This Helped Me - I Hope It Helps You Too
Google Chief Economist, Hal Varian, explains the and how your max CPC bid and quality score determine how much you pay for a click on Google.com
I am involved with PPC Classroom and The Google Cash Detective and was confused with Quality Score, Direct Linking vs. Landing Page and a bunch of other stuff, and after viewing this brief Vid, it was more clear, hence the post.
All for now,
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JayStarr -
Thanks
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