14 replies
I have been looking into solo ads.

Do you make the ad or does the mailer make it?

If you do make it what does your solo ad look like?
#ads #solo
  • Profile picture of the author jenniferlne
    Solo ads are great. You can make your own swipes, but most solo ad sellers know what their list wants, so they will change it anyway to make it more cohesive to what they usually promote to their list.

    Most solo ads are email swipes, you want to make them enticing and pretty short and sweet as your ultimate goal is to get the reader to your squeeze page.
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  • Profile picture of the author Linkology
    It is Seller dependent, most will have you provide your own email swipe while others will be adamant that they provide it for you.

    As was stated above and from my experience as well, short, sweet and to the point is best as far as swipes go when creating your own.
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  • Profile picture of the author Don Grace
    I just tested a few solo ad mailers, here's the deal...

    They get paid per unique visitor, so some will modify your swipe email to make it blind so they get the click. So typically they don't care about your conversion if they're just thinking short term.

    Others will use the swipe you send if they understand the value that after you test their list if your squeeze converts they'll get a whole bunch more business from you.

    You gotta test a bunch of lists and go from there...

    Case and point... I had a 30% conversion difference between 2 lists I tested... so guess who I'm gonna hire again for a big ass blast and who I'm gonna fire
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  • Profile picture of the author paul nicholls
    this can be a tricky one

    some solo sellers write your swipe for you and others allow you to send them your swipe to use in the email

    what i have been doing more of recently is trying to always use my own swipe because i find that the traffic that clicks to my squeeze page is a lot more targeted to my free offer and i tell them what im giving away in my swipe so my conversions are a lot higher

    if the solo seller uses there own swipe, they are often not targeted to your offer at all so you get lots of clicks fast but many are not even interested in your offer so your conversions will be lower

    so if you can create a half decent swipe yourself... do it

    if you can get the solo seller to use your swipe.... do it

    just be aware that some solo sellers purposely use there own swipes just so they can generate clicks fast for your page, so they dont care weather you get good conversions or not

    paul
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  • Profile picture of the author GarryMSayer
    If you're offering a freebie ask your paid Solo Ad provider to use the following email subject line :

    [GIFT] Main benefit of your free gift

    And get waaaayyyyy more clicks than you paid for.

    People love free stuff and if you make that clear in the subject line (irrespective if your Solo Ad provider writes their own email copy) email opens increase as well as click-thrus.

    Hope this helps.

    Garry.
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  • Profile picture of the author adsassist
    Thanks for the info.

    So basically your solo ad looks the same as if you blasted your own list with your free gift.

    All my blasts are short and to the point.
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  • Profile picture of the author gcbmark20
    Sometimes the Solo Ad seller will change the Email swipe.

    It all depends on whether the seller thinks it looks a bit "Over Hyped" or not.

    If the seller (OR YOU) can make the Email look like it was coming as a recommendation.

    As though the seller was sending a message out that is recommending something that could be of use, this seems to work well.

    It all depends on whether the owners list responds well to their Emails and how well the owner has treated them in the past etc.

    There are a lot of factors to consider but just focus on getting something out there ADAssist or you will wondering where the past 6 months has gone without seeing any progression at all.

    Just take some kind of action and you can always make adjustments later on!

    Hope this helps you take that all important 1st step.

    Have a great day & good luck!!!
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  • Profile picture of the author Jackson Tan
    I am getting solos frequently and I do not have a swipe file. I usually request the seller to write for me as I think that he/she knows the list better. However, I kept getting inconsistent opt in rate, I think it might be because i did not use a swipe file?

    Pls advice and many thanks in advance
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  • Profile picture of the author Mena Jo
    I write my own swipes and I sign up to the lists of the people who send out my solo's. So far I haven't had anyone change my ads.

    If you can write your own then do it.

    I've seen a stack load of solo ad's that present really vague offers (just to draw in the clicks). Personally I'd rather potential subs knew what they were letting themselves in for before blindly clicking on my ad.
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  • Profile picture of the author grover69
    Getting ready to purchase my first solo, so this thread is awesome. Now I think I'm going to write my own swipe. I was just figuring they would change it, but it appears that some don't.
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    • Profile picture of the author Edk
      Whatever you do, make sure you have some 2 way communication with the vendor. Related to that, I've found that if the vendor just doesn't seem fussy about what your offer is, and especially if they''re too cheap, that can be a danger flag. By too cheap I mean 10cents to 20 cents per click. That's been my experience anyway. Good luck
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      • Profile picture of the author adsassist
        Originally Posted by Edk View Post

        Whatever you do, make sure you have some 2 way communication with the vendor. Related to that, I've found that if the vendor just doesn't seem fussy about what your offer is, and especially if they''re too cheap, that can be a danger flag. By too cheap I mean 10cents to 20 cents per click. That's been my experience anyway. Good luck
        What do you think a good rate is for clicks?

        For a targeted list I would think a dollar or two (or more) as you should make your money back and them some.

        Your thoughts on this?
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        • Profile picture of the author ShaneBoyd
          I've been buying solos for quite a while. The average is 50 cents a click. It really depends on the niche and the list.

          $1-$2 per click? No way. I wouldn't pay that unless I was getting a lot of information (name, mailing address and so on). Or maybe for a webinar that I know I'll close x% on.

          For your basic solo ad in the IM niche, you'll pay about 50 cents a click. That usually equals out to about $1 a sub.

          My page routinely converts at 50% or greater. So I pay about a buck per sub.

          Money well spent.

          By the way, if you're in the IM niche, here's a great place to start buying your ads. Ad swaps, sell solo and buy solo mailings at Safe-Swaps (No affiliate link)

          Best wishes
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          • Profile picture of the author adsassist
            Originally Posted by ShaneBoyd View Post

            I've been buying solos for quite a while. The average is 50 cents a click. It really depends on the niche and the list.

            $1-$2 per click? No way. I wouldn't pay that unless I was getting a lot of information (name, mailing address and so on). Or maybe for a webinar that I know I'll close x% on.

            For your basic solo ad in the IM niche, you'll pay about 50 cents a click. That usually equals out to about $1 a sub.

            My page routinely converts at 50% or greater. So I pay about a buck per sub.

            Money well spent.

            By the way, if you're in the IM niche, here's a great place to start buying your ads. Ad swaps, sell solo and buy solo mailings at Safe-Swaps (No affiliate link)

            Best wishes
            Thanks for the help.

            well needed information.
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