Tricky Email Subj = Opt Out From Me

14 replies
Warriors -

Hi. I need to rant a little here...

First of all, like many of you I'm a huge fan of effective email marketing. I think it's one of the biggest unsung heroes of a smart internet marketing strategy that many businesses -- both online and offline -- fail to use correctly.

I also understand the need to make the email subject line interesting, enticing, captivating, alluring. If people don't open your email, you don't get a chance to make your pitch.

However, I just received an email today with this subject line: "RE: Login"

I was familiar with the sender's name so I have to admit it did get my curiosity because I was thinking, "Do I have a login for that service? Did I change it recently?"

So of course I opened the email. However, what really irked me was the email had absolutely nothing to do with any login issue. It was a sneaky -- albeit effective -- way to get me to open the email and to read about some product promotion.

And for being sneaky, that email marketer just burned up any trust he worked so hard to earn. He also got what he deserved from me -- an immediate OPT OUT. It's a shame because up to now I was actually reading most of his emails.

There ARE ways to make your email subject line interesting, enticing, captivating, and alluring without being sneaky. Just use your brain a little instead of resorting to cheap tricks.

EX:

"5 Ways To Build White Hat Backlinks"
"The One Mistake To Avoid With Your Email Marketing Campaigns"
"What Top Marketers Say You Should Do Each Day To Succeed"

Thanks for listening.

*rant out*

Wendell
#email #opt #subj #tricky
  • Profile picture of the author Chris Thompson
    Great rant. Totally agree
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  • Profile picture of the author bless
    Absolutely agree. I am 100% turned off whenever I get an email saying something like "You've Made a Commission", just to make me open the email.

    Such marketing is NOT smart, but plain stupid. I would never by from people using such tactics.
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  • Profile picture of the author Thomas W
    what do you expect with a 5% average open rate?

    Email marketing is going to be dinosaur soon.
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  • Profile picture of the author AndrewStark
    The sad thing is that this person probably didn't realise what they did has harmed their business so much.

    Sending out copy & paste messages like that is so 2008, it is a good reason to rant.

    You did the right thing by hitting the unsubscribe.
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    • Profile picture of the author Bokva
      You're so right, Wendell.

      Today, I also got mail with the beginning similar to that subject. What's worst, it's IM niche mailing list, and that person wants me to follow him to some site with that attitude? I think not!

      BTW, I also noticed that I open almost every mail from IM mailing lists except of those who send every day, because I probably assume there is not much quality in those posts, beside the fact they are annoying.

      Also, because of some bad list-swaps, I avoid to open another post of one list involved in it. So, swaps can also hurt it seams.
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  • Profile picture of the author wackiin
    yep ive been doing the same thing to many sending the same crap and some get really stupid with subjects a few have even mentioned paypal problems etc i dont have time for that bs
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  • Profile picture of the author Michael Oksa
    If you have to rely on subterfuge to get me to open a mail, then I will take the time to unsubscribe.

    That being said, arousing curiosity is okay, but it needs to be done the right way. One of my lists is for rock and roll fans, and I try to use some sort of indirect reference to what's inside, but it's still relevant.

    It's not an IM or MMO niche, but here are a few example of subject lines I have used:
    • Oh yes you are!
    • The Gloved Ones
    • The D-Word
    • It means "all-gifted"
    • Ham...beef...chicken...
    • Perhaps an iron lung would help.
    • Hear the Laridae?
    So, would you open those?

    All the best,
    Michael
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    • Profile picture of the author cashp0wer
      Nice rant and I completely agree with you. I get quite a few emails each and every day from different Internet marketers. By far my favorite emails to read are from Travis from the Bum Marketing Method. His emails are always very interesting and have great subject lines (that always go well with the email).
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    • Profile picture of the author WendellC
      Originally Posted by Michael Oksa View Post

      If you have to rely on subterfuge to get me to open a mail, then I will take the time to unsubscribe.

      That being said, arousing curiosity is okay, but it needs to be done the right way. One of my lists is for rock and roll fans, and I try to use some sort of indirect reference to what's inside, but it's still relevant.
      I agree with you Michael -- RELEVANCE of the email to the subject line is key for me. I don't like the tricky misdirection. If I wanted to see tricks I'll go see a magic show...

      Wendell
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  • Profile picture of the author Patrick Kelly
    Hi WendellC,

    Your so right. In the blink of an eye, you search for the unsubscribe link and wonder to yourself, "why did s/he have to do that"?

    In building your list you want to build trust and remove the perception from the minds of those on your list that they are being deceived.

    The tactic you spoke about, certainly contravenes effective list building!

    cheers, Patrick
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  • Profile picture of the author Randall Magwood
    Some people just want you to open up the email for that sales pitch... no matter how raunchy or irrelevant the subject line is.
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  • Profile picture of the author ryannmicua
    couple examples of tricky headlines:

    Re: your application has been accepted!
    Confirm Receipt: 488478898 (this got me)
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  • Profile picture of the author Raydal
    You do lose trust if you trick your subscribers to opening
    your email--the same as with your forum post as well.

    If I open to read and post and doesn't deliver on what's
    promised in the headline I feel a little deceived and nobody
    wants to feel that way.

    It's also a note of desperation if you have to deceive
    readers to get their attention.

    -Ray Edwards
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    • Profile picture of the author GlenH
      I totally agree....

      But what really irks me even more is that since I've purchased a few WSO's from some well know marketers on this forum, there is not a day that goes by where I don't receive two to four pitches from these marketers flogging other products.

      I mean, two to four product pitch emails PER DAY...are you kidding me!

      Not once have I ever received an email from any of these guys that you could describe as being valuable, and containing some helpful information.
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