Science vs Art of Internet Marketing ... Which one are you?

31 replies
Okay let me throw this one out there & get your response

I know that I am a creative marketer and am not particularly technical.
So I love nothing more than the creative & strategic aspect of marketing.
However I cant build sites and have to outsource everything

Equally I have friends who know all the technical stuff and do not have a clue to create a sales page that converts

I consider myself to know the art and the latter the science ... the ideal I guess is to be a both

So my question is this are you an Artist or a Scientist ?
#art #internet #marketing #science
  • Profile picture of the author agmccall
    It is niether art nor science

    It is just being able to understand human nature

    As far as the tecnical stuff. With the advent of WP and themes and plugins, the only ability that is required is that you can read, understand, and implement simple instructions.

    And, if you can't even do that then there are videos that will hold your hand and walk you through it.

    al
    Signature
    The Flu? Not worthy of a mention here???
    {{ DiscussionBoard.errors[6729601].message }}
    • Profile picture of the author RyanLester
      Originally Posted by agmccall View Post

      It is niether art nor science

      It is just being able to understand human nature

      As far as the tecnical stuff. With the advent of WP and themes and plugins, the only ability that is required is that you can read, understand, and implement simple instructions.

      And, if you can't even do that then there are videos that will hold your hand and walk you through it.

      al
      SO TRUE! If you can understand this and cater to non-IMers, then you will have a profitable internet business my friends!
      {{ DiscussionBoard.errors[6730598].message }}
    • Profile picture of the author Walter Parrish
      Originally Posted by agmccall View Post

      It is niether art nor science

      It is just being able to understand human nature

      As far as the tecnical stuff. With the advent of WP and themes and plugins, the only ability that is required is that you can read, understand, and implement simple instructions.

      And, if you can't even do that then there are videos that will hold your hand and walk you through it.

      al
      reading and video are the way to go, because things like wordpress can get complicated for smart people as well, in fact i would have to say the slower you are the easier they are to grasp. i mean who would think that in order to use a static page you click on reading near the bottom of the screen lol
      Signature
      Use Feeder Sites, Articles, And Social Media Sites To Generate Unstoppable Traffic, FREE! Click Here Now To Get It For FREE
      {{ DiscussionBoard.errors[6731851].message }}
  • Profile picture of the author tylerd4
    You need science to learn the market as well as you need art to run the marketing in personal way...
    {{ DiscussionBoard.errors[6729617].message }}
  • Profile picture of the author travlinguy
    Business is a blend of both. Writing, design, video, graphics all fall mainly in the art basket. But to do that stuff justice these days one needs to have some technical ability as well, which is primarily science as you put it.

    Ideally, people leaning heavily toward one need to get help with the other. I'm a writer, definitely on the art side of the equation. But I can do some of the technical stuff. I'm not happy doing it but still, I do it anyway because it's usually easier than stopping to find someone to do it.

    Ideally, the goal is to get good enough at one or the other so that you can outsource the stuff that doesn't come to you easily. Then you can spend your time doing what you love. Good luck.
    {{ DiscussionBoard.errors[6729654].message }}
    • Profile picture of the author myob
      Marketing strategist; practical application of art and the sciences (including psychology, technology, mathematical modeling, performance metrics, data analysis, statistics etc).
      {{ DiscussionBoard.errors[6729971].message }}
  • Profile picture of the author hebsgaard
    That's a difficult question. I do have an unhealthy love of Excel and other analytical tools, but I would say my main strength lies in coming up with new angles on things.

    I kind of look at things and ask why a lot. When a certain question seems to be bringing my brain to the brink of a meltdown I usually pull out Excel and try to find the answer.
    {{ DiscussionBoard.errors[6730109].message }}
    • Profile picture of the author searchnsite
      Most of the technical and number crunching would fall into the category of a social science. Lots of traditional marketing techniques and ideas were first seen in psychology, sociology, and economics whether its a borrowed concept or the parametric statistics techniques used in both fields.

      The creative art side of marketing is very much linked to the "science" side you talk about because without measurement you are playing the game of subjectivity. However, the ability to forecast and chose a design that runs parallel to your target market's preference is an incredible skill possessed by very few.

      To be a truly successful marketer you need to posses both of these qualities or better yet surround yourself with people who are better than yourself and posses strengths in areas where you are weak.
      {{ DiscussionBoard.errors[6730375].message }}
  • Profile picture of the author BernardR
    Hi Searchnsite

    I guess I do what you say ... surround myself with people who can quickly deliver the areas I am weak on
    {{ DiscussionBoard.errors[6730473].message }}
    • Profile picture of the author force5
      I don't think anyone has the equal balance of art and science. That is why people employ others or team up to work together. You can learn how to use excel, ftp, install wordpress etc.

      However there seems to be that certain unknown element with the best marketers, the ability to see an opportunity and run full blast at it whilst also seeing the problems and avoiding them is something that has huge value but is tough to learn.

      Not sure which side I lean towards really, you have got me thinking now.

      Paul Forcey
      Signature
      =====================================
      My Latest WSO >>Viral Word Search
      =====================================
      All My Plugins and tools
      {{ DiscussionBoard.errors[6730541].message }}
  • Profile picture of the author retsced
    You can branch it out however you wish, but science is nothing more than knowledge attained through study, experimentation and practice. Marketing, and everything under the umbrella of "marketing," like advertising, can, and is, studied and practiced to such a degree that almost exact results can be expected through implementation.
    {{ DiscussionBoard.errors[6730935].message }}
  • Profile picture of the author socialbacklink
    I consider myself more an internet psychologist. What makes people tick or click I should say. The science of some basic testing combined with a gut feeling just round it out.
    Signature
    Get The Best In Paid Traffic Training - PPC Superstar!
    17 Years Experience As A Professional Internet Marketer
    {{ DiscussionBoard.errors[6731062].message }}
  • Profile picture of the author lollobrigida
    I think first and before all it's work...
    and that seems to be the most overlooked thing with so many people hunting for a quick Dollar (not only here).

    If you mix work with commitment and love...and you gain a lot of experience... it might be or become more of a calling than an occupation ... and you might get good enough that you might consider it an art or science... but at that point it doesn't matter anymore... cause what ever it is... it makes you a happy and content human being.
    {{ DiscussionBoard.errors[6731128].message }}
  • Profile picture of the author Walter Parrish
    Originally Posted by BernardR View Post

    Okay let me throw this one out there & get your response

    I know that I am a creative marketer and am not particularly technical.
    So I love nothing more than the creative & strategic aspect of marketing.
    However I cant build sites and have to outsource everything

    Equally I have friends who know all the technical stuff and do not have a clue to create a sales page that converts

    I consider myself to know the art and the latter the science ... the ideal I guess is to be a both

    So my question is this are you an Artist or a Scientist ?
    I think being as we are on the computer and internet everything has turned into a science, especially when it comes to selling. If you are a writer you can be as creative as you want, but then you have to make your writing to fit, use different fonts, use words a certain number of times, include them in the titles, it kind of takes away from the idea of creative expression. if you are an artist it's going to be rare when you get a chance to just draw, you may be creating boring icons, music is the same way, you are not going to have room for creativity, if you do try to be creative you will loose most if not all of your audiences.

    even if you think you are not on the technical side of things, if you want to make money you will be. personally, i can do it all, but must push myself to do parts of it. i don't care about wordpress, i don't care about hosting, shoot i don't care about the technical stuff. so, its rough we have to divide things up and i can truly understand why profession artist are kept away from worry about the business sides of things so that they can really get down and do what they do best.

    when we all get to some level of perfection in this business, then we can just outsource and do the same
    Signature
    Use Feeder Sites, Articles, And Social Media Sites To Generate Unstoppable Traffic, FREE! Click Here Now To Get It For FREE
    {{ DiscussionBoard.errors[6731868].message }}
  • Profile picture of the author Randall Magwood
    I'm a scientist... a handsome one too. With a touch of copywriting flair and web design and marketing experience... i believe i qualify as a vet in this field.
    Signature

    {{ DiscussionBoard.errors[6731888].message }}
  • Profile picture of the author JayParker
    You need both to succeed, it's an art because you need to be creative and create your own models and it's a science when you are testing and tweaking the sales page and the offer. So you use both. I'm going to say it's more important to have the feel for the marketplace that knowing a ton of math, if you have the feel for the marketplace you can write a sales page that converts.
    {{ DiscussionBoard.errors[6732079].message }}
  • Profile picture of the author Jeff Burritt
    I think of the Science of Internet Marketing as the hard skills.
    And the Art of Internet Marketing as the soft skills.

    One is not necessarily harder than the other. Or, requiring more/less intelligence.

    It’s more a matter of disposition / personality.


    Why do many big companies do personality testing to screen job applicants?
    Obviously, to identify applicants best suited for the job description.


    For example, what kind of people does NASA typically hire?
    Compare that to an elementary school? Or real estate agency? Or hospital care ward? Or car dealership?


    Soft skills = people skills.
    Hard skills = logic skills.


    People tend to initially make decisions emotionally. Then use logic to justify the decision already made.


    People with naturally stronger soft skills already know this intuitively. And act upon their emotions more confidently.


    This ‘confidence’ is a great advantage in selling anything, whether offline or online.


    Sales is an emotional transfer of belief from the provider to the buyer. More people will buy if they sense a confident emotion. Logical type people have to figure this all out first. It takes more time for them to process and decide. This often looks slower and more hesitant. And may cause them to appear less confident, and lose the first-mover advantage.


    Internet marketing requires both types of skills — soft and hard, or people and logical.
    “Ignorance on fire” is usually the more emotionally intuitive person acting fast with confidence. But in order for them to appear successful, they have to be acting within a system or process to give them direction. And someone else, often a more logical person, created that system.


    So both types are working together, even if the soft skills seem to be more visible.


    Marketing is usually surface. Strategy is usually foundation.


    Marketing favors soft skills. Strategy favors logic skills.


    Understanding and focusing on your own skill strengths will help you act more successfully.


    What ever you decide, just do it now, because life is short.
    {{ DiscussionBoard.errors[6734002].message }}
  • Profile picture of the author Brant
    Originally Posted by BernardR View Post

    Okay let me throw this one out there & get your response

    I know that I am a creative marketer and am not particularly technical.
    So I love nothing more than the creative & strategic aspect of marketing.
    However I cant build sites and have to outsource everything

    Equally I have friends who know all the technical stuff and do not have a clue to create a sales page that converts

    I consider myself to know the art and the latter the science ... the ideal I guess is to be a both

    So my question is this are you an Artist or a Scientist ?
    Here are a few resources for you to look into (and I vouch for the quality of all of them):

    Build a Website - Squarespace 6
    Squidoo : Welcome to Squidoo
    Profitable Writing System
    Make More Money from Your Web Copy
    The RANT - John Carlton's Official Blog
    Signature

    Visit me at "A New Domain" digital magazine here!

    {{ DiscussionBoard.errors[6734026].message }}
  • Profile picture of the author Kragsig
    I'm not good creating sales pages that converts very good. Either Am I exceptional good to the technical stuff. But luckily for me, there is something called outsourcing

    I can build sites myself and I always do it. I do SEO myself, but if the competition is very hard I outsource it.. Sales pages is probably the thing I'm doing worst..

    I guess this would make me a scientist..

    If you're very good at something, maybe you should focus only on this and make a living out of it. "warriors for hire" section may be something for you..
    {{ DiscussionBoard.errors[6734036].message }}
    • Profile picture of the author Walter Parrish
      Originally Posted by Kragsig View Post

      I'm not good creating sales pages that converts very good. Either Am I exceptional good to the technical stuff. But luckily for me, there is something called outsourcing

      I can build sites myself and I always do it. I do SEO myself, but if the competition is very hard I outsource it.. Sales pages is probably the thing I'm doing worst..

      I guess this would make me a scientist..

      If you're very good at something, maybe you should focus only on this and make a living out of it. "warriors for hire" section may be something for you..
      Some are just lucky at things like sales pages and naturally use the science, but when you get to Sales and Marketing it's all science. Knowing what colors, sounds, images, copy to put in front of people is all science.

      Read up on NLP, Psychology, etc A few years ago a few marketers did ebooks on it all. It's a whole science within itself and an unfair advantage too.
      Signature
      Use Feeder Sites, Articles, And Social Media Sites To Generate Unstoppable Traffic, FREE! Click Here Now To Get It For FREE
      {{ DiscussionBoard.errors[6734667].message }}
      • Profile picture of the author Alexa Smith
        Banned
        I have virtually no technical skills at all.

        I think it's a blend of both, combined with other things, too (including some luck).

        But I think the "science" part, for most successful people, is probably more or less essential: without some sort of "scientfic"/"logical"/"analytical" thinking skills, and the ability to interpret information and statistics and draw conclusions from them, it would really be terribly difficult to make a good living and build a real business through many forms of internet marketing.
        {{ DiscussionBoard.errors[6735095].message }}
        • Profile picture of the author fin
          Originally Posted by Alexa Smith View Post


          But I think the "science" part, for most successful people, is probably more or less essential: without some sort of "scientfic"/"logical"/"analytical" thinking skills, and the ability to interpret information and statistics and draw conclusions from them, it would really be terribly difficult to make a good living and build a real business through many forms of internet marketing.
          That's really why I think some people can buy all the WSO's in the world and they will never be successful.

          But you will never be able to teach anyone any of those skills because they won't want to learn them. They will want to keep following WSO's and never get anywhere.

          There's a name for that but I can't remember what.
          {{ DiscussionBoard.errors[6735461].message }}
          • Profile picture of the author myob
            Originally Posted by fin View Post

            There's a name for that but I can't remember what.
            The scientific name for this condition is myopia.

            As the artist in me sees - with opportunities staring them in the face, they can't see the forest for the trees.

            "Plentie is no daintie, ye see not your owne ease.
            I see, you cannot see the wood for the trees."
            - The Proverbs of John Heywood (1546)
            {{ DiscussionBoard.errors[6737972].message }}
            • Profile picture of the author BernardR
              Originally Posted by Randall Magwood View Post

              I'm a scientist... a handsome one too. With a touch of copywriting flair and web design and marketing experience... i believe i qualify as a vet in this field.
              Originally Posted by myob View Post

              The scientific name for this condition is myopia.

              As the artist in me sees - with opportunities staring them in the face, they can't see the forest for the trees.

              "Plentie is no daintie, ye see not your owne ease.
              I see, you cannot see the wood for the trees."
              - The Proverbs of John Heywood (1546)
              AKA drowning in a sea of opportunities
              {{ DiscussionBoard.errors[6738003].message }}
  • Profile picture of the author brentb
    Marketing Art Vs Science is not being able to program.

    Marketing art is being able to think up say tag lines or themes that are IMPOSSIBLE to come to using scientific methods (although you can use science on the data AFTER they are thought up)... ie. Volkswagon Star Wars Commercial
    There is no forumla that you can plug in that you can enter Volkswagon Commercial = Star Wars + Little Kid This is why its an "art".

    The science is all the "science" that was done behind the scenes to discover the target market, age, sex, and then analyze the results of this commercial and put it together in a way that the "art" message performs optimally. If the commercial was run at the wrong time, on the wrong channel etc it wouldn't have made as much impact.

    Science can only do so much, and art can only do so much... you need them to work together.

    IMO anyone can learn the science to at least a decent degree (although some will be talented at it) but the art you just have it or you don't for the most part.
    {{ DiscussionBoard.errors[6734254].message }}
  • I am a science marketer I think but I love the art side of things.
    I love spending a short amount of time maximizing the most profit but if I was to truly follow my heart I would spend more time working on the creativness of building and designing sites.

    I run an offline mobile website business on the side with my partner and love creating those sites. My flair comes out there I guess
    {{ DiscussionBoard.errors[6734285].message }}
  • Profile picture of the author BernardR
    Now Alexa you dont know this but I am a big fan of yours ... have secretly read a number of your posts and not commented.

    It is clear to me you are a successful marketer and I think it demonstrates a point that you are doing okay without the technical side and I guess buy that part in.

    BERNARD
    {{ DiscussionBoard.errors[6735320].message }}
  • Profile picture of the author Charanjit
    I think you need an understanding of both, here is why

    if your technical but not creative , hire some one that is
    if your creative but not technical, hire some one that is

    but the biggest thing is that I found you need a decent understanding of the work you need doing to insure you get what you pay for, from freelancers, nothing worse than trying to out source something you have no idea about.
    Signature

    Want to learn more, read read and read more. http://www.mannusblog.com/index.php/...e-optimisation

    {{ DiscussionBoard.errors[6735360].message }}
  • Profile picture of the author Sum1
    Looking back on history the trend has typically been the artistic first, followed by the science or technology. Science or technology is little more than the formalising of the artistic. The artists imagine and creatively lead the way. Then the logical analysts come along and measure the art, develop formulae, and turn it into science and technology. Even computer programming was an artform originally. We all have some of both in us and both have their advantages.

    I generalise here but:

    Those who favour artistic ability have a creative advantage although tend to be inconsistent. They can evolve with the big changes in the market place more easily.
    Those who favour the technical/scientific discipline prioritise form and method over creativity but are more consistent and can adapt more easily to small changes in the market.

    The advantage will go to the ones that can recognise when artistic creativity is more suitable and operate creatively and then recognise when method is more suitable and switch to process mode.
    Signature
    Nicks Blog - Computer Efficiency And Safety
    Computer crashed? No sweat! Keep your online office working. I can show you how.
    {{ DiscussionBoard.errors[6735438].message }}
  • Profile picture of the author Chetz Togom
    I believe I'm more of a scientist as I can understand programming faster than I can write sales copy.

    I think we need to know both Art & Science although our strength might be not the same for both, but we need to at least learn both.

    I mean it's easier to explain to a programmer if you know a bit about programming, and you won't get con also because you'd know how much roughly to pay for certain things like setting up a wordpress blog.

    I feel sad for those people who paid thousands dollars for a wordpress blog that can be setup in 10 minutes which some 75 dollars worpress theme.

    So, although you don't like something, at least know the basic.

    Chetz
    Signature

    I Blog About How I Transformed My Life & Get The Things I Want @ Engineering Reality School
    ================================================== =======

    {{ DiscussionBoard.errors[6738024].message }}

Trending Topics