I am reading
this thread. tl;dr version is:
Guy created a website for driving lessons in London, wants to know how to drive traffic to it.
Steve Crooks replies:
Originally Posted by Steve Crooks As you are targeting a very localized part of London as opposed to a global audience then you should be looking at local advertising. - Local mailshots
- Speak with local driving schools and see if they would be interested in promoting your website with flyers etc..
- Advertising on lamp posts, telephone boxes etc..
- Advertise in local shops and supermarkets in the classifieds
- Look at the classifieds in the free local papers
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I've always been a fan of the
idea of advertising offline since sometimes it can be almost free (flyers, cross promotion etc). Some of the ways includes networking and meeting new people which I find beneficial. One more thing is that if you are face to face, you can probably make a deal if you know the 101 of sales.
What's your take on offline ads, if you're targeting a specific audience which you are able to reach "on the streets"?