Hi. I need to rant a little here...
First of all, like many of you I'm a huge fan of effective email marketing. I think it's one of the biggest unsung heroes of a smart internet marketing strategy that many businesses -- both online and offline -- fail to use correctly.
I also understand the need to make the email subject line interesting, enticing, captivating, alluring. If people don't open your email, you don't get a chance to make your pitch.
However, I just received an email today with this subject line: "RE: Login"
I was familiar with the sender's name so I have to admit it did get my curiosity because I was thinking, "Do I have a login for that service? Did I change it recently?"
So of course I opened the email. However, what really irked me was the email had absolutely nothing to do with any login issue. It was a sneaky -- albeit effective -- way to get me to open the email and to read about some product promotion.
And for being sneaky, that email marketer just burned up any trust he worked so hard to earn. He also got what he deserved from me -- an immediate OPT OUT. It's a shame because up to now I was actually reading most of his emails.
There ARE ways to make your email subject line interesting, enticing, captivating, and alluring without being sneaky. Just use your brain a little instead of resorting to cheap tricks.
"5 Ways To Build White Hat Backlinks"
"The One Mistake To Avoid With Your Email Marketing Campaigns"
"What Top Marketers Say You Should Do Each Day To Succeed"
Thanks for listening.