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Blueprints for Cash for the Rest of 2012
So I am assuming here you already know your niche and subniches, etc., but for "laser targeted" audiences you should not ignore:
- Forum marketing
- Video Marketing
- Solo Ads
Follow these strategies you'll be coming into some cold hard cash for 2012.
Forum marketing:
You need to monetize your signature file in your forum profile, linking to your website or squeeze page (hopefully the latter). In forums you have the greatest opportunity to get "up close and personal."
Why is that important? Precisely because we are much more inclined to buy from someone that we like. So by commenting in a friendly, personable, and helpful way on forum threads is going to be a major step to connecting with your customers.
You can find your niche forums by doing Google searches "niche" + "forum"; this is how you connect with red hot prospects. You can also go to sites like BigBoards.com, or you can start at Forum Directory List | Forum Doc
Now you need to find a forum that will let you post site links in your profile, otherwise you'll get banned quickly. But in forums you are tapping the source.
Video Marketing:
Making a video and posting it on YouTube and the other video sites like Vimeo and Daily Motion. You can check out more here: Top 10 YouTube Alternative Video-sharing Websites | SEO Business Blog
Videos have a special place in the heart of Google and the search engines, and they get a special kind of love. Remember this: Google owns YouTube, so they have no trouble with "too many" links to YouTube videos, and you should take advantage of this situation. Especially with Google becoming so strict in their criteria for non-Google-owned properties.
You can be still be camera shy in video marketing. You can put together collages of images, which are readily available on the net (public domain image repositories). Windows Movie Maker is a marvelously simple program to use; it may take you a practice video or two to get the hang of it, but in no time you can produce some very nice looking, niche-friendly videos out there that will attract visitors like bees to honey.
Therefore keyword optimization of the:
- Video title
- Account name
- Tags
- Video file names
- Video description
....will be essential to tapping into the raging current of red hot, targeted, desperate, and buying customers to your squeeze pages, cpa offers, or sites. Don't forget to link to them from your Twitter, Facebook, Stumbleupon, and other social networking sites.
Allow comments for each video to increase interaction, and make use of annotations (which can be linked) to further deploy your video potential. With an account at TubeMogul you can blast them out to multiple video sites.
Solo Ads:
Solo ads have the virtue of being sent to audiences that have been pre-qualified, i.e. they are on lists of product purchasers. Not only do that have a stake in the product that you are offering, they have an actual history of buying those products. This is about the most red-hot lead you can get.
A powerful subject line that arrests the attention of the reader is essential, and concise and relevant ad copy in the body of the email will take the reader right to you like where you squeeze page is. You need offer them some irresistible ebook, report, or video; and all you are asking is their email address in return.
You obviously need to have your autoresponder strategy worked out and up and running, which is not hard to do at all. You can get a trial account at Aweber.com to start with.
The above two options are free, however solo ads are going to cost you about $30-50 per 100 clicks, which is not bad, especially when you would otherwise be doing so much work answering forum threads and putting together videos. Why not simply pay for some good clicks instead of trying to be all things to all people?
Anyway, I would not just do solo ads. You need to have some working knowledge of the nuts and bolts of video and forum marketing, and you should never have all your eggs in one baskets, as they say.....
I haven't really covered niche or product selection or a couple other factors, but I know that most people here on this forum have a pretty good idea of the products and services they want to market, but they they just don't know how to get their start in the market without all the static from 3 dozen WSO at any moment all clamoring for their attention about just how to go about it.
This is a pretty no-fail strategy.