Different Angles for Different Social Networks
I love using social networks because it allows me to create real relationships, where I can get to know people and really help them out. That has always been my goal. My nature is to encourage and empower people.
But I was thinking about how I have recently been using social networks for one of my new ventures online. I've been trying to think of each social network as a different means of traffic that brings a different kind of person.
The main ones are:
YouTube: I'm currently using a lot of humor for what I'm doing and finding that this works really well. I think the best approach on YouTube is to go for an audience looking to laugh or to be instructed (how-to videos, etc.).
Pinterest: I'm using this for what I'm doing by targeting certain people who have liked certain books. Yes, the whole craft/working out target audience is huge on there too, but not relevant to what I need, so I took a different approach. Obviously, it's important to know how to actually market, build connections, and get traffic through Pinterest for it to be useful, but the book route seems to be working well. I've also been experimenting with posting some of those funny videos I mentioned, since they allow video. I have yet to see the response, but I feel like that's not so much the crowd on Pinterest...don't know yet.
FaceBook: To me, Facebook is most useful when you're using it for groups/pages with people who already trust and know you to some degree. It's a great hub for mass communication.
Twitter: I mainly use twitter to redirect to my other social networks or websites. It's definitely not a key one for me, but I'd love to hear your ideas.
Now It's Your Turn
So now I want to hear your "angles/approaches" with different social networks. They are great resources, great places to build relationships, and great ways to get targeted traffic, but everybody uses them differently.
So how do you use them? What's your angle with each?
But I was thinking about how I have recently been using social networks for one of my new ventures online. I've been trying to think of each social network as a different means of traffic that brings a different kind of person.
The main ones are:
YouTube: I'm currently using a lot of humor for what I'm doing and finding that this works really well. I think the best approach on YouTube is to go for an audience looking to laugh or to be instructed (how-to videos, etc.).
Pinterest: I'm using this for what I'm doing by targeting certain people who have liked certain books. Yes, the whole craft/working out target audience is huge on there too, but not relevant to what I need, so I took a different approach. Obviously, it's important to know how to actually market, build connections, and get traffic through Pinterest for it to be useful, but the book route seems to be working well. I've also been experimenting with posting some of those funny videos I mentioned, since they allow video. I have yet to see the response, but I feel like that's not so much the crowd on Pinterest...don't know yet.
FaceBook: To me, Facebook is most useful when you're using it for groups/pages with people who already trust and know you to some degree. It's a great hub for mass communication.
Twitter: I mainly use twitter to redirect to my other social networks or websites. It's definitely not a key one for me, but I'd love to hear your ideas.
Now It's Your Turn
So now I want to hear your "angles/approaches" with different social networks. They are great resources, great places to build relationships, and great ways to get targeted traffic, but everybody uses them differently.
So how do you use them? What's your angle with each?
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