I'm skeptical of the response rate..but it's a unique twist

This is brilliant! Amazing, the things you could do when you move your butt from that chair! I'm going to create something similar for my business as well - I'm not sure how, but I will!

I do tend to believe it's real because the power visuals is usually huge. They've just seen their dream car in the they're yard. They need to make it real somehow. And taking into notice that this is a rich men area...

All I know is that direct mail works amazingly well if you do it right. I worked as a mortgage broker and my company marketed only with direct mail. The response rate was HUGE! I was easily making over 100k a year from direct mail alone!

Now that's thinking outside the box...

Cool idea. Wonder what the results were?

Why not just send a seasoned salesman door-knocking and see if the homeowners would like a test-drive?

There already there at the front door.

Great idea. I like the concept. One thing stood out to me though and it was the guy putting the piece in someones mailbox. Thats a huge no-no here in the states. People do it, but it is illegal. The pieces on the doorstep is ok, but not in the box.

Love it! Talk about thinking outside the box! I would respond too if I received that postcard. Great ideas for my next direct mailing

LOL -- you know, it's pretty stupid, too.

These guys are literally PARKING the car IN the "suspects" driveway.

I'd be like WTF bro? Calling the cops on you -- that makes for some sketchy-arsed sh*t.

It's like they're literally inches away from the door -- why go through all this extra work when they could just *shock* knock on their door and introduce themselves??!?

I can appreciate that. It does suck to get the door slammed in your face. People (rich people especially) are generally nicer in person. The ones who've "made it" will respect a salesman with balls enough to knock on their door and present them with an opportunity.

I read in another forum where a dude door-knocked an affluent individual and managed to close a nearly $800,000 annuity -- ON A COLD DOOR KNOCK. (That's like a $40,000 commission).

Guess it's silly cause they're SO close to just knocking on that door.... They're literally INCHES from a live, belly-to-belly human interaction. And instead, they opt to do an elaborate marketing idea.

On a bigger, tangental note, I think that's the problem with marketing these days. What shiny new approach can we use to prevent a real interaction with a prospect? God forbid we have a conversation and risk getting rejected; let's use "lumpy mail," "93 page sales letters," etc. etc... Obviously the stuff works, but like Facebook and these forums do, it separates us from real live "in the trenches" interaction that works much more often with a higher success rate.

The big question -- how much did it increase revenue, as opposed to simply booked test drives?

I've done all sorts of advertising that's increased response to the detriment of return.

Hi

In Canada, anyone can drop anything in your mailbox.

I used to live in Toronto and still follow the local paper. Here is a story from the Toronto Star.

Toronto area Porsche dealership parks car near driveways of affluent homes in instant direct marketing - thestar.com

They made 0 sales but are planning to scale up the campaign in September.

Mahlon

I liked the video. Direct mail is phenomenal. Especially postcard marketing.