Anyway I've been re-listening some classic Gary Halbert interviews. He and Michel Fortin were always strong advocates for the 1-page sales letter website. When I was first learning direct marketing copywriting I experimented with designing the websites using MS Frontpage.
Now most of my websites run on Wordpress. However, I'm not sure a 1-page sales letter website needs Wordpress, even though I'm found themes designed for sales letter pages.
Anyway how do you design a 1-page sales letter website? What software do you use if any because I do know HTML?
Thanks for the speedy replies.