The website on my signature is the service myself and my team provide across the UK. Ive recently changed the website from dreamweaver to wordpress as dreamweaver was hard for me to use and as im pretty much new to the world of the internet wordpress is better for me and was highly recommended.
My target audience is anyone who is interested in writing a Will.
Our clients have been of all ages from young single mums early 20s to couples in their 70 re newing their Will. Also people updating their Will, going through divorcé, gettig married, had children and so on. Our market audience is quite wide and for everyone.
My question is am i missing something. I currently advertise with
- PPC Google Adwords
- Forum Signatures
I will be writign a blog on our website about Wills and every day news and updates relevant to the niche.
Ive not started to work on SEO but i have installed the SEO tool on wordpress that i need to set up.
Am i missing something out of this plan? :confused: I am pretty much just getting started.
The website is for leads. The aim is for customers to complete the contact form and when i receive their email i contact our will writers to call them as promised within 48 hours and arrange a meeting and write their Will.
We have received quite a few contacts and successful appointments but i was hoping for more and regular.
Am i missing something off the website to encourage more people to fill in the contact form?
PPC advertising is receiving a good number of clicks but not matching up the forms we receive daily. Im not saying every click will be a customer though.
Any helpful tips and advice would be appreciated.
You may have to be brutal but constructive feedback with going forward would be helpful for IM online and getting the website perfect for everyone and all ages.