Chick-fil-A Marketing ONLY Thread (no politics)

2 replies
Whether it was deliberate on not, the fact is that Chick-fil-A sales have been beating record highs lately because of controversy.

Without discussing any political view points whatsoever, what can marketers learn from the Chick-fil-A story?

Is there a way of deliberately creating or increasing sales using controversy while making sure that adverse criminal or malicious effects (like vandalism on the property's walls or worse, physical violence against employees) are totally minimized?

Perhaps a company can have a "Controversy Marketing Department" that deliberately uses controversy to generate awareness, interest, desire, action, traffic, conversion, etc. Warhol, Prince, and Madonna used it throughout their lives.

Or maybe even outsource the whole controversy process.

Reminder: Stick your political discussions in the appropriate forum, not this one. Please keep this post/thread marketing only.
#chickfila #marketing #politics #thread
  • Profile picture of the author Jeff Burritt
    Banned
    Controversy always gets people's attention.

    I once had a professor in college say that "Any press is good press."

    Not sure I completely agree with that, but the point is valid. If you're actively managing your own press there should be enough good qualities that your touting which will override the negatives others say.

    Either way, it forces people to look and consider.
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    • Profile picture of the author JohnMcCabe
      The reason Chick-fil-A is getting the response they are is because the whole thing is based on the honest opinion of the top dog. The same guy who keeps the restaurants closed on Sundays, on principle.

      When you deliberately try to manipulate the public with controversy, you might get away with it once or twice. Do it too often, and you get predictable, and predictable is another word for boring in this arena.
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