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Change Price on My ClickBank Product?

by keyon
6 replies
I'm thinking about changing the price on one of my clickbank products, but I'm wondering what would happen with my current affiliates who are promoting the item now at its original price. Would they get some type of notice from CB that I made the change? Is there any way for me to contact them directly? I haven't found any place on CB where can even see who has signed up with me.
#change #clickbank #price #product
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by keyon View Post

    I'm wondering what would happen with my current affiliates who are promoting the item now at its original price.
    They'll notice when their next commission is for a different amount.

    If it's for a higher amount, you may have no problem at all.

    If it's for a significantly lower amount, you'll probably lose some affiliates. Especially some of the good, experienced, professional ones, who may not want to continue to promote a product when the vendor drops the price.

    Originally Posted by keyon View Post

    Would they get some type of notice from CB that I made the change?
    No.

    Originally Posted by keyon View Post

    Is there any way for me to contact them directly?
    Not reliably, no. Not unless you have a "list" of them by having had an affiliate page to which they're invited to opt in. And even then, not all of them will. Part of ClickBank's business model is that affiliates are entitled to anyonymity. You don't have the right, as a vendor, to know who they are, unless you've elected to accept only affiliates you yourself approve (but clearly not, in this case, or you wouldn't be asking, I think?).

    Originally Posted by keyon View Post

    I haven't found any place on CB where can even see who has signed up with me.
    No - you can't. You don't have the right to be notified every time someone creates a hoplink to your product.

    It's one of "those difficult situations". ClickBank's typical answer to it, if you manage to discuss it with them, is something along the lines of "Well, vendors are expected to have done their price-testing before seeking affiliates". Perhaps true, but not particularly helpful. :p :rolleyes:
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    • Profile picture of the author keyon
      Thanks, Alexa, answered a lot of questions for me!

      Actually, I'm thinking about lowering the price, which is why I'm concerned about how my affiliates might react.

      If CB would allow me to communicate to my affiliates, I could explain to them that the lower price generates more sales/more revenue (at least it does on my own site).

      I could also explain to them that my other lower-priced items (which I also have listed on CB) also generate more revenue for me, and would probably be a better choice for them to promote.

      I suppose affiliates are simply looking for products with the highest face-value commissions, but if I had a better way of communication with them, I could show them stats that prove the highest-priced products are not always the biggest revenue generators.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by keyon View Post

        If CB would allow me to communicate to my affiliates, I could explain to them that the lower price generates more sales/more revenue (at least it does on my own site).

        I could also explain to them that my other lower-priced items (which I also have listed on CB) also generate more revenue for me, and would probably be a better choice for them to promote.
        Your "Vendor Spotlight" page is the place to explain that. Not nearly as reliable, of course, because it relies on affiliates looking at it. But, seeing a price change, they may. (And new ones will, anyway.)

        Originally Posted by keyon View Post

        I suppose affiliates are simply looking for products with the highest face-value commissions
        I think 90+% of them are, but those are the 90% who make fewer than 10% of the affiliate-referred sales.

        The small group who matter to you, as a vendor, are the remaining 5-10% of affiliates who collectively account for 90-95% of the affiliate-referred sales.

        "Highest face-value commissions", to those affiliates, are typically about 7th or 8th on their "list of top ten criteria", I think. They care much more about other considerations, because they're building affiliate businesses for the long term, not just trying to make quick income.

        Originally Posted by keyon View Post

        if I had a better way of communication with them, I could show them stats that prove the highest-priced products are not always the biggest revenue generators.
        I can see that it's tiresome not being able to communicate reliably with your affiliates. But there are some ways of improving this:-

        (i) Accept only affiliates you approve, requiring contact;
        (ii) Put up an affiliate page with an incentivized opt-in, encouraging them to contact you;
        (iii) Use your Vendor Spotlight page to do the same thing.

        Meanwhile, I offer you the observation (because it's true!) that affiliates to whom you need to explain that the highest-priced products are not always the biggest revenue generators are never going to be the ones who make many sales anyway. They're firmly among the 90%+ who make only 5%-10% of the sales, aren't they?
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        • Profile picture of the author keyon
          Originally Posted by Alexa Smith View Post

          The small group who matter to you, as a vendor, are the remaining 5-10% of affiliates who collectively account for 90-95% of the affiliate-referred sales.
          Wow...thanks for those numbers! That's encouraging. I was starting to think the only way to attract affiliates is with a $50 commission (I don't even have product that sells for that much).

          I'll try to flesh out my vendor spotlight with more/better info.
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  • Profile picture of the author dadhere
    Send a notice to your affiliates if you have their info before Clickbank changed access to that. OR, raise your affiliate payout after you lower the price to keep them doing the work!
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    • Profile picture of the author keyon
      Originally Posted by dadhere View Post

      OR, raise your affiliate payout after you lower the price to keep them doing the work!
      Well, that's an idea I hadn't really thought of
      Thanks!
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