Why do warriors post their WSO sales letter as images?

by tanshi
68 replies
Almost all WSOs sales letter are posted with the copy embedded in images. Why is that?

- do they want to protect their text from search engines?
- do they want to protect their text from being easily copied by others?
- do they want to use advanced formatting techniques that are not available with the use of BB code?
#images #letter #post #sales #sales letter #warriors #wso
  • Profile picture of the author Arief Ramadhan
    I'm WSO sales copy designer and most of Warriors say that they post their WSO in images because it looks more cool and increases the conversion. It's also more easy to design the cool sales letter in Photoshop rather than setup the BB code.
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    • Profile picture of the author Lance K
      Originally Posted by ariefrizkyr View Post

      I'm WSO sales copy designer and most of Warriors say that they post their WSO in images because it looks more cool and increases the conversion. It's also more easy to design the cool sales letter in Photoshop rather than setup the BB code.
      So they showed you their split test results?
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      • Profile picture of the author Kay King
        There is a limit to the number of images that can be in a WSO thread - so people started creating one big image to get around that.

        Now people do it because other people do it.

        And those other people tell new people to do it but I'm not sure anyone knows why they are doing in the first place. "Special offers" have become full blown sales pages - and I've seen a few where the sales page was longer than the report it was selling:p

        kay
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      • Profile picture of the author mbacak
        Originally Posted by Lance K View Post

        So they showed you their split test results?
        That would be interesting to know.. does anyone actually have data showing that it increased the conversion... I mean it is sexy looking but sexy doesn't always bring the cash.
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      • Profile picture of the author Black Hat Cat
        Banned
        Originally Posted by Lance K View Post

        So they showed you their split test results?
        To be fair, he didn't say anything about proof. He said wso sellers say their conversions were improved.

        I'm WSO sales copy designer and most of Warriors say that they post their WSO in images because it looks more cool and increases the conversion.
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  • Profile picture of the author UMS
    Two main factors that I can think of:

    1. Quicker and easier to copy an existing sales page.
    2. BB code is quite limited and can be frustrating to create a complicated sales page.
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  • Profile picture of the author bamstk090
    easy to use and more cool
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  • Profile picture of the author Adie
    Originally Posted by tanshi View Post

    Almost all WSOs sales letter are posted with the copy embedded in images. Why is that?

    - do they want to protect their text from search engines?
    - do they want to protect their text from being easily copied by others?
    - do they want to use advanced formatted techniques that are not available with the use of BB code?
    Because you cannot create such creative designs by posting directly in forum... and easy to edit..
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  • Profile picture of the author sbucciarel
    Banned
    Because you can't create really cool looking WSOs with BBCode. There's no limitations on what you can do when you do it in Photoshop.
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    • Profile picture of the author Chetz Togom
      Because you can't use HTML, only BBCode which you can't really do a lot of nice stuff.

      Image is the easiest to use.

      I found this out the hard way when I was launching my first WSO. Did everything in HTML, suddenly I couldn't use it! LOL!

      I actually wrote about this experience on my blog.

      Chetz
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  • Profile picture of the author WillR
    Originally Posted by tanshi View Post

    Almost all WSOs sales letter are posted with the copy embedded in images. Why is that?

    - do they want to protect their text from search engines?
    - do they want to protect their text from being easily copied by others?
    - do they want to use advanced formatting techniques that are not available with the use of BB code?
    As someone who creates all mine in Photoshop I can say it is because of your third option. BB code totally limits what you can do with your design and a standard text letter in full BB code ends up looking quite tacky and unprofessional.

    I also find it a lot quicker to get a nice looking sales page in Photoshop rather than messing around with BB code formatting.
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  • Profile picture of the author BloggingPro
    It's just an evolution of the forum. I remember visiting the section a few years ago and all you saw was simple text sales pages put together with the provided BB Codes. Now that I think about it, if you came across a WSO that had an image in it it was probably an "earnings proof" screenshot! LOL.

    I like the "image posts" as long as they are not insanely long.

    BP
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  • Profile picture of the author tryinhere
    It would also enable instant edits to any text or images by just uploading a new master image.
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  • Profile picture of the author tanshi
    Thank you all for your answers. From what I see everybody agrees that BB code is limited and posting images is mostly for the looks.
    But having all the text inside images makes it not accessible to spiders.

    Traffic from Google really doesn't count for WSO?

    I know most WSOs are available only for a limited time, but a successful WSO can attract clients even if the wso is closed...
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by tanshi View Post

      Thank you all for your answers. From what I see everybody agrees that BB code is limited and posting images is mostly for the looks.
      But having all the text inside images makes it not accessible to spiders.

      Traffic from Google really doesn't count for WSO?

      I know most WSOs are available only for a limited time, but a successful WSO can attract clients even if the wso is closed...
      Make your title and tags very meaningful. They get indexed in minutes and if you use your money keywords in the title, it will be found that way.
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    • Profile picture of the author Arief Ramadhan
      Originally Posted by tanshi View Post

      Thank you all for your answers. From what I see everybody agrees that BB code is limited and posting images is mostly for the looks.
      But having all the text inside images makes it not accessible to spiders.

      Traffic from Google really doesn't count for WSO?

      I know most WSOs are available only for a limited time, but a successful WSO can attract clients even if the wso is closed...
      I have my thread #1 on Google even I'm using image the sales letter. But don't know about the traffic that I got from Google.
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    • Profile picture of the author Walter Parrish
      Originally Posted by tanshi View Post

      Thank you all for your answers. From what I see everybody agrees that BB code is limited and posting images is mostly for the looks.
      But having all the text inside images makes it not accessible to spiders.

      Traffic from Google really doesn't count for WSO?

      I know most WSOs are available only for a limited time, but a successful WSO can attract clients even if the wso is closed...
      lol
      last i checked WarriorForum has at least half a million people online 24hrs a day all day and searches do bring up wso's in google.
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      • Profile picture of the author tanshi
        Originally Posted by Walter Parrish View Post

        lol
        last i checked WarriorForum has at least half a million people online 24hrs a day all day and searches do bring up wso's in google.
        I really don't get the "lol"...
        WarriorForum has 527,705 registered members in total - from these I bet a good number are inactive users, and many of the active users are not here to buy WSOs.

        Google has more then 1 billion users per day. If you post a WSO selling a cool WordPress Theme or something similar, I think potential Google traffic can't be ignored... ([wordpress theme] - 60,500 exact monthly searches).
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        • Profile picture of the author WillR
          Originally Posted by tanshi View Post

          I really don't get the "lol"...
          WarriorForum has 527,705 registered members in total - from these I bet a good number are inactive users, and many of the active users are not here to buy WSOs.

          Google has more then 1 billion users per day. If you post a WSO selling a cool WordPress Theme or something similar, I think potential Google traffic can't be ignored... ([wordpress theme] - 60,500 exact monthly searches).
          Tanshi,

          I totally agree with you. But keep in mind that your salespage isn't the only text on the first page of your WSO thread. You also have the other 49 posts full of related comments below your main WSO post... and they will all work to give you good unique and relevant content that helps the SEO of that page. So using images instead of text for your salespage doesn't mean your WSO is not SEO optimized... it still can be.
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      • Profile picture of the author Dan Curtis
        Originally Posted by Walter Parrish View Post

        lol
        last i checked WarriorForum has at least half a million people online 24hrs a day all day and searches do bring up wso's in google.
        Warrior forum does not have, "...at least half a million people online 24 hrs a day all day long..."

        At the time of this posting there are: "Currently Active Users: 20865 (5971 members and 14894 guests)"

        And the "most users ever online was 137,414, 05-24-2012 at 08:10 PM."

        This information plus the names of everyone currently online is found at the bottom of the Warrior Forum home page.
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  • Profile picture of the author MarvinRivera
    WSO sales pages that are graphically designed looks good, there are pros and cons of course but it definitely add up a sense of professionalism on your thread... and maybe another reason is IM game now really plays off with "affiliates" to promote your offer... who needs traffic from google when there are affiliates who can mail for you, I'm not saying organic traffic is not necessary because it IS ...but it really depends on the purpose of the author..


    Cheers,
    Marvin
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  • Profile picture of the author travlinguy
    I did it because everyone else was doing it. :rolleyes:
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  • Profile picture of the author Kragsig
    I think the work will be 10 times harder only with BB code.. Also I think Photoshop is far better if you're a skilled graphic designer
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  • Profile picture of the author Bill Hugall
    Like mentioned easier and looks way better. I am a bit Leary of them though. You can buy an awesome sales page with killer copy for a not so good product. I would rather read the sales page then the actual report in some cases. That is a weeeee bit sad.
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  • Profile picture of the author contentwriting360
    Banned
    Posting a sales copy as an image is most preferred by Warriors, at least, because an image attracts more attention (first impression) and it's easy to design the sales copy if designed through Adobe Photoshop.
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  • Profile picture of the author mileagedriver
    Hey...in simple..If you see an image/banner on one's signature...it shows they are guru's ...Its true...if you do a research you will know only well reputed guru's will have image banners as signatures.
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    • Profile picture of the author tanshi
      Originally Posted by mileagedriver View Post

      Hey...in simple..If you see an image/banner on one's signature...it shows they are guru's ...Its true...if you do a research you will know only well reputed guru's will have image banners as signatures.
      Not true, anyone can have an image in the signature for $60/year.
      So, if you want to look like a guru, go to warriorforum.com/payments.php and buy an image signature
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  • Profile picture of the author Lakshmi SEO
    WSO Image is one good method to attract buyers. You can visually engage them by including pics relevant to your sale and service rather than boring them with lengthy letters.
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  • Profile picture of the author ChadClayton
    easy to use and it is giving more visual effect to draw more attention.
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  • Profile picture of the author Kenster
    You have A LOT more flexibility in your sales threads when you use images because you aren't limited to the functionality of the actual forum posting (font, color, layout, etc)

    With images you can do anything you want in terms of layout.

    In my opinion, too many people go overboard with graphics and don't let the copy sell the product...the graphics should SUPPORT the copy
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  • Profile picture of the author Jeff Burritt
    I personally like the imagery. Pictures sell.

    But there must be good content too.

    Also FYI, I think the WSO thread limits you to posting 10 images. And you must balance the number of images, quality and file size, etc so it doesn't slow loading time, especially if you're on a shared hosting account.

    Also, I tried loading my sales thread once, as one big image, and the WF wouldn't allow because the file was too big. So I cut it up (in photoshop of course) into a three or four smaller images and it worked fine. Also I think the background color to match is rgv254 or something, but that's really just preference. Many WSOs I've seen use white.
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  • Profile picture of the author Kenneth L
    I think it is probably one of these "imitation" things. Some Warriors saw one person doing it and so decided to implement it too.

    It certainly allows more flexibility and can make your offer stand out more. However, I wouldn't for a second think that it is 100% essential. A good product with good copy - no matter how fancily formatted it is or not - will sell excellently on the WSO Forum.

    Well worth remembering if you're on a tight budget and don't have the dollars to spend on a design.

    Kenneth
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  • Profile picture of the author therichb
    WSO in images, a way to drive people keeping their interest in it & finally give a boost to your sales online...

    Let people know good offers work & a good conversion when presented in the form of images & not text... Thats far a better option for IM's to find more clients easily, as an image will catch your view towards it & finally it works !!!
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  • Profile picture of the author DannyFikes
    I think one of the main reasons people started doing it was because it was different. Those wild graphics really stand out when everyone else is just using BB code. Now that they're more common, I'd definitely be interested in seeing some split test results. Maybe I'll just do that myself
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  • Profile picture of the author SeoDemon
    i do it, because it looks cool and inviting, with a wide variety of shapes ,graphics, fonts, and colors. also sells better and i'm sure about this because it happened to me.
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  • Profile picture of the author GarrieWilson
    also sells better and i'm sure about this because it happened to me.
    How do you know? You can't split test BBC code format -vs- graphics.

    -g
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    • Profile picture of the author WillR
      Originally Posted by GarrieWilson View Post

      How do you know? You can't split test BBC code format -vs- graphics.

      -g
      You could if you used a BB code sales page for a week and then an image sales page for the next week. It's not going to be as accurate as a split test but it would give you a pretty good idea.

      I know from my own experience that if I come across an ugly looking BB coded thread nowadays, unless I know the person, I will generally just close the window and move on.

      Life's too short to read ugly threads.
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      • Profile picture of the author Kurt
        Originally Posted by WillR View Post

        You could if you used a BB code sales page for a week and then an image sales page for the next week. It's not going to be as accurate as a split test but it would give you a pretty good idea.

        I know from my own experience that if I come across an ugly looking BB coded thread nowadays, unless I know the person, I will generally just close the window and move on.

        Life's too short to read ugly threads.
        Really?

        I judge the WSO by the substance of the offer, not how pretty the sales letter is.
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        • Profile picture of the author flamewave
          Originally Posted by Kurt View Post

          Really?

          I judge the WSO by the substance of the offer, not how pretty the sales letter is.
          You would me a minority

          In IM its a numbers game, why would people care about the minority...

          ( no offence )
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    • Profile picture of the author Johnny Slater
      Originally Posted by GarrieWilson View Post

      How do you know? You can't split test BBC code format -vs- graphics.

      -g
      There is a way to test it, just no one has developed it yet.

      After reading your post I thought about it for a few minutes and figured out the basics of how it could be done.
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      • Profile picture of the author GarrieWilson
        Originally Posted by Johnny Slater View Post

        There is a way to test it, just no one has developed it yet.

        After reading your post I thought about it for a few minutes and figured out the basics of how it could be done.
        I know how it could be but Allen might not like it.
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  • Profile picture of the author fedor50
    Originally Posted by tanshi View Post

    Almost all WSOs sales letter are posted with the copy embedded in images. Why is that?

    - do they want to protect their text from search engines?
    - do they want to protect their text from being easily copied by others?
    - do they want to use advanced formatting techniques that are not available with the use of BB code?
    because it's look more professional and cool and engaging. I sales letter with just text seems rather, well boring.
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    • Profile picture of the author MatroidX
      in addition, images can help generate another avenue of Search Engine Traffic.
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  • Profile picture of the author marcuslim
    The main reason is that it looks cool, and cool stuff always gets more attention than uncool stuff.
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  • Profile picture of the author think more
    Originally Posted by tanshi View Post

    Almost all WSOs sales letter are posted with the copy embedded in images. Why is that?

    - do they want to protect their text from search engines?
    - do they want to protect their text from being easily copied by others?
    - do they want to use advanced formatting techniques that are not available with the use of BB code?
    They want to attract readers.Images are more attractive than texts.
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  • Profile picture of the author wordpressmania
    First of all WF does not support HTML and CSS that is why we need to use images as we all want to present us more attractively than others so we have only one option left that is .......... using images

    Hope this helps
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    • Profile picture of the author WillR
      Originally Posted by GarrieWilson View Post

      I know how it could be but Allen might not like it.
      Someone already has the tool for this. It uses images to split test. I can't remember who it was but the product already exists and was selling as a WSO itself.

      Originally Posted by Kurt View Post

      Really?

      I judge the WSO by the substance of the offer, not how pretty the sales letter is.
      I look at both. If I am walking down the street and two guys are standing there trying to sell me a hotdog, I'm not going to buy it off the guy who looks like he hasn't had a shower for a week and has dings all over his cart. I'll buy it from the guy standing next to him dressed nicely with an immaculately clean food cart.

      Presentation often tells you a lot about the person, the pride they take in their work, and their way of doing things. So yes, it does come into play for me and that's nothing I apologize for. It's a simple pattern I have noticed based on a whole load of experience.
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  • Profile picture of the author uniquecontent
    It's Effective, Interesting, Easy to Use and safe because its not easy to copy. Most important you can show your creativity
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  • Profile picture of the author mbacak
    Originally Posted by marcuslim View Post

    The main reason is that it looks cool, and cool stuff always gets more attention than uncool stuff.
    I'm not trying to pick on you.. but this is kinda the theme I'm seeing about the idea around the graphics. However...

    I'm confused, I thought this is a internet marketing forum not a beauty contest.

    Originally Posted by flamewave View Post

    In IM its a numbers game
    Does anyone actually have data showing that it increases the conversions...it would be very intersting to actually know.
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    • Profile picture of the author WillR
      Originally Posted by mbacak View Post

      I'm not trying to pick on you.. but this is kinda the theme I'm seeing about the idea around the graphics. However...

      I'm confused, I thought this is a internet marketing forum not a beauty contest.
      What we are talking about here are graphical sales pages that look exactly like the typical sales page we are used to seeing outside of this forum. The very type of salespage I have even seen you using for years now.

      An image based sales page doesn't mean it's a beauty contest it simply means people want more control over how their sales page looks. As a well known marketer you would probably know black text on a white background almost always converts best. It's why all books and newspapers use that format. Well guess what? You can't do that using the standard bb code in this forum because you have the light grey background as standard and can't change it. By using images we are able to have a little more control over our sales pages and get them looking more like the type of long form sales letters you have seen people using for years and years.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by mbacak View Post

      I'm not trying to pick on you.. but this is kinda the theme I'm seeing about the idea around the graphics. However...

      I'm confused, I thought this is a internet marketing forum not a beauty contest.
      Presentation has everything to do with marketing and always has, even before the Internet. Why would so many companies spend millions of dollars on branding, logos, stationery, brochures, direct mail pieces, etc.? If text is all that is required to get your message out, here's your business card

      FirstName LastName
      Some Company Name
      234-456-6879
      email: whybother@dull.com

      Pretty impressive, isn't it?
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  • Profile picture of the author ahmar2
    Hi,
    It has nothing to do with copy paste and search engines. Images look cool and are visually pleasing. Hence they result in better conversion rates. A text such as this reply as compared to a colorful image with shadow text and nice effects will convert less.
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  • Profile picture of the author ryanhan
    basically it is giving more visual effect to draw more attention.

    Increase conversion.
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  • Profile picture of the author chaos33
    I am just wondering...is this the preference for non-WSO products as well? Do you do it for your online products which you sell on a website created with Wordpress(e.g Optimize Press)?

    In that case, do you really have to do psd to html conversion or you just insert the long image you create in Photoshop into your Wordpress salespage?
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by chaos33 View Post

      I am just wondering...is this the preference for non-WSO products as well? Do you do it for your online products which you sell on a website created with Wordpress(e.g Optimize Press)?

      In that case, do you really have to do psd to html conversion or you just insert the long image you create in Photoshop into your Wordpress salespage?
      I do a lot of graphical sales pages for non WSO products. Wordpress isn't really necessary, but you can do it with Optimize Press. You can also do it with html sales page template.

      You don't just upload the long image. You slice it into smaller images so that people aren't waiting a long time for the one long image to load.
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  • Profile picture of the author E. Brian Rose
    Does anybody know who the first to do this type of WSO copy was? Winner gets an apple.


    (no, not an ipad or iphone, just a plain old apple)
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    • Profile picture of the author Nate Simms
      Originally Posted by E. Brian Rose View Post

      Does anybody know who the first to do this type of WSO copy was? Winner gets an apple.


      (no, not an ipad or iphone, just a plain old apple)
      I may be wayyyyy off with this (and probably am) ...

      ... but my earliest memory of seeing one is Brad Gosse.
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      • Profile picture of the author E. Brian Rose
        Originally Posted by NateSimms View Post

        I may be wayyyyy off with this (and probably am) ...

        ... but my earliest memory of seeing one is Brad Gosse.
        Good guess, but no. Now, Brad did probably have the most interesting WSO graphics, though.
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  • Profile picture of the author munstersg01
    To OP some reasons i can think of are

    1) easier formatting (especially if you do not know bb code well)
    2) consistency with your main website offer in terms of branding and look
    3) u can create the design n layout of your offer much easier with images

    I feel having a more professional look shows commitment and effort towards maintaining and creating the product (although it might not be always true as some might easily outsource such stuffs).

    That's how i see it.

    Conversion wise really need to test it. For example, Obama optin page on his website a picture of Obama and family vs a picture of Obama alone converts differently though both pics has President Obama in it.

    Fyi the pic with family converted much better. (got the info at a recent Google seminar for conversion in Singapore)

    Hence, it is dificult for me to really acertain if images or text type wso or a combination of both brings in more $$.

    Guess more testing needs to be done by senior wso venors and i hope if they do so they could share the results and findings
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  • Profile picture of the author Stig Killendahl
    Really not that hard to answer, they use images because it looks like 10 times better and increase conversions dramatically.

    BBcode can never get the same effect, even though it can be customized a lot.
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  • Profile picture of the author Andyhenry
    I think it's because IM has a lot of sheep.

    People see something and think "that's cool - it must be working or they wouldn't do it - I should probably do it too" and then tell themselves it makes for better conversions, then you get the inevitable dash of graphics designers telling people it's better to use graphics.

    I bet over 90% never bothered checking if it gets better conversions - bbaaaahhhh!
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    nothing to see here.

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  • Profile picture of the author TimothyTorrents
    I think they use it cause its simpler and looks more professional. I never use images when advertising my services.
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  • Profile picture of the author MattStevens
    Is there a way for novice graphic designers to build a WSO sales page using Images? I'm not too great with photoshop..actually I basically suck with it..Gimp too...anything easier to use for novices?
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    • Profile picture of the author Des Lau
      Originally Posted by MattStevens View Post

      Is there a way for novice graphic designers to build a WSO sales page using Images? I'm not too great with photoshop..actually I basically suck with it..Gimp too...anything easier to use for novices?
      PM me.

      I'll chime in here. (humble designer passing through)

      Whilst there is no solid proof of conversion with numbers doing simultaneous WSOs of each at the same time, one just needs to use common sense that if something is presented well, contains structured content to convey the product clearer, and communicates what they are trying to sell in a no BS manner, then the product will sell - plain text or graphics, or combination of both.

      A WSO sales letter is a different beast to a sales letter outside of the WF (website, CB, minisite) there are do's and don'ts that I follow which have an effect on the overall legibility and flow of the page - no doubt it influences conversion. Many make the mistake of letting their creative juices run wild and produce something that belongs more in an art gallery than a marketing forum.

      As soon as it begins to look like marketing speed dating with a tuxedo (I just made that up) I think prospects already begin to form an opinion 'they spent more time on the prettyness of their sales letter than the actual product' type thought.

      IMO it's all about getting a balance at the end of the day and keeping it simple. I think to the average joe, if you were to recreate what has been done in text style and jazzed it up slightly with a few graphics here and there, it could probably present abit better and bring a sense of professionalism into it, not to mention converting abit better.

      ..Just jumping at the defense of pixel pushers like myself that don't always unleash creativity at my own will, but take the time to understand the medium and the product well Afterall, we are marketers, and design has a big influence on that.
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  • Profile picture of the author Steve Wells
    True traditional graphic design wins again.............

    BB Code Sucks....... it works great with Photoshop though.......
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