted by jasonl70 View Post

      This may be crude, but it is true:

      When I have serious back pain, I'd give my left nutt to get rid of it!!
      Then you will need to find out how to get that nutt back. I can send you an affiliate link to a "Get Your Nutt Back Book".
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  • Profile picture of the author dbaref01
    Banned
    [DELETED]
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    • Profile picture of the author jamawebinc
      I think people in the "how to make money online" field forget that many people come online specifically to buy things.

      Remember that most people spend time online on other websites, not your own.

      Some of these other most popular ones are sites like amazon, ebay, buy.com and other places where buyers come to spend money or research which item they will spend money on.
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  • Profile picture of the author 1bad55
    I think a well written landing page that tells the customer how your going to solve his back pain is just as affective. If you have testimonials and you tease them with information and tell them how much better they will feel then he will want your cure.

    Now you can certainly write articles that you give information but they all lead to your sales page if you want to make money online.
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    • Profile picture of the author JDSalinger
      It sounds like we are talking about the different between the hard sell versus the slow play. Here, the hard sell would be pushing the product up front early and often and the slow play would be to offer free content, build the relationship and then promote your products.

      It is my understanding that the really big marketers will do the hard sell because their lists are so big, they can afford to turn off some people and it doesn't matter. Kind of a churn and burn philosophy. However, I have heard of other marketers who do very well with smaller lists with the slow play who are able to make a lot of recurring sales b/c of a greater trust with the customer. Plus, most customers don't normally buy right away. The slow play helps at gradually convincing customers to purchase from you. The only problem I see with the slow play is that you delay getting sales from those who are chomping at the bit to buy straight-away and it does take some extra time before you push your product. For example, promoting a product every 3rd email as opposed to pushing something every email like in the hard sell. You could lose customers along the way when distractions or other events intercede.

      I find this area one of the most interesting of IM. As a casual viewer, I get turned off by the immediate sales push, but I also follow IM so my antennae is a little higher than most regular people. I do suspect more and more people will gravitate towards this line of thinking in the near future. However, I do believe in the philosophy of "Always Be Closing" or asking for the sale. It seems it would be in error not to ask for a sale in some way from the beginning. By pushing back asking for the sale, you also risk the customer will ignore your follow-up emails and never even see the later sale. For example, I have a dozen of opt in emails that I never look at or move to my spam folder. It seems there should be some type of good compromise here where you can still ask for the sale, but make it a minor part of the success confirmation page or sale a very low dollar item so that you can better gauge your potential buying audience.

      Best,
      JDSalinger
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  • Profile picture of the author Pat Ordenes
    I guess its two school of thought.
    You can either provide quality information... and I do stress Quality!
    Then hope that the viewer will appreciate this and in turn you will ear their trust.
    This is the crucial step before you can make a sale. Once someone has invested a level of trust in you, there is a high chance that they will buy things you suggest, whether it is your product or affiliate...

    On the other hand, a GOOD solid cold sale, can be just as effective.

    With regards to the back ache scenario, I realize most people would just want to get rid of the pain and be more willing to simply pay for a good solution right of the bat.
    However, you can still work this...
    For example, you could offer immediate solutions for the pain.. suggest thing they can do right now, at home, to alleviate the pain (back ache is not my field, so i wouldnt know, but Im sure there's solid home remedies that are available and a visitor would welcome the suggestion).
    From this point onward, you'd earn their trust, and you could suggest more long term solutions at a cost... just my opinion
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    • Profile picture of the author yesacpow
      I totally understand your points.

      I didn't even think about the back ache scenario i just pull it off the top of my head lol.

      But the point that I want to stress would be the QUALITY of the content proir to the sales copy. This could be in the form of a review page or a standard presell.

      Originally Posted by Pat Ordenes View Post

      I guess its two school of thought.
      You can either provide quality information... and I do stress Quality!
      Then hope that the viewer will appreciate this and in turn you will ear their trust.
      This is the crucial step before you can make a sale. Once someone has invested a level of trust in you, there is a high chance that they will buy things you suggest, whether it is your product or affiliate...

      On the other hand, a GOOD solid cold sale, can be just as effective.

      With regards to the back ache scenario, I realize most people would just want to get rid of the pain and be more willing to simply pay for a good solution right of the bat.
      However, you can still work this...
      For example, you could offer immediate solutions for the pain.. suggest thing they can do right now, at home, to alleviate the pain (back ache is not my field, so i wouldnt know, but Im sure there's solid home remedies that are available and a visitor would welcome the suggestion).
      From this point onward, you'd earn their trust, and you could suggest more long term solutions at a cost... just my opinion
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  • Profile picture of the author JLRuffin
    This is a very sound strategy. Another means to gain the interest of your readers is to teach them something they did not know previously. This will give you credibility in their eyes and place you in the position of being an expert.
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  • Profile picture of the author TimothyW
    I disagree with the op

    Saying: The moral of this is: Provide Value And The $$$ Will Come!

    is much like saying: eyeballs = profit

    In other words, it is a well-meaning idea, disguised as a truism.

    The way to more sales is not to stop selling (or delay it).

    It is quite possible to have zillions of eyeballs and have it equal no profits.

    It is also quite possible to provide endless truckloads of value, and have no profits result.

    Imo, the profit motive is perfectly understood by the seller as well as the buyer. The arrangement works just as well online as it does at the supermarket.

    It's called capitalism -- and it's not a dirty word. Even for the consumer/buyer.

    Perhaps the only reason you call it the free line is, you're afraid to call it the PAY line?

    No matter how or where you move the line to, isn't it also, by definition, the PAY line?

    -- TW
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