My First Offline Opportunity - Advice Needed Please

My neighbour has had a tree in his garden cut back and not wanting to miss an opportunity, I spoke to the 'boss' of the crew doing the work, who had given me his business card a few days ago, and mentioned his website that I had found was very unattractive.

It turns out that the person who said they would set it up for him cannot continue to do more to it, as he is too busy. I sat down with the boss and I discussed how I could create a website for him to increase his business. In the West Midlands how realistic is that? How can I 'guarantee' that he'll get the visitors?

He has a website with hosting, so I'm wanting to either have access to the site or to purchase a new domain, and set up hosting myself. Not sure if I should have ownership of the site or transfer it to the 'boss'.

What content would be best, as it's related to groundwork, tree surgery, and a host of outdoor work, and he subcontracts other aspects of building work?

I said I didn't want any payment upfront as yet, as I am not sure what I should be charging initially. Was that the wrong thing to do? I think that around £200 wouldn't be a bad investment, as YP is around £400 to £500 a month for businesses in the UK - for practically nothing.

I have wanted to do something like this since Peter (isn't it?) told us of his success offline. I have an opportunity to create a website for his business partner as well, so I am very hopeful.

All and any advice would be simply awesome. I really need a break right now, if only for a few hundred pounds at the moment. I want this first site to be an opportunity to showcase my ability.

Thanks in advance.

Brian