How To Effectively Recruit JV Partners

15 replies
I have been getting a few PM's from warriors (ones that should know better) asking me to promote their product as an affiliate.

For starters you are not allowed to solicit affiliates through PM's, and second this is a horrible approach.

You can be as sweet as pie and say all sorts of nice things but this is not how you effectively recruit JV's.

I also get lots of Skype requests and I am totally OK with that. I have met some awesome people this way, but most people are only thinking about how they can get some money in their pocket right now, and that approach isn't going to get you anywhere.


If you want to effectively recruit JV partners here is how to do it:

Hit them up on Skype
Build a relationship
Give
Do not ask them to promote your product unless you are giving something first

If someone wants to work with me in a mutually beneficial business relationship then I am all for that. I am more than happy to partner up with people who truly want to work as partners, and I don't mean work as your affiliate.

If you dive right into "promote my product" or "What is in it for me?" then your not going to make the kind of progress that you should.

You need to always keep in mind "What is in it for them?"

Recently I partnered up with a few people for a WSO, and since I developed a relationship with these people while working with them they are the first people I think of when I need a service I am willing to pay for.

I needed some sites designed, so I asked my new partner "How much?" and he offers to do it for free.

Well Damn! I love this guy now. So when he tells me about the product he has created I am thinking "I would love to promote your product - your my buddy".

So then what I often do is offer something to enhance their product, and time and time again people are so grateful for this that it just makes the relationship more awesome, and it usually comes back to me ten fold.

Giving without expecting anything in return is a basic principal but it is powerful.

With all of the people who have asked me to promote as an affiliate has a single person offered me a review copy. Not once. Now if you did, right away I am going to feel you gave me something for nothing, and of course I will be far more likely to reciprocate.

I get plenty of people asking me for review copies and that is the worst thing you can do. Why should I give you a review copy? Why? You haven't given me a good reason too. I don't know who you are and now I think your a jacka$$.

So in short "Give and you shall receive"
#effectively #joint venture #partners #recruit
  • Profile picture of the author Threaver
    That's great advice! The generation we live in now is all me, me, me. To make lasting connections whether it is business or personal the golden rule still stands, "do unto others". If we embrace this ideology in our business we can't help but succeed.
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  • Profile picture of the author Kal Sallam
    Everything you said is spot on indeed!

    I would also like to add that recruiting affiliates depends heavily on:

    In respective order:

    1-EPCs
    2- Conversion rate
    3-Vendor reputation
    4- Relationships
    5- Buzz.
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  • Profile picture of the author Devin X
    Banned
    Hit the nail on the head. +1

    @Kal, yes this is true, but you will only want to give them that information once there is a relationship developed. You're not gonna cold call a potential JV and just give him the nitty gritty...even if it's killer, that approach probably won't work very well.
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    • Profile picture of the author Kal Sallam
      Originally Posted by TheRealDudeman View Post

      Hit the nail on the head. +1

      @Kal, yes this is true, but you will only want to give them that information once there is a relationship developed. You're not gonna cold call a potential JV and just give him the nitty gritty...even if it's killer, that approach probably won't work very well.
      Your right,

      There is no cold calling involved interested affiliates will approach you,
      When they see that you have got good data.
      They'll find you, contact you and send you a request for an affiliate link.
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      • Profile picture of the author Devin X
        Banned
        Originally Posted by Kal Sallam View Post

        Your right,

        There is no cold calling involved interested affiliates will find approach you,
        When they see that you have got good data.
        They'll find you, contact you and ask you for an affiliate link.
        Very true. For example, apart from recruiting affiliates you already have worked with or worked for, you can put a link in your sig that goes to the JV page of your product.

        My favorite {which I need to build upon} is building an affiliate list so when you're gonna launch something new, you already have a small army of people ready to make money.
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  • Profile picture of the author Justicewordlaw
    This is such a true statement that you've made. The more that you just talk and build relationships with people you're going to be better off down the line. People forget this area a lot because their so consumed in the "I want to make money" and not the " I want to add value" area of things. But, I feel that when people do focus on this area of building relationships their going to be a lot better off plus you get to make new friends to.
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  • Profile picture of the author contentwriting360
    Banned
    I can relate. This is the reason why I've loved to say this to our clients: 'We make relations more than just transactions.' Once you owe someone a debt of gratitude, it seems like an automatic thing that you'll find a way to return the favor to that person.
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  • Profile picture of the author Andy Fletcher
    Awesome post!

    And when you offer to do something for free, do it gladly and without expectation.

    I've had a ton of people make offers like this and almost with the same breath ask for something in return.

    Have some class. Do cool things because you can, not with expectation and it'll come back to you ten fold.
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  • Profile picture of the author Ronald Nzimora
    Originally Posted by Resale Rights Ninja View Post

    Do not ask them to promote your product unless you are giving something first.
    Great post Bro.

    I agree with everything you have said.

    I want to ask, how do you give? When you have a WSO you want to promote and you approach a potential JV partner via Skype, how do you give first.

    If this is explained, I believe more people will do the right thing.

    Regards,

    Ronald
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    • Profile picture of the author Joe R Piercey
      Originally Posted by Ronald Nzimora View Post

      Great post Bro.

      I agree with everything you have said.

      I want to ask, how do you give? When you have a WSO you
      want to promote and you approach a potential JV partner
      via Skype, how do you give first.

      If this is explained, I believe more people will do the
      right thing.

      Regards,

      Ronald
      I'm still waiting for someone to PM me to offer to help me
      further my business instead of just asking me to mail for
      them. Some PMs I get are sooooooo long, and really the
      person doesn't offer you any help, their only focus is on
      promising you a good EPC.

      It can be really tedious to read through these messages
      and reply. When I get those that say:

      "I'm sure you get these messages all the time...I know
      that your busy...etc"

      I think: "then why are you doing the same thing?"

      If you really want to impress a potential JV (IMO)

      - first work out what niche they are in and what they are
      doing with their business

      - then work out how you can help them in their business

      If they are a blogger, could you offer to write a blog
      post for them?

      If they are an Amazon affiliate could you write some
      review articles for them?

      Could you help them get exposure to more customers?

      Could you create a bonus for them to give their
      subscribers?

      Could you do some niche research for them?

      Do you even know anything about them apart from the fact
      that they have a list?

      Could you just ask them how you could help them further
      their business?

      ...

      People work hard to build up a list of subscribers and
      they don't want to subject their list to anyone who asks.

      No it's not easy to go to the effort of doing the above,
      but, honestly, if one day I do received a PM from someone
      who offers to help me further my business then that person
      is 90% of the way to ensure that I mail for them.

      Joe
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  • Profile picture of the author Diana Meyer
    Originally Posted by Resale Rights Ninja View Post

    I have been getting a few PM's from warriors (ones that should know better) asking me to promote their product as an affiliate.

    For starters you are not allowed to solicit affiliates through PM's, and second this is a horrible approach.

    You can be as sweet as pie and say all sorts of nice things but this is not how you effectively recruit JV's.

    I also get lots of Skype requests and I am totally OK with that. I have met some awesome people this way, but most people are only thinking about how they can get some money in their pocket right now, and that approach isn't going to get you anywhere.


    If you want to effectively recruit JV partners here is how to do it:

    Hit them up on Skype
    Build a relationship
    Give
    Do not ask them to promote your product unless you are giving something first

    If someone wants to work with me in a mutually beneficial business relationship then I am all for that. I am more than happy to partner up with people who truly want to work as partners, and I don't mean work as your affiliate.

    If you dive right into "promote my product" or "What is in it for me?" then your not going to make the kind of progress that you should.

    You need to always keep in mind "What is in it for them?"

    Recently I partnered up with a few people for a WSO, and since I developed a relationship with these people while working with them they are the first people I think of when I need a service I am willing to pay for.

    I needed some sites designed, so I asked my new partner "How much?" and he offers to do it for free.

    Well Damn! I love this guy now. So when he tells me about the product he has created I am thinking "I would love to promote your product - your my buddy".

    So then what I often do is offer something to enhance their product, and time and time again people are so grateful for this that it just makes the relationship more awesome, and it usually comes back to me ten fold.

    Giving without expecting anything in return is a basic principal but it is powerful.

    With all of the people who have asked me to promote as an affiliate has a single person offered me a review copy. Not once. Now if you did, right away I am going to feel you gave me something for nothing, and of course I will be far more likely to reciprocate.

    I get plenty of people asking me for review copies and that is the worst thing you can do. Why should I give you a review copy? Why? You haven't given me a good reason too. I don't know who you are and now I think your a jacka$$.

    So in short "Give and you shall receive"
    Many people seem to forget that doing business is first of all having a good relationship with others! THANKS for this great article This will certainly help many on the internet!
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  • Profile picture of the author Des Lau
    Good post.

    The way I've always looked at it, build a friendship first. Give or over-deliver and the rest will take care of itself.
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  • Profile picture of the author Mark T Lucas
    I totally agree with your way of thinking. I am on a number of Skype channels and seem to get a lot of invitations. For example, being a contributor to a Giveaway event, buy a solo from me, join me as an affiliate, etc. Most of these people have had little if any interaction with me. It's the same old, "what can you do for me" routine.
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  • It Is All About Relationships

    Hi Ronald,

    One example of giving would be to offer them a review copy of your product.

    Another would be to ask them if they have a product you can promote for them.

    The idea is to establish a relationship with your potential JV partner; get to know them through Skype, and find out what they need and how you can help them. If you do them a favour for them they are going to love you and when you ask for a favour in return they will be more likely to do that for you, especially if they now consider you their friend.

    I have started to build a lot of connections in this industry and I consider these people close friends and I will promote there product before I would even consider promoting some random product send to me from someone I don't know.

    When it comes to giving I would look at it as you truly want to help people, not because you have a ulterior motive in mind. So your helping them out because it is something you enjoy doing and because you can; you don't care if they reciprocate; then you will find that they will be more inclined to do the same.

    Here are some real life examples:

    An accountant needs more clients. So you add accounting services for internet marketers on your website, and then give them all the leads you generate. Your customers win. Your new friend wins. You win.

    You review someones WSO and you realize that you have a product that compliments their WSO. You then offer them your product (no charge) so they can give it to their customers for as a bonus. This increases the value of their WSO. They win. Their customers win. You get win by getting more exposure.
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  • Profile picture of the author Thomas W
    Many people have the me only attitude for sure... There some etiquette and it should be no different when your online.

    Just like picking up girls at a bar,

    Buy me a drink first
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    Established webmaster since 1998. Bought my first domain name for $70 and had to pay $1000 a month for hosting. It was the good life

    Skype: twool9
    Email me at thomasw9 ((((a)))) G mail

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