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Are the days of the 'one pager' over?

by Tom Lazenby
10 replies
The more I look into this IM stuff the more I'm starting to feel that the one pager doesn't really do the job anymore. I'm thinking that creating more of a 'resource' website where people keep coming back for more info would be better at selling my ebook than just the basic one-pager + opt in model. Any thoughts?
#days #pager
  • Profile picture of the author Chris Ramsey
    I'm not sure this is the case at all.

    I've got a few squeeze pages that are still proving quite valuable!
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  • Profile picture of the author Tom Lazenby
    Do you offer a significant amount of free info to pre sell your products in any way?
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  • Profile picture of the author MemberWing
    Biggest turn offs for me in ascending order of suckiness:

    1. one pager with red dashed border and yellow highlights of "important" points.
    2. one mile long one pager
    3. one mile long one pager with "honest" testimonials from affiliates and JV partners.
    4. one mile long promo email with 1.5 word per line.

    Gleb
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  • Profile picture of the author Daniel Molano
    I would say that is right and at the same time wrong.

    Use the "resource website" to gather massive traffic, returning visitors and possibly opt-ins, with enough teaser pieces it does a fantastic job at pre-selling.

    Then point to the "one pager" to sell. It's possibly still the best way to close a deal.

    The "one pager" is only a turn off if the person landing there has no accumulated interest whatsoever.

    You could say that the WF is a "resource website" and the WSO section a "one pager".
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  • Profile picture of the author Tom Lazenby
    Thx Daniel, that's a good idea. The meager traffic I get from my YouTube vids seems to convert yet the people who come in cold from google aren't buying. I'm thinking of making my bids a central part of the actual site.
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  • Profile picture of the author InternetMarketingCenter
    The key to a good "one pager" is making sure you hit every element that needs to happen to draw your visitor through your sales process.

    It doesn't have to be long, but it does have to be targeted quite specifically (which takes some keyword research), compelling (the copy has to connect with them in terms of problem-solution almost immediately), valuable (why is this price a steal for what they're getting) and actively calling them to action (ask for the sale).

    That way, the people you get from the search engines are primed to buy, they recognize what you're talking about, they're ready to see value in the solution, and you actually make it worth their while to buy RIGHT THEN.

    If you aren't reaching out directly to a specific market, it won't convert, and it won't compel them to action.
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  • Profile picture of the author Angela V. Edwards
    Usually what is happening when you see posts like "the days of x are over", they are usually written by someone who has now had a little bit of "time" in IM. 'One pagers' probably work just as well as they always did; but now they don't catch your attention because you are 'used to' them. The more 'used to' things people become, the less effective they are to those people. But that doesn't mean they won't still work well for newbies.
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  • Profile picture of the author Brad Gosse
    I hate one pagers myself but I am not my market. My split tests prove they work better than sites where people click around and choose options.

    I think for the most part people prefer to be taken down a path like an infomercial would do. Promises, features, benefits, testimonials and finally the sales pitch.
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  • Profile picture of the author SaRitaCustis
    One-pagers still work for me, but I've never really used them as a landing page for cold traffic. People arrive at my sales pages usually from an endorsement or from clicking a link in one of my articles or blog posts, so they're already expecting to see a sales letter.
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  • Profile picture of the author dsmpublishing
    I still have great success out of one pagers but also have bigger sites that have a lot of info on them it depends what it is about. By the way it totally agree with the red dashed borders they really do look annoying now.
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