Question On Email Marketing

12 years ago

There's a figure that often gets trotted out in list building
circles: $1 per month per subscriber on your list.

However, most list builders never reach anywhere near
that figure for a host of reasons.

How much you earn from each list subscriber depends
primarily on having an effective e-mail marketing strategy.

This includes a well-planned funnel of products and services
at ever increasing price points as well as the ability to write
e-mails that sell.

Dedicated to mutual success,

Shaun

Thanks

Signature

.

{{ DiscussionBoard.errors[6764431].message }}

John J M

12 years ago

The effective email marketing strategy mentioned above is definitely important, but I think there's something else to consider.

In my experience, when I've simply set up a capture page and sent fairly targeted traffic, I get a decent amount of subscribers but a very low % of buyers.

However, when I get subscribers from my own sites where I build a relationship with people first, those lists convert incredibly well, and I'd much rather do it this 2nd way because it saves money and keeps people around who trust you for the long haul.

Those are just some thoughts from my experience. I think any "stats" on this would be totally based on individual experience, what kind of campaign a person is running, and how targeted the audience is.

Thanks

{{ DiscussionBoard.errors[6764473].message }}

infogenius

12 years ago

Originally Posted by Wade32

I have been looking online for some stats about email marketing these days. For instance, how many email subscribers does it take to make money?

Example:

Does 300 email subscribers make you $100? I know that is pretty high, but what is the general number here? How many subscribers do I need to have before I start making around $300-$500?

What is the general rule before you start making money? I know there is no set number, and I realize that even ONE subscriber could buy something through your list, but just in general, how many would you need before you started making pretty good money?

From my experience you will need to have targeted subscribers in first place. I have had a list of 17 subscribers that I offered a forex software to that netted me about $900+.Infact that conversion was very high.

But if you have to make pretty good money,then from 1k will just be fine.
The most important thing is to strategically build your sales funnel just like Shaun has said and keep building your list,this will guarantee that you make money every single day.

Thanks

Signature

God is good all the time!

{{ DiscussionBoard.errors[6764487].message }}

James.N

12 years ago

Yep, the average number you will typically see is $1 per subscriber per month. So for your example a list of 300 should bring it $300/mo.

However this is going to depends on a lot of factors: the quality of your list, how well you "sell" to them, how often you mail, how relevant the list is, etc.

I know a lot of people will talk about how they have lists a fraction of the size of other people's but they make just as much because their list is ultra targeted and all buyers. Freebie-seekers generally don't buy as often or ever, which is why some recommend not using free reports for lists.

You will need to try a few things in your niche to see whats the most responsive.

Thanks

{{ DiscussionBoard.errors[6764491].message }}

NewAge29

12 years ago

I've been doing email marketing for so long that I actually started before the E was in front of MAIL. haha.

Anyway, the figure you are asking for is almost impossible to give you.

It depends on the list (who you are mailing to), the copy, the offer, etc.

I've had mails that got me just around $25 per subscriber. I've had mails that got me around 25 CENTS per subscriber.

There are so many things that factor into it that it's impossible to answer your question.

Thanks

Signature

Make $500 Per Day With FREE Solo Ads!

{{ DiscussionBoard.errors[6764495].message }}

Wade32

12 years ago

Thanks for all of the input. I realize that it is different for everyone, but I am still glad I asked. Seems like the norm is $1 per month per sub so that should be a number I can count on it seems like.

Thanks
1 reply

Signature

Get Free Social Media Psychology Updates in Your Email

{{ DiscussionBoard.errors[6764526].message }}

Shaun OReilly 12 years ago

Originally Posted by Wade32

Seems like the norm is $1 per month per sub so that should be a number I can count on it seems like.

The norm is NOT $1 per month per subscriber.

The norm is way below that for most people because
they don't have the e-mail marketing skills to reach
anywhere near that figure.

Dedicated to mutual success,

Shaun
- Thanks
Signature

.
{{ DiscussionBoard.errors[6764616].message }}

Wade32

12 years ago

You are talking about the way that they present the emails? I would think that one email per week with one offer in it would do well...is this wrong?

Thanks

Signature

Get Free Social Media Psychology Updates in Your Email

{{ DiscussionBoard.errors[6764901].message }}

mbacak

12 years ago

It really boils down to quality vrs quantity...

Thanks

Signature

The Listbuilding Club (join by clicking below)

No-Cost 17,710 member Listbuilding Club
for serious listbuilders only.

{{ DiscussionBoard.errors[6765029].message }}

paul nicholls

12 years ago

theres a lot of factors involved but i would not go by $1 per subscriber

it will be a lot more accurate if you did $1 per buyer on your list per month

its more accurate if you said 500 buyers = approx $500 per month

this of course depends how much your list likes you and trusts you so its very difficult to give a general figure because everyone is different and has different skill levels

another thing i do is i go through my list on a regular basis and delete anyone that has "no opens"

you only want people on your list that want to hear from you and read your stuff

paul

Thanks
1 reply

Signature

FREE REPORT===>> 7 Reasons Why You Will probably Fail Online This year

{{ DiscussionBoard.errors[6765276].message }}

Shaun OReilly 12 years ago

Originally Posted by paul nicholls

another thing i do is i go through my list on a regular basis and delete anyone that has "no opens"

Did you know that the "no open" tracking is massively
inaccurate?

Most opens are tracked by the loading of a pixel image
in the e-mail.

However, many e-mail clients (like GMail, Outlook, etc.)
turn-off these images by default so the user can't be
tracked (unless they load the image manually or change
their default settings).

By deleting "no opens" you WILL also be deleting actual
readers of your e-mails that aren't tracked well by the
"no open" analytics.

I prefer to use the "has clicked" metric to determine the
activity level of a subscriber rather than the inaccurate
"no opens" feature.

Dedicated to mutual success,

Shaun
- [ 2 ] Thanks
Signature

.
{{ DiscussionBoard.errors[6765384].message }}

Neil Morgan

12 years ago

Hey guys

As others have said, absolute numbers are meaningless and irrelevant. The same applies to other "vital statistics" such as conversion rate and visitor value.

What IS important and measureable is driving *your* numbers up. So start doing whatever you're doing, measure the numbers then work to increase them. Do that over and over and you're on the right track.

Cheers,

Neil

Thanks

Signature

Easy email marketing automation without moving your lists.

{{ DiscussionBoard.errors[6765400].message }}

Randall Magwood

12 years ago

I had this one product where i had over 3,500 subscribers, and i was getting sales every other day for my $37 product. Unfortunately i was new back then, and did NO backend marketing.

Once you reach 1,000 (minimum)... expect to see sales regularly... depending on price.

Thanks

Signature

==>> Free book reveals make money with affiliate marketing

{{ DiscussionBoard.errors[6765508].message }}

SHAB1412

12 years ago

I agree with Neil. its quite possible to predict a specific number. You've to be focused and consistent in order to get consistent results from your list. think from the minds of the potential customers. Think what they like and what they expect from you. Than offer them what they are potentially looking for. Continue doing with which you get success.

Thanks

{{ DiscussionBoard.errors[6765882].message }}

Wade32

12 years ago

I totally get what you are saying...that content determines the outcome of an email. Surely if someone doesn't open an email that means that you haven't came up with a good enough title subject line that would make them want to open it.

I get that you have to have attention to detail on every little thing.

Thanks

Signature

Get Free Social Media Psychology Updates in Your Email

{{ DiscussionBoard.errors[6766550].message }}

Broderick Boyd

12 years ago

Depends on a lot of factors. In my experience, 50 is a good minimum number to hit before expecting sales from a targeted niche with a high converting product.

Thanks
1 reply

{{ DiscussionBoard.errors[6767472].message }}

Authentic7 12 years ago

Really depends on your niche, and finding the right mix of emailing out good content vs offers to your list. If you hammer your list with offer after offer each day, you'll have high list attrition and the 100 subscribers you started with will dwindle.

Aside from emailing our own offers/products to our subscribers, one thing our company has seen success with lately is sending subscribers to a page with a mix of content and Adsense ads (placed within your content, not sidebar banners). Depending on your niche, you can see solid recurring revenue from this week after week.

Another thing to do is JV with someone who is willing to monetize your data for you...then you just sit back and collect checks (and keep generating new subscribers!)

Phil
- Thanks
- 1 reply
{{ DiscussionBoard.errors[6774008].message }}
- David-JP 12 years ago
  
  Anywhere from $1 a month to $3 a year per email subscriber.
  Way too many variables to generalize though.
  
  David
  
  Thanks
  
  Signature
  Free Report: How IM Gurus Pull in 100k-$2mil A Year (Its Not What They Teach You)
  ---------------------------------
  The Nuts and Bolts of Starting-Up and Running a Successful Membership Site
  ==Membership Academy== aMember/Wishlist Hacks and How To Videos
  
  {{ DiscussionBoard.errors[6774646].message }}

prismkuet

12 years ago

Does 300 email subscribers make you $100?

It totally depends on how much targeted your list is and how good you can make them understand that they should come to you for your offers. If you fail to attract that, not even 3000 can make $100.

Thanks

Signature

check out the Pros and Cons of CPA

{{ DiscussionBoard.errors[6774834].message }}

lordspace

12 years ago

It seems everybody is forgetting sale prices of the equation.
It depends on the price at which you're selling your product(s).
If you are selling a $100 product you need 3 people to get $300. That's 1% conversion rate.

If it the sale price is $10 you need 10 people i.e. 10% conversion

Thanks

Signature

Are you using WordPress? Have you tried qSandbox yet?

{{ DiscussionBoard.errors[6774835].message }}

Question On Email Marketing

Trending Topics

How do I effectively build and nurture an email list for affiliate marketing purposes?

Are Solo ADs the Most Cost Effective Way to Promote your Product?

Are billboards still effective in driving customers?

Been a while! Any of you Old Timers here?

How much does the rebranding affect CR ?