In the last week I have noticed a lot of posts and WSO's about Google's Penguin update.
My question is why should I care?
I know most of you are going to say it affects our rankings, but does it really? I haven't seen a change in my site rankings. They have improved but never went down?
And if I should care, why don't you hear about these kinds of changes on the news, or hear about large multinational companies commenting on these changes.
It seems like the only world that is affected by any of Google's algorythm changes is the IM world.
Are IMer's just hyping it up so they can sell more products?
Is it the SEO strategies that some IMer's use, and that is why they are being affected?
Should I really be concerned?
I would seriously like to hear people's opinions about this. And slam me if you want, I am open to learning, lol.