Simple tips for creating a profitable sales funnel

52 replies
I thought I would share some tips when it comes to your sales funnel when building your list

These tips can be used with free traffic or paid traffic but if your using paid traffic then using this type of sales funnel is even more important otherwise your going to be spending a lot of money and not end up making much back on the front end

1. You need a good converting squeeze page set up and giving away a very high value FREE gift. If your squeeze page converts very badly then this has a massive knock on effect with how profitable you can make your campaigns when using paid traffic.

You should be aiming of at least a 30% opt in conversion rate as a bare minimum.

2. You need to include a OTO (one time offer) if you want very profitable campaigns. In my testing the best price for a OTO is between $5 - $11. Keep your OTO price low and your conversions will be higher.

In order to use a OTO you need to be using single opt in which appears after the opt in. If you include a OTO at any other point in your funnel apart from straight after the opt in, its more steps for people to take so your conversions will be lower.

3. If you really want to increase your profits then include an upsell in your funnel. Your upsell should be around $10 - $20 more than your OTO price.

Upsells are fantastic and often are the difference between losing a small amount and making a good profit just from the front end part of your sales funnel.

For example:

If you were to buy a solo ad for $40 for 100 unique clicks and your squeeze page converts at 40%

you would have 40 people see your OTO

so if your OTO converts at 10% (which is very easily done) you would make x4 sales of $5 = $20

if you also have an upsell of say $17 and it converts at 25% to buyers (which again is quite normal)

out of 40 subscribers you would then of made $37 back from a $40 solo ad

x4 OTO sales = $20

x1 upsell sale = $17

Total = $37 (and you only spent $40 on the ad)

All of these numbers are only based on very standard numbers

If you test and tweak your campaigns you can easily make them way more profitable than the numbers I have given as an example

Also just remember that if you happen to buy solo ads, I have always got more clicks than I paid for. Sometimes 2 - 3% more sometimes 5 - 20% more

This sales funnel works great for any traffic method

Lastly, if you really want to go one stage further you can include a 2nd upsell into your funnel for around $20 - $40 more than the previous upsell

I see and hear of so many people that struggle when it comes to making your campaigns profitable. The most important part is your sales funnel as I have shown you. Once you start getting traffic you can then make tweaks as you go

You will hardly ever start off with a mega profitable campaign, you just have to keep testing and tweaking as you go

Hope this has cleared some myths and questions up regarding the type of sales funnel you need which is proven to work and is very profitable. This is the type of sales funnel that I use all the time.

If you have any questions leave them below

Paul
#creating #funnel #profitable #sales #simple #tips
  • Profile picture of the author dayus444
    Thanks for sharing all these and not holding anything back. Could you please give your opinion on solo add sources that have worked best for you?
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  • Profile picture of the author Jeff Lenney
    Banned
    Unfortunately aweber no longer allows single opt ins so I'd rather have them confirm first and Then send to the oto. If I give them the oto offer and download right after I get less confirmations from the opt in email
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    • Profile picture of the author paul nicholls
      Originally Posted by eljeffe77 View Post

      Unfortunately aweber no longer allows single opt ins so I'd rather have them confirm first and Then send to the oto. If I give them the oto offer and download right after I get less confirmations from the opt in email
      what makes you say that aweber no longer allow single opt in?

      as far as i know aweber still allow single opt in, i have just checked everything in my account and everything is working fine

      also if you try and get everyone to confirm first before you send them your OTO you will lose way too many subscribers and sales, this is what i have found through testing

      but if it works for you and your happy doing it that way thats cool, keep doing it :-)

      paul
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      • Profile picture of the author magiclint
        Originally Posted by paul nicholls View Post

        i have just checked everything in my account and everything is working fine
        Does this mean the subscriber doesn't have to confirm?
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    • Profile picture of the author Bill Hugall
      Originally Posted by eljeffe77 View Post

      Unfortunately aweber no longer allows single opt ins so I'd rather have them confirm first and Then send to the oto. If I give them the oto offer and download right after I get less confirmations from the opt in email
      They do I put up three web forms this week that are single opt-in. You should look into that. Nice post Paul this will help a lot of people make some cash.
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  • Profile picture of the author Big Al
    Unfortunately aweber no longer allows single opt ins
    I read that once and believed it for a long time.

    Until I saw the opt-in option after you create a new list. Now I have several Aweber forms using single opt-in only.

    Lesson learned... never listen to rumours on forums
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    • Profile picture of the author Jeff Lenney
      Banned
      Originally Posted by Big Al View Post

      I read that once and believed it for a long time.

      Until I saw the opt-in option after you create a new list. Now I have several Aweber forms using single opt-in only.

      Lesson learned... never listen to rumours on forums
      They were disabled on my acct and others I know...
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  • Profile picture of the author Chris Cole
    Great list Paul. I especially love the tip on the upsell, this way you can recoup your investments or dare I say it, even make a little money (being as that is what we are here to do).
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  • Profile picture of the author Donimo
    Really great tips! Thanks a lot!
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  • Profile picture of the author bloodyuber
    great read thanks!
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  • Profile picture of the author JayParker
    You may add an optional continuity offer to the funnel mix, even a micro continuity program can make automatic passive income.
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    • Profile picture of the author paul nicholls
      Originally Posted by JayParker View Post

      You may add an optional continuity offer to the funnel mix, even a micro continuity program can make automatic passive income.
      def jay

      i have included it into my funnel now as i have a membership site

      having your own membership site is pretty far down the line so thats why i didnt mention it

      you can still include continuity though by promoting other peoples memberships which is always an option. Thats what i used to do a couple of years back when i first started list building to build a residual :-)

      But using the funnel laid out in this thread you can still make a lot of money, as ive been using this exact funnel for months and it works like gangbusters :-)

      paul
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  • Profile picture of the author Darren Barton
    Hi Paul,

    Great detail especially for a newbie like me.

    I'm starting to use Give-Aways...really successfully, however I haven't built a proper sales funnel. So I have a couple of questions;
    1) I am using a free offer for the squeeze page (optin page) - is this ok ?
    2) I want to put in a OTO - so should this be my product or could it be an affiliate ?
    3) If it is Affiliate, what if they decline - how do I re-direct them to my next offer ?
    4) Should the more expensive OTO ($17) be 1st or 2nd ?

    Thanks for the info, Darren.
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    • Profile picture of the author paul nicholls
      Originally Posted by Darren Barton View Post

      Hi Paul,

      Great detail especially for a newbie like me.

      I'm starting to use Give-Aways...really successfully, however I haven't built a proper sales funnel. So I have a couple of questions;
      1) I am using a free offer for the squeeze page (optin page) - is this ok ?
      2) I want to put in a OTO - so should this be my product or could it be an affiliate ?
      3) If it is Affiliate, what if they decline - how do I re-direct them to my next offer ?
      4) Should the more expensive OTO ($17) be 1st or 2nd ?

      Thanks for the info, Darren.
      1. yeah thats how you build your list, just make sure its top quality and not the usual garbage that people give away

      2. i would try and make it your own product so you can build your buyers list. If you can`t then use affiliate products by all means but just make sure the price is fairly low i have found the best price to be around $5 - $11 but not all markets will always be the same

      3. this is always the problem with using affiliate products as your OTO. Simple answer is you can`t once you direct them somewhere else you have lost that person

      4. your more expensive product should be the upsell, the price depends on what your OTO is but usually $17 - $27 is a good price to use

      paul
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  • Profile picture of the author loganwenger
    Great list Paul! I've recently set up several sales funnels, but I think that I can improve with your suggestions. I recently purchased a few solo ads totaling 250 clicks for another funnel without an OTO or an upsell that converted at 40%, but I'll be testing with your method next. Thanks again!

    Logan
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  • Profile picture of the author gcbmark20
    Thanks Paul!

    Yeah solo ads are great way to produce fast relevant traffic and also a great way to produce instant sales and even profits from your initial investment.

    Also you can filter the buyers from the front-end of your sales funnel onto a separate buyers list.

    If you are having profits of break even from your initial investments of the solo ad you are ultimately building your list of subscribers for free.

    Remember that you also now have the chance to make sales at the back end of your sales funnel.

    Some great tips given here so go and use them I know I have used them in the past and it has worked wonders for me.

    Thanks again and keep up the good work!!!
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  • Profile picture of the author John Romaine
    $17 as an upsell??????

    I wouldn't waste my time at that pricing point.
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    • Profile picture of the author Tony Grant
      Originally Posted by John Romaine View Post

      $17 as an upsell??????

      I wouldn't waste my time at that pricing point.
      I have to agree with John. I think your overall comments about the sales funnels are great but I think you are leaving massive amounts of money on the table at those low price points.

      How you tested higher price points? $47/$67/$97..??

      Thanks

      Tony
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      • Profile picture of the author John Romaine
        Originally Posted by Tony Grant View Post

        I have to agree with John. I think your overall comments about the sales funnels are great but I think you are leaving massive amounts of money on the table at those low price points.

        How you tested higher price points? $47/$67/$97..??

        Thanks

        Tony
        A high pricing point should be $5,000, $10,000, $25,000, $50,000 etc.

        Not $17.

        Plus, from what I've learned recently - is that you should give customers options. Move away from the traditional linear based ascention model and start offering complimentary products and services and let the customers choose what they want.

        Some customers might think $2,999 is a bargain, others might think $19 is too much. I don't want to waste my time where there's no money. I want to work with business people, decision makers.

        As James Schramko says, "Often, its the lowest profit type customers that require the most amount of work"

        Screw that.
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      • Profile picture of the author paul nicholls
        Originally Posted by Tony Grant View Post

        I have to agree with John. I think your overall comments about the sales funnels are great but I think you are leaving massive amounts of money on the table at those low price points.

        How you tested higher price points? $47/$67/$97..??

        Thanks

        Tony
        hey tony

        those are the exact price points which i use further into my funnel

        what i laid out above was only the first stages and those prices are mainly for solo ads but still work great for other traffic sources. Also theres no reason why you cant use a $47 as an upsell but with my testing i have found that $17 is a sweet spot

        have you tried using a $47 OTO tony? i would be interested to see what your conversions are

        with my testing i have found that a $47 oto is way way too high but like i said to john, if it works for you thats cool. Other markets may react better to higher priced OTO`s though that is something which i have not tested

        Paul
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        • Profile picture of the author RogueOne
          Originally Posted by paul nicholls View Post

          with my testing i have found that $17 is a sweet spot
          You have to stop posting all this info. that concurs with my own. People will start thinking I'm following you around.
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    • Profile picture of the author paul nicholls
      Originally Posted by John Romaine View Post

      $17 as an upsell??????

      I wouldn't waste my time at that pricing point.
      if you would rather jump from a $5 to a $97 or $297 product and it works for you john then thats cool

      but with my funnels i like to separate the freebies to the buyers even if that means only selling a $5 product and then a little upsell of $17 works great for me

      i introduce higher priced products but not at the early stages, but i am always tweaking things as i go

      the thing you have to remember with newbies or guys that don`t have a tonne of experience is that they don`t have the ability or experience to sell a $197 or a $1000 product

      it`s hard enough for new guys to sell anything at all so selling something is a massive result for them

      also this sales funnel which i have laid out is perfect for solo ads because trying to sell a $297 as an upsell or something similar is just not going to happen any time soon and the conversions will be way lower
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      • Profile picture of the author davidkings
        Originally Posted by paul nicholls View Post

        if you would rather jump from a $5 to a $97 or $297 product and it works for you john then thats cool

        but with my funnels i like to separate the freebies to the buyers even if that means only selling a $5 product and then a little upsell of $17 works great for me

        i introduce higher priced products but not at the early stages, but i am always tweaking things as i go

        the thing you have to remember with newbies or guys that don`t have a tonne of experience is that they don`t have the ability or experience to sell a $197 or a $1000 product

        it`s hard enough for new guys to sell anything at all so selling something is a massive result for them

        also this sales funnel which i have laid out is perfect for solo ads because trying to sell a $297 as an upsell or something similar is just not going to happen any time soon and the conversions will be way lower
        Where do you get your traffic from Paul, towards these squeeze pages?

        which are your main 3 methods for getting traffic to these? which have been most effective ?
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  • Profile picture of the author bigballin6161
    Thanks Op for the info...just what I needed!
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  • Profile picture of the author icoachu
    Here's a simple tip: don't scam. Works everytime.
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  • Profile picture of the author dodinda
    Thanks, you rock
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  • Will definitely be implementing these tips in the next week or so. This will be my first time reaally attempting to build a list. Thanks op.... Maybe I'll make a new thread on my progress
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  • Profile picture of the author gigiswealth
    Hi Paul, I just purchased your list building video course. But I do have a few questions.

    1-I do have a squeeze page in the niche of IM/MMOL and I have created
    follow up email serious w/aweber. will your training help me to improve on it?

    2-I have done a solo ad promoting a free product - purchased 100 clicks and
    received 60 opt ins. But in my thank you letter where I send people after they have opt-in. In my thank you letter I not only give them their free product I also introduce my affiliate paid product which I have not had any sales on. Paul, do you mind taking a look at my sq page and opting in and taking a look around tell me what you think?

    My Sq page is here ==> gigisaffiliatemarketingtips.com

    thanks gigi.
    my e mail is: glinternetmarketing (at) gmail (dot) com
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  • Profile picture of the author gigiswealth
    Hi Paul, I asked a few questions earlier after purchasing your product "Avalanche list building" before I watched the videos. So I am back to let you know that you don't have to answer the questions I asked in an earlier post reply because your videos answerened them for me.

    thanks
    Gigi

    ps great video course.
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  • Profile picture of the author Sean Mckee
    Aweber does allow single opt in
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  • Profile picture of the author manicmethods
    That's total BS about having them as single optin to you can do an OTO.

    I have my lists set up as double optin (this is out of the frickin IM niche btw).

    As soon as they click the Subscribe button, they go to the Please Confirm your Email Address page. I just have a small bit of text at the top saying, please confirm your email address and then below it, I have an OTO.

    It's a double optin, YES, but there is NO step between them hitting subscribe and seeing your OTO.

    My actual 'funnel' works like this:

    Subscribe via Form --> OTO + Please Confirm --> Confirmation Email Link Clicked --> OTO 2 + Thanks for Confirming

    I get A FAIR FEW people buying the OTOs on BOTH ends of the subscription process and this is before they've even begun to receive emails.

    I would completely AVOID what the OP is suggesting with single optin. I find that double optin lists are far more responsive (as they obviously had to take more action to subscribe) and a more responsive list is a more profitable one!
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    • Profile picture of the author mcwalker25
      Originally Posted by manicmethods View Post

      That's total BS about having them as single optin to you can do an OTO.

      I have my lists set up as double optin (this is out of the frickin IM niche btw).

      As soon as they click the Subscribe button, they go to the Please Confirm your Email Address page. I just have a small bit of text at the top saying, please confirm your email address and then below it, I have an OTO.

      It's a double optin, YES, but there is NO step between them hitting subscribe and seeing your OTO.

      My actual 'funnel' works like this:

      Subscribe via Form --> OTO + Please Confirm --> Confirmation Email Link Clicked --> OTO 2 + Thanks for Confirming

      I get A FAIR FEW people buying the OTOs on BOTH ends of the subscription process and this is before they've even begun to receive emails.

      I would completely AVOID what the OP is suggesting with single optin. I find that double optin lists are far more responsive (as they obviously had to take more action to subscribe) and a more responsive list is a more profitable one!
      That is something Im going to wake up in the morning with tomorrow
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    • Profile picture of the author BigGameHunter
      Originally Posted by manicmethods View Post

      That's total BS about having them as single optin to you can do an OTO.

      I have my lists set up as double optin (this is out of the frickin IM niche btw).

      As soon as they click the Subscribe button, they go to the Please Confirm your Email Address page. I just have a small bit of text at the top saying, please confirm your email address and then below it, I have an OTO.

      It's a double optin, YES, but there is NO step between them hitting subscribe and seeing your OTO.

      My actual 'funnel' works like this:

      Subscribe via Form --> OTO + Please Confirm --> Confirmation Email Link Clicked --> OTO 2 + Thanks for Confirming

      I get A FAIR FEW people buying the OTOs on BOTH ends of the subscription process and this is before they've even begun to receive emails.

      I would completely AVOID what the OP is suggesting with single optin. I find that double optin lists are far more responsive (as they obviously had to take more action to subscribe) and a more responsive list is a more profitable one!

      It's one thing to have a different way of accomplishing something but it's another thing to be a jerk about it.

      I build my sales funnels the way Paul describes and I have some that are a bit more aggressive with double opt ins. Single Opt ins do convert better... Less Steps. What Paul described would be a good starting point getting a new marketer some cash flow going.

      Once they get their feet wet and some regular money coming in... try experimenting with more aggressive steps. Called: Tweaking

      Really... Somehow Paul's suggestions are B.S. Most don't get their first sales funnel built...Ever!

      Keeping it simple in the beginning is crucial. Called: Action not B.S.
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    • Profile picture of the author WillR
      Originally Posted by manicmethods View Post

      I would completely AVOID what the OP is suggesting with single optin. I find that double optin lists are far more responsive (as they obviously had to take more action to subscribe) and a more responsive list is a more profitable one!
      Your subscribers have no way of knowing whether you are using single optin or double optin when they enter their email address on your squeeze page. Therefore if you use single optin you are still going to get all of those email addresses from the people who would have double opted in plus you will be getting email addresses from other people who may not have gone through the double optin process.
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      • Profile picture of the author David Burnett
        Thank you very much for sharing this it has helped me tremendously.
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      • Profile picture of the author abbe77
        Originally Posted by WillR View Post

        Your subscribers have no way of knowing whether you are using single optin or double optin when they enter their email address on your squeeze page. Therefore if you use single optin you are still going to get all of those email addresses from the people who would have double opted in plus you will be getting email addresses from other people who may not have gone through the double optin process.
        Single Opt in has one problem however that if user misspelled his/her email then you will lose that contact. Like instead of leo@email.com he may type loe. I think this is one of the advantages of double opt-in that you got 100% confirmed email.
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  • Profile picture of the author mcwalker25
    Originally Posted by paul nicholls View Post

    I thought I would share some tips when it comes to your sales funnel when building your list

    These tips can be used with free traffic or paid traffic but if your using paid traffic then using this type of sales funnel is even more important otherwise your going to be spending a lot of money and not end up making much back on the front end

    1. You need a good converting squeeze page set up and giving away a very high value FREE gift. If your squeeze page converts very badly then this has a massive knock on effect with how profitable you can make your campaigns when using paid traffic.

    You should be aiming of at least a 30% opt in conversion rate as a bare minimum.

    2. You need to include a OTO (one time offer) if you want very profitable campaigns. In my testing the best price for a OTO is between $5 - $11. Keep your OTO price low and your conversions will be higher.

    In order to use a OTO you need to be using single opt in which appears after the opt in. If you include a OTO at any other point in your funnel apart from straight after the opt in, its more steps for people to take so your conversions will be lower.

    3. If you really want to increase your profits then include an upsell in your funnel. Your upsell should be around $10 - $20 more than your OTO price.

    Upsells are fantastic and often are the difference between losing a small amount and making a good profit just from the front end part of your sales funnel.

    For example:

    If you were to buy a solo ad for $40 for 100 unique clicks and your squeeze page converts at 40%

    you would have 40 people see your OTO

    so if your OTO converts at 10% (which is very easily done) you would make x4 sales of $5 = $20

    if you also have an upsell of say $17 and it converts at 25% to buyers (which again is quite normal)

    out of 40 subscribers you would then of made $37 back from a $40 solo ad

    x4 OTO sales = $20

    x1 upsell sale = $17

    Total = $37 (and you only spent $40 on the ad)

    All of these numbers are only based on very standard numbers

    If you test and tweak your campaigns you can easily make them way more profitable than the numbers I have given as an example

    Also just remember that if you happen to buy solo ads, I have always got more clicks than I paid for. Sometimes 2 - 3% more sometimes 5 - 20% more

    This sales funnel works great for any traffic method

    Lastly, if you really want to go one stage further you can include a 2nd upsell into your funnel for around $20 - $40 more than the previous upsell

    I see and hear of so many people that struggle when it comes to making your campaigns profitable. The most important part is your sales funnel as I have shown you. Once you start getting traffic you can then make tweaks as you go

    You will hardly ever start off with a mega profitable campaign, you just have to keep testing and tweaking as you go

    Hope this has cleared some myths and questions up regarding the type of sales funnel you need which is proven to work and is very profitable. This is the type of sales funnel that I use all the time.

    If you have any questions leave them below

    Paul
    very comprehensive guide to read
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  • Profile picture of the author visimedia
    good share with realistic math.. but I just read that solo ad was not that easy.. but again, testing is the key here.
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    • Profile picture of the author paul nicholls
      Originally Posted by visimedia View Post

      good share with realistic math.. but I just read that solo ad was not that easy.. but again, testing is the key here.
      solo ads do work well but you just have to focus heavily on the front end part of your sales funnel so that you make the most from your solo ads that you buy

      you can still make sales from within your follow ups but having a good converting front end part of your funnel will make your campaigns way more profitable and much easier and faster when it comes to recouping your ad costs
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  • Profile picture of the author shawoon98
    Paul, I just signed up in your list from the sig link and I can't see any buy button in the OTO. When I clicked the "No Thanks Paul", it takes me to thank you page. How is the OTO working here?
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  • Profile picture of the author hsbinmarket
    Very nice post for the newbies. But they should be a bit understanding in IM.
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  • Profile picture of the author vlad2503
    Originally Posted by paul nicholls View Post

    I thought I would share some tips when it comes to your sales funnel when building your list

    These tips can be used with free traffic or paid traffic but if your using paid traffic then using this type of sales funnel is even more important otherwise your going to be spending a lot of money and not end up making much back on the front end

    1. You need a good converting squeeze page set up and giving away a very high value FREE gift. If your squeeze page converts very badly then this has a massive knock on effect with how profitable you can make your campaigns when using paid traffic.

    You should be aiming of at least a 30% opt in conversion rate as a bare minimum.

    2. You need to include a OTO (one time offer) if you want very profitable campaigns. In my testing the best price for a OTO is between $5 - $11. Keep your OTO price low and your conversions will be higher.

    In order to use a OTO you need to be using single opt in which appears after the opt in. If you include a OTO at any other point in your funnel apart from straight after the opt in, its more steps for people to take so your conversions will be lower.

    3. If you really want to increase your profits then include an upsell in your funnel. Your upsell should be around $10 - $20 more than your OTO price.

    Upsells are fantastic and often are the difference between losing a small amount and making a good profit just from the front end part of your sales funnel.

    For example:

    If you were to buy a solo ad for $40 for 100 unique clicks and your squeeze page converts at 40%

    you would have 40 people see your OTO

    so if your OTO converts at 10% (which is very easily done) you would make x4 sales of $5 = $20

    if you also have an upsell of say $17 and it converts at 25% to buyers (which again is quite normal)

    out of 40 subscribers you would then of made $37 back from a $40 solo ad

    x4 OTO sales = $20

    x1 upsell sale = $17

    Total = $37 (and you only spent $40 on the ad)

    All of these numbers are only based on very standard numbers

    If you test and tweak your campaigns you can easily make them way more profitable than the numbers I have given as an example

    Also just remember that if you happen to buy solo ads, I have always got more clicks than I paid for. Sometimes 2 - 3% more sometimes 5 - 20% more

    This sales funnel works great for any traffic method

    Lastly, if you really want to go one stage further you can include a 2nd upsell into your funnel for around $20 - $40 more than the previous upsell

    I see and hear of so many people that struggle when it comes to making your campaigns profitable. The most important part is your sales funnel as I have shown you. Once you start getting traffic you can then make tweaks as you go

    You will hardly ever start off with a mega profitable campaign, you just have to keep testing and tweaking as you go

    Hope this has cleared some myths and questions up regarding the type of sales funnel you need which is proven to work and is very profitable. This is the type of sales funnel that I use all the time.

    If you have any questions leave them below

    Paul
    Thanks Paul I found it very useful, what solo ads I mean from whom would you recommend ?

    Thanks a lot

    Vlad
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  • Profile picture of the author webrankingservices
    Banned
    Paul , youu have really simplified the list building that is not a garbage push button.
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  • Profile picture of the author webrankingservices
    Banned
    Paul , you have really simplified the list building that is not a garbage push button.
    Profits are not difficult to make if you have a mentor like Paul.
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  • Profile picture of the author mr@new
    Hey guys,

    Gr8 discussion. I am new and learning some of this stuff. A couple of questions, if you can guide me in the right direction ...

    1. Any other discussions / threads / videos / sites that you can point me to that discuss sales funnel strategies?

    2. Any sites that can show me a "working example" of good sales funnels?
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