2 very interested prospects for email marketing campaign changed their mind

4 replies
hey guys,
just felt like sharing my thoughts with some people who've probably been where I am and got through it anyway!

From my cold calling last week, I had 2 very interested prospects. I spent around 20 minutes talking to each one and they loved the idea of me implementing an email marketing system on their websites. 1 had to talk it over with his business partner, and the 2nd wanted to talk it over with his web designer, I said 'sure no worries' and called them back today like we agreed.

Whilst the 1st guy wasn't a flat out 'no', it was simply a 'not now'. He said his schedule is full right now so whilst this is a good service he'd have no need for it atm. Although he really like this and will call me back at the end of financial year in June.

The 2nd guy when I talked to him today said he hasn't spoken with his web designer or had a good think about the proposal. It seems as if all the interest he had disappeared and he didn't care anymore. When I said when would be a good time to call you back, he gave me the nicest rejection of 'I'll call you back' lol.

Now these are just 2 leads, but it's frustrating because I was 99% sure they were certain to turn into clients because they both really loved the idea only a few days ago.

I'm not going to waste anymore time thinking about these lost sales, but I just wanted to get this off my chest!

Rant over!
#campaign #changed #email #interested #marketing #mind #prospects
  • Profile picture of the author Michael Oksa
    Two thoughts.

    1. Way to go! You took action and made contacts.

    2. It really is sales. And, while you had them ontersted, the key is in the closing - making the actual.


    "Ich bin en fuego!"
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    • Profile picture of the author M4UNow
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      • Profile picture of the author Kay King
        Simple answer - buyer's remorse. People get caught up in the excitement - or don't want to disappoint you. They put you off till later - and the glow fades.

        A person who is "sold" will sign on the dotted line now - most often when someone wants to "think about it" or says he needs to "check with someone" he's not sold. With enough sales experience, you'll see the signs and know whether the person is serious or not and you can adjust your "pitch" accordingly.

        My guess is the second "really nice guy" will be having his designer do it for him. Good point - it didn't cost you anything but a few minutes.


        The post above has a "click here" that is a url about a mile long - did I click it? No way.

        Saving one dog will not change the world - but forever changes the world of one dog.
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  • Profile picture of the author artwebster
    Basic mistake.

    You should have discovered, before getting the 'web designer' brush off, who looks after their web site.
    There is nothing more frustrating, as you have discovered, than to do a presentation and then discover that you have just 'educated' the prospect in how to use his resources better so that he can go to his trusted empoloyee or friend and 'educate' him.

    Opening of all presentations should be:-
    "If I can ........... will you?"

    If I can make your web site more effective, will you let me?
    If I can show you a way to . . . . . . . . will you let me?
    Can I do that for you?
    Would you like me to do that for you?
    Is there any reason you would not let me do that for you?

    Use these trial closes throughout your presentation so that as you iterate each advantage you are getting affirmation that you will be allowed to do the work.

    You might not like what I say - but I believe it.
    Build it, make money, then build some more
    Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

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  • Profile picture of the author sashagilberg
    thanks for the support guys.

    I liked that article, thanks Gina!

    thanks for the tip Arthur, I'll weave it in next time.

    I'll help double your AARRR metrics 80% faster than you've projected.


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