Email Marketers Question for you
I am looking to start building a list. I have decided to do a single opt-in list for now (know the benefits of both SOI and DOI) and had some questions.
I understand that the CAN-SPAM law requires certain things and I want to be fully legally compliant. My question is, anything I need to know to be fully compliant and ensure my emails are okay?
I understand that you need to include a postal address and everyone of the people I am subscribed to includes one. My question is being a small-time start-up right now building a list from scratch do I have to include my personal home address on every email I send out? For safety and privacy reasons I would prefer to avoid doing this and wonder how you felt doing this. Is there any way to avoid doing this?
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