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Why do web site owners insist on unique content for guest posts?

by mc9320
7 replies
Why do many web site owners insist on unique content for guest posts? For me, it's one of the most frustrating aspects of IM, especially if the guidelines are not clear on their site.

I understand some web site owners like the idea of having unique content on their site and it is their right to demand it. However, if it is a good quality article which is useful for their readers, then this is beneficial to them as it can attract more visitors through social media.

Is there a way of searching for blogs in Google which don't insist on unique content for guest posts? I have tried - keyword "write for us" or - keyword "submit guest post" into Google. I then look for blogs ranked high in Alexa.
#content #guest #insist #owners #posts #site #unique #web
  • Profile picture of the author rendell
    Some owners would prefer unique so that their sites will less likely be penalize by search engines as having duplicate content.
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  • Profile picture of the author wolfmmiii
    Because they want to offer value to their readers. Accepting content that's already published on 500 websites doesn't exactly provide unique value to their readers.
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  • Profile picture of the author retsced
    No need for blogs to accept submissions from third parties that have been published elsewhere, I'd imagine it would be so much easier for them to just go to Ezine articles and pick the best content for themselves, wouldn't you?
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  • Profile picture of the author Frank Donovan
    Originally Posted by mc9320 View Post

    Why do many web site owners insist on unique content for guest posts?
    It's their site and they can ask what they like.

    Is there a way of searching for blogs in Google which don't insist on unique content for guest posts? I have tried - keyword "write for us" or - keyword "submit guest post" into Google. I then look for blogs ranked high in Alexa.
    Is the ranking of the blog the deciding factor, or is it the relevance? If you search out blogs based solely on popularity, you're basically a mercenary poster, chasing after gigs. Site owners might doubt your authority, expertise and passion for their topic, and exclusivity could be the price they ask for their compromise.

    If you were to concentrate on a particular subject and demonstrate your authority within that area - by means of quality responses on relevant sites (in reply to existing posts) and perhaps having your own relevant blog - you may well find that site owners will be chasing you for a change.

    And when you're the one in demand, you get to set the terms.

    Frank
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  • Profile picture of the author David Sneen
    If my blog uses material that is written elsewhere, wouldn't a visitor go to the original source? The owner of the original blog would be the person they would want to work with. If my blog contains someone else's material, I am a copycat. I am not the expert.

    I also would have no chance of getting a ranking with Google, or any of the other search engine. They rank original material. Those with original material will blow me away.

    Therefore, I will never consider spinning material.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by mc9320 View Post

      Is there a way of searching for blogs in Google which don't insist on unique content for guest posts? I have tried - keyword "write for us" or - keyword "submit guest post" into Google. I then look for blogs ranked high in Alexa.
      Yes. It's called 'email'. Once you find a blog you want to post for, send the blog owner a personal, one-off email explaining what your article is about.

      Many times, the demand for "unique content" is to deter the crap merchants that almost killed the article directories and turned 'autoblogging' into a dirty word.

      Originally Posted by David Sneen View Post

      If my blog uses material that is written elsewhere, wouldn't a visitor go to the original source? The owner of the original blog would be the person they would want to work with. If my blog contains someone else's material, I am a copycat. I am not the expert.

      I also would have no chance of getting a ranking with Google, or any of the other search engine. They rank original material. Those with original material will blow me away.

      Therefore, I will never consider spinning material.
      David, one of my professors always said that "none of us are as smart as all of us."

      One way of demonstrating expertise is acknowledging when someone else 'gets it right'. By sharing only top-notch content, the blog owner or publisher is telling his audience "there's a lot of crap out there, but here you only get to see the good stuff."

      Of course, there's always the path of the "swipe and rewrite" wannabe experts who think people are naive enough to believe that there is only one 'expert' on any subject.

      Unless the original source owner is a direct competitor of the guest poster, I don't see why a guest post would automatically mean that the blog owner is out of the picture.

      As for those with original material blowing you away, a lot depends on the quality of that material. Just because something on a blog is original or 'unique' doesn't make it expert, authoritative or even good. If you insist on being a slave to search algorithms, you'll always be one electronic popcorn fart away from losing your rankings anyway.
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  • Profile picture of the author Randall Magwood
    I think all webmasters would want good, original content for guest posts. Can you blame them?
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