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Do you want a burger with that?

by Bjarne Eldhuset
8 replies
"Do you want fries with that" is often used by marketers as a basic example of an upsell.

It's a nice example, because the hamburger can be eaten as a standalone product.

Yes, the hamburger actually works even without the fries! (some may not agree with this, though )

Are you selling a product that works without the fries?

Or are you selling a hamburger without the burger?

How do you think your customer feels when he purchases a hamburger menu, and your one time offer is "Do you want a burger with that"?
#burger #burgers #buuuuurgers #mmmm #yum
  • Profile picture of the author Michael Oksa
    To put it in simple terms:

    An upsell (or an OTO) should ADD value to the original product, not make the original product seem like a waste of money.

    All the best,
    Michael
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  • Profile picture of the author AllanWM
    That type of abuse is probably why so many WF members are opposed to upsells and OTOs.

    Upsells, OTOs, etc. are great ideas and good marketing when implemented the right way.

    Take Care,
    Allan
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    Go Funnel Yourself!
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  • Profile picture of the author Robert M Gouge
    Originally Posted by Bjarne Eldhuset View Post

    "Do you want fries with that" is often used by marketers as a basic example of an upsell.

    It's a nice example, because the hamburger can be eaten as a standalone product.

    Yes, the hamburger actually works even without the fries! (some may not agree with this, though )

    Are you selling a product that works without the fries?

    Or are you selling a hamburger without the burger?

    How do you think your customer feels when he purchases a hamburger menu, and your one time offer is "Do you want a burger with that"?
    You mean something like?:

    "Thank you for purchasing the Traffic Blaster Avalanche Explosion System for $7.00"

    Upon, glancing over the information you realize it's mostly a blueprint on how to make effective use of the...

    "Don't forget to add the Traffic Blaster Avalanche Explosion Nuke Sniper plugin to take your results to the next level for $97"


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  • Profile picture of the author BillyParadise
    ... and when you buy the Traffic Blaster Avalanche Explosion Nuke Sniper plugin, it's kind of useful, but it works infinitely better if you buy the one on one coaching program for $4997
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    • Profile picture of the author Randall Magwood
      Originally Posted by BillyParadise View Post

      ... and when you buy the Traffic Blaster Avalanche Explosion Nuke Sniper plugin, it's kind of useful, but it works infinitely better if you buy the one on one coaching program for $4997
      Lol this is crazy funny.

      Reminds me of those crazy informercials who say they will give you 25 new websites each month, and the option to talk to the product owner... only if you upgrade to the "guru package" for $5,000.
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  • Profile picture of the author GorillazGoods
    While I do understand the hatred many people have for OTO's, I wouldn't consider it something bad. They should never be regarded as a waste of money as it can have great benefits, such as adding value. It's important to think of OTO's from a seller's perspective as well as affiliates.

    OTO's are a way of having an additional promotional incentive for both affiliates and sellers, not as a way for them to rip off their potential customers. Some affiliates won't even consider promoting a product if it doesn't have an incentive such as the additional income that OTO's provide. Besides, many of the WSO's you'll find here on WF tend to be MUCH cheaper than anything you'll find on places like Clickbank. They also tend to provide better content as the WF community tends to be much more vocal against bad quality products.
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    • Profile picture of the author Bjarne Eldhuset
      I don't have anything agains OTO's. I was just trying to show how they can look from a buyers perspective when executed poorly.

      I just bought a new bicycle at a pro cycle shop. It cost $675 and came with no accessories. I was asked if I wanted to purchase the following extras:
      • Fenders
      • Lights
      • Cargo rack
      • Bottle holder
      • Lock
      • Air pump
      • Helmet

      I bought some of the above, and was told I could come back to the store one hour later to pick up the bike fitted with the extras that I purchased.

      It was a great buying experience, and I did not feel anything negative whatsoever regarding being offered all these upsells.

      Why did I not get angry and run to the nearest forum complaining?

      3 main reasons:

      1. I knew from how the store profiled itself that it was not a cheap shop, and had the feeling the people working there knew their stuff. Going in to the shop, I expected quality rather than cheap prices.

      2. I was told right away that the price on the bike was just for the bike, and that I could customize it in loads of ways. The person who sold me the bike empasized that it was better to get everything customized for me, rather than purchasing a "everything in one package" where half of the stuff in the package doesn't fit my needs. You may agree or disagree with this, but it did make me feel taken seriously.

      3. All the extras were offered me as possible customizations of my bike, in a way that did not disrupt the flow of the purchasing process.
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