List Building: Get & use First Name or skip it?
Do you think there is value in acquiring and using the first name in your list building so that your emails go out starting "Hi <First Name>?"
Or, do you think it is simply an extra and unnecessary step that reduces your opt-ins?
Do you think that the value of using the First Name is entirely dependent upon the niche in which the list is built? Why?
Eager to hear your experiences and responses. Thanks Warriors.
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