Promotional Emails-How To

10 replies
When you send out your promotional emails, do you provide valuable/educational content and then lead into the product promotion?

Or...

Do you create these emails in such a way that they are strictly promoting the product you are offering?
#emailshow #promotional
  • Profile picture of the author Raydal
    Hers is tested formula you can use:

    1. Start with a current news story or story from your own life.

    2. Lead into some educational material related to your product.

    3. Call to action - ask them to do something to get more information
    or solve the problem you brought attention to.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Topwriters
      Banned
      Originally Posted by Raydal View Post

      Hers is tested formula you can use:

      1. Start with a current news story or story from your own life.

      2. Lead into some educational material related to your product.

      3. Call to action - ask them to do something to get more information
      or solve the problem you brought attention to.

      -Ray Edwards
      Nice one here! I'd also like to add, that you have to make your subject captivating as well. What you want is to catch the attention of your reader and make them click that email. What's in the email will be worthless with a crappy subject.
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      • Profile picture of the author lindamriana
        in my case, depend on what list that i have, ex. if VIP list i send them quality emails and freebies and start promoting offer later after gain trust from my list

        but if freebies list, usually i sent promotional offer everyday
        that is in my case ...
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  • Profile picture of the author JMSD
    I usually offer valuable information (tips) related to a product I'm promoting rather then simply send them a product promotion email.

    Ray's advice is a sound one. In fact, I bought something recommended by a marketer, yesterday, who sent me an email that started with an anecdote and led skillfully to the product recommendation. Beautifully done. Even before I'd finished reading his story, I was ready to click on his affiliate link.

    Jamie
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  • Profile picture of the author Olayainka
    Banned
    First of all, you have to send your emails to only targeted clients, who need your products, your products should have enough educational material to make the client understand why it is useful to him or her.
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  • Profile picture of the author garima017
    Can anyone tell how to prepare such email newsletter is there any templates available for sales pitch
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  • Profile picture of the author Mary Davis
    First, don't sell with every e-mail. If you do, Pavlov would be proud -- you're training your customers that you only want to sell them something, and there is no quicker way to a tsunami of unsubscribes.

    General rule of thumb: 2 or 3 educational emails, then promote a product in the 4th.

    Dennis Becker recently sent one out promoting Image Easy, and it closely followed the forumula Raydal laid out ... started with a horror story of a friend being busted for copyright infringement from publishing a copyrighted photo; then it detailed the pain points he faced in trying to get through that experience; it went on to explain what he did about it (researched the topic and created the product); the email then closed with a strong call to action that subtly played on audience fears that they might be next and that this is a product that would help them.

    The reason this email was successul was that:

    1. It was RELEVANT to his audience
    2. He addressed their fears and concerns, and offered something to help them.
    3. He doesn't promote on every email he sends out; the times he does promote, he does it under the guise of helping his audience, not schilling to them.

    You will sell far more with TRUST than you will with flashy subject lines, the threat of false-scarcity, or any of the hype-y stuff that gives IM a bad name.

    ** WAIT!! ARE YOU SURE YOU WANT TO LEAVE THIS POST??? CLICK 'STAY ON POST' TO GET LED TO A CHEESY UPSELL OR 'ONLY FOR YOU' OTO - ORDER BY MIDNITE TONIGHT, THERE ARE ONLY 12 LEFT! ***
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  • Profile picture of the author JimDucharme
    It's not rocket science. IMHO email marketing is about engaging people with relevant information which adds value to a subscribers day. Don't tell me what a product can do. Tell me what I can do with it. Show me how others are using it to add value to their lives.

    Regards,
    jim
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  • The educational/interesting content that people mix or introduce promotional content with is an advertising strategy (as we all probably know of). The point in doing so is an advertising basic, you must be able to capture the attention of the customers first before you introduce your product/service and especially before you start talking about monetary stuff.

    My advise is that if you think the product will not attract much attention in itself or that people won't realize it's value at first glance, then have some educational/interesting content in your promotional ads that will capture their attention initially. If your product can attract attention in itself then doing pure promotional ads will be applicable.

    Good Luck!

    ~^_^~
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  • Profile picture of the author Raydal
    What's not discussed often as well is how you structure
    a solo ad. Below I share the 'formula' I've been using
    successfully for a decade now.

    Solo Ad Template

    A “solo ad” is a long email advertisement sent to a list to get
    them to buy your product or service.

    Keep in mind that a solo ad is a ‘one-shot’ opportunity to get
    your prospect to read your full advertisement and therefore it
    becomes the mini-sales letter that sells the reading of your
    larger sales letter. Its job is to get the reader to your
    website where he can read your full sales message.

    Subject: Use a subject line that builds curiosity and gives an
    immediate benefit such as “This strategy can boost your
    website traffic overnight


    Body:

    Paragraph 1: Get their attention right away by asking a question
    or promising a benefit for reading the rest of the email.

    Example: “Are you tired of working hard without seeing any
    improvement in your income?” OR “This email can drastically
    change your life .. but only if you follow its simple
    directions.”

    Paragraph 2: Summarize the PROBLEM that your product or service
    would solve.
    Example: “So many people are wasting their time by
    using traffic programs that really don’t work. No wonder they
    are not seeing the results they expect.”

    Paragraph 3: Give a reason why the problem has not been solved
    before.

    Paragraph 4: Introduce the solution followed by a link to your
    website.

    Paragraph 5: Give 2-3 strong testimonials from users of your
    product or service.

    Paragraph 6: Say what would happen if they don’t act right away
    and how EASY it is to

    Paragraph 6: Give 3-5 bullet points showing strongest benefits of
    using your product or service. Include another link to your
    website here.

    Paragraph 7: Call to action: Ask them to go to your website right
    away for complete information and provide an incentive for early
    responders.

    Closing [Name and Contact information format.]


    P.S. : Summarize your offer followed by another call to action to
    go to your website right away!

    Hope this helps,

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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