What's the Difference Between Marketing and Advertising?

15 replies
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#advertising #difference #marketing
  • Well just to be simple about it.

    Advertising is just one single aspect within Marketing. So put it in another way, Advertising IS a Marketing Strategy. They almost and always mistaken to be the same but they're not, but they are however used for the same goal: to bring sellers and buyers together.

    You can somehow compare these topics with fishing. Marketing is Fishing itself where the goal is to catch fish. Advertising is a way to catch those fish so it may be compared to using bait and tackle.
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    • Profile picture of the author Kurt
      Originally Posted by Don Adrian View Post

      Well just to be simple about it.

      Advertising is just one single aspect within Marketing. So put it in another way, Advertising IS a Marketing Strategy. They almost and always mistaken to be the same but they're not, but they are however used for the same goal: to bring sellers and buyers together.

      You can somehow compare these topics with fishing. Marketing is Fishing itself where the goal is to catch fish. Advertising is a way to catch those fish so it may be compared to using bait and tackle.
      Yep...Marketing is the entire process of bringing a product to market, and includes research, product development and delivery, pricing, as well as promotion/advertising, etc.
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      • Profile picture of the author Lance K
        Basically an advertisement is a sales message (so essentially advertising = sales).

        “There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.

        ~Peter Drucker
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        "You can have everything in life you want if you will just help enough other people get what they want."
        ~ Zig Ziglar
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    • Profile picture of the author OPTIMUSMKTG
      Originally Posted by Don Adrian View Post

      Well just to be simple about it.

      Advertising is just one single aspect within Marketing. So put it in another way, Advertising IS a Marketing Strategy. They almost and always mistaken to be the same but they're not, but they are however used for the same goal: to bring sellers and buyers together.

      You can somehow compare these topics with fishing. Marketing is Fishing itself where the goal is to catch fish. Advertising is a way to catch those fish so it may be compared to using bait and tackle.
      Nice analogy.
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  • Profile picture of the author candres79
    Yea, that pretty much sums it up!
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    Candres
    Powerful Internet MarketingPowerful Internet Maketing

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  • Profile picture of the author WillMitchell
    I also believe Advertising is generally referring to outbound, general marketing - paying companies to put your message in front of their market, media buying, etc

    I think a lot of people think of marketing as more inbound than advertising.

    But yes, essentially Advertising is a subsection of Marketing.
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  • Profile picture of the author JayParker
    Marketing is all about giving the right message to the right people through the right media. Advertising is just offering the message. Marketing is more about understanding your target market and using advertising to generate leads or sales.
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  • Profile picture of the author prismkuet
    Marketing is a big concept starting from find out the need of prospective customer to satisfy those needs. Advertising is a single step of that big ladder.
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  • Profile picture of the author Martin Pupke
    I would say advertising is a form of marketing, but what is your reason for asking?
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    "The first principle is that you must not fool yourself - and you are the easiest person to fool" - Richard Feynman

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  • Profile picture of the author tylerd4
    Advertising is a part of marketing... just that simple
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  • Profile picture of the author PsycFa
    Hmmm Marketing is the process of influencing perception through impression and the one of the tools used to do that is advertising.

    One of the main aspects of marketing is that you create "materials" that will be used to "convince" others that your services is what they are looking for. And Advertising is the platform through which you present these materials

    I hope you understand what I was trying to say.. Hehe
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    The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.....

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  • Profile picture of the author Andyhenry
    Why do people bother to post one-liners saying the exact same thing that other posters have already said in the same thread? It makes it look like they're not reading the other posts and are just replying to the OP with no consideration for anything else that's been posted.

    Also - this particular question can easily be answered by reading any book on marketing (look for the 4 P's - or 5 P's, depending on who wrote the book), or going to wikipedia and reading about advertising and marketing.

    These things are not really subjective - they have long standing interpretations which are easily available to anyone.
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    nothing to see here.

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  • Profile picture of the author Martin Pupke
    Someone got out of the wrong side of the bed this morning
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    "The first principle is that you must not fool yourself - and you are the easiest person to fool" - Richard Feynman

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    • Profile picture of the author Andyhenry
      Originally Posted by Martin Pupke View Post

      Someone got out of the wrong side of the bed this morning
      no - the right side. Just wondering why people waste their time repeating the exact same thing someone has posted already - it seems crazy and unless it's just for post count I don't understand what they're thinking.

      That's all.

      Even though your post was nothing to do with the thread - at least it was new
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      nothing to see here.

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  • Profile picture of the author Kurt
    Hey Andy...You know you're just begging for a post that says, "Why do people post the exact same things that have already been posted?"
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