I am not sure why people think that the internet is just a "black hole" where we "do facebook" "tweet" all the time. Yes, it is a pleasureable place to be but maybe it's just because ive always got my business/shareholder hat on.
The world's internet usage is still growing rapidly so setting up shop on the internet is a no-brainer.
Don't be discouraged by those who do not believe. Keep the faith and press on.
"working harder at working smarter"