Selling my SEO company but what is it worth?

7 replies
My partner and I have a solid SEO company that has been in business since Feb of this year. To date Feb 21-Aug 14 we've made $16,500.51 net profit. My partner and I decided to go separate ways and work on separate projects so we're going to be listing this bad boy on Flippa. We have provided all stats: visitors and profit proof in the form of screenshots but after reading some threads on how not to trust screenshots we've also included a complete video walk through of our PayPal Business account and history to provide undoubtedly solid, undeniable profit proof. Our question now is how to price our listing. Is it best to start at $1 with a reserve or without? Should we start it at our reserve? And what would be an appropriate BIN and reserve price for our site?


Thanks for the help in advance!
#company #selling #seo #worth
  • Profile picture of the author Robert M Gouge
    General rule of thumb is to start at 8-12x monthly revenue. So, that is where I would start. I would set the reserve at around 30k and see what happens. BIN is completely up to you. It's how much you would part with the business for, immediately. This is usually a number higher than your reserve.
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  • Profile picture of the author Nole Hopkins
    Thank you Robert! We don't want to overprice the site and wind up with a listing that doesn't sell or sells for less then it's worth.
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  • Profile picture of the author salegurus
    Hi Nole
    If the income derived from your site is due to SEO services provided by you and your partner then how is the buyer going to continue making money?
    If income is derived from clickbank, adsense etc then it's a different story otherwise all you are selling is a website.

    Or have i got the story wrong? (It's happened before)

    >Theo
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    Think of how stupid the average person is, and realize half of them are stupider than that.

    ― George Carlin
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  • Profile picture of the author Nole Hopkins
    Hi Theo,

    Our company resells the services from an outsourcer, we're basically just the middlemen that market the site to potential customers. Once they've placed an order we in turn order from the outsourcer. The new owner will essentially just take over our position and still use the same outsourcer.
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    • Profile picture of the author salegurus
      Originally Posted by Nole Hopkins View Post

      Hi Theo,

      Our company resells the services from an outsourcer, we're basically just the middlemen that market the site to potential customers. Once they've placed an order we in turn order from the outsourcer. The new owner will essentially just take over our position and still use the same outsourcer.
      Got it Thanks...
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      Think of how stupid the average person is, and realize half of them are stupider than that.

      ― George Carlin
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    • Profile picture of the author E. Brian Rose
      Originally Posted by Nole Hopkins View Post

      Hi Theo,

      Our company resells the services from an outsourcer, we're basically just the middlemen that market the site to potential customers. Once they've placed an order we in turn order from the outsourcer. The new owner will essentially just take over our position and still use the same outsourcer.
      Some tips:

      1. Get a contract or letter from the folks you are outsourcing to stating that they will continue to provide services. It will make potential buyers feel warm and cozy knowing they will not have to worry about finding a new outsourcer.

      2. In your description, give a detailed look at what it is you do to make the business run. You can give a quality description without revealing trade secrets. This realistic look goes a lot farther than those auctions that just say, "You do nothing but collect money."
      Signature

      Founder of JVZoo. All around good guy :)

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  • Profile picture of the author Nole Hopkins
    Hi E. Brian Rose,

    Thanks for the great tips. We have decided that we aren't going to use a very blown out of proportion sales copyish description for our listing because we feel it blinds the buyer into an almost unattainable reality. We've made it a very easy to read listing without the fluff. My partner is in the work of emailing our outsourcer to get a contract together stating they will work with the new owner once the site is sold. Thanks for that idea!
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