How valuable are email lists? I have a 3 million email list

Potentially very valuable.

You should definitely learn how to handle a list like this before wildly emailing them.

My question is, why in the world would you wait this long before asking what you should do?

I bet more then half of them are gone and wont respond to any email.

How long did it take to accumulate that list?

All you need to do now is to build relationship with them, testing their responsiveness for free/paid offers and finally monetize it big time (you could either offer solo ads here in the WF or continue sending them affiliate offers). Again, everything depends on your relationship with them and their responsiveness to your email.

Hey It is great to have 3 million email list.Build a relationship with your subscribers.then promote affiliate product.You said that you made the mailing list from facebook related websites.So choose an affiliate product related to Facebook and promote it.It will convert well

Good Luck

See how it converts, and if it converts well, I am in for a solo

I agree with the previous comment above me, send a related affiliate offer, and see how well it converts, and then go from there by building a relationship with them etc..

While the number of subscribers you have are quite high, there are some issues which would affect your email marketing efforts:

I think a majority of your subscribers would be very young because people who use FB Banner Sites tend to be aged 15 to 24-25 years. This is purely from observation rather than actual data and it may be different for your list, but I think it is very likely.

That means that their spending capacity is limited or even nonexistent. So basically you'll be sending offers to people who can't pay for the offer.

Second, would that recognize you or your website when you send them an email? This affects your open rates as well as spam complaints. If you email them, and they don't know who it is from, you're gonna waste your time and effort.

I think you could probably try a zip code or email submit CPA offer with a segment of your list, say, a 100,000 subscribers to begin with. Track your open rates, clickthrough rates and number of submits, and it will tell you how responsive your list is.

You could then send a different offer - this time a paid one - to another segment of your list. Finding relevant offers might be difficult, given that people on your list maybe from many different countries, and they aren't gonna pay for ebooks (most likely).

Also, how do you plan to email your list? With 3 million emails, your hosting account is out of the question, unless you're on some kind of a big dedicated server.

If you use an autoresponder service, like Aweber, they're never gonna let you import it.

Imnica Mail lets you import subscribers, but they're strict with what they import and always require that you have IPs and dates. Even then, 3 million subscribers is huge and I don't see any plans for that size on their site at the moment.

I think some brainstorming would help you find offers and ways to email them. I'm in a rush right now, so will think up something and get back to this thread.

But the stuff above should keep you occupied for some time : )

That kind of email list is valuable indeed but you just can't sell anything to them right away. It's important to find out their interests and build a relationship with your list first then you will be able to know what they want and what you can sell to them.

Has anyone else noticed how people with the biggest lists often have no idea what to do with them?

As they have granted permission through facebook most email services do not consider this an optin and will not let you use there services for this list. You cound get a dedicated server, new domain and use a self hosted option like arpreach.

1st of all, congrats on acquiring such a powerful asset!
2nd, Have you ever emailed them before? If not, do so fast. You would not want that bad boy going cold

The efficiency of email marketing lists can only be seen when they are put to test Go for a trial and see how it works out

3 millions email list is impressive but you should start doing something now. How long has it been since you last messaged them? If you don't contact message your subscribers every now and then chances are they'll forget about you and therefore rendering your list-building efforts worthless.

The money value of your list depends on how you collected the leads and whether they are targeted and responsive to promotions or not. 3 millions list of targeted subscribers can be incredibly valuable, but you have to make sure that you are promoting only good offers towards that will fit their interests.

The relationship starts the moment they join your list. From the sound of things you have not been very active with this list and in most cases, that is list suicide. The moment you send out an email you need to be prepared for a ton of spam complaints and unsubscribes. If you do get a lot of these then no service is going to want to touch your list so you would need to do the sending on your own servers and that would be a very expensive exercise with a list of that size.

A list is most definitely an asset when done well. When neglected it can be nothing more than a huge drain on your resources for very little gain.

I would suggest you learn marketing, as you are asking, before even doing anything with any list. This way you will know more what is right and wrong to do when mailing people. And is going to keep you out of trouble.

Decide what business you'd like to pursue first and slowly begin building it to attract people rather than just blasting.

Hope this helps.

The question is what products are you going to promote? It all depends on why those people entered their email address in the first place. Obviously, if it was just for making an account then I doubt you'll get many conversions.

Please do keep up update. I'm curious as to what the results will be.

With 3 million emails you can earn as much as with 3 thousands emails. The size of the list means nothing if you don't have relationship built with people on your list.

So, ask yourself this question before move any further: Do I have a plan on how to build a relationship with my subscribers?

For that, you will have to know how they got on your list in the first place, what they were thinking when they subscribed, in order to find out what they may be interested in further - and adapt your tactics and communication from there.

First step has been taken obviously, as people gave you their contact details/emails. It's up to you whether you will monetize from it or screw up.

Bottom line, it's always worth to pursue in email marketing, especially when you already have a list.

Cheers!

I am sure that out of 3 million you can still probably reach quite a few of them.

Just start by trying to build a relationship with them.

Send them outstanding FREE quality inforamtion on a regular basis.

Check your Click Through rates to see whether they are opening your Emails.

Continue to build that relationship with the ones who respond and delete the ones who never open your emails.

Subtly drop in the odd promotion to test how many buy.

Move the "BUYERS" onto a separate list so you know where they are.

Continue to build your list and use the same techniques on your NEW SUBSCRIBERS!

Get started right away and don't think too long!

Hope this helps & have a fantastic day!!!

Imagine the spam filters you'll trigger with your first email.

Good luck paying for an AR for 3 million email addresses Lol

Are you ready for some bad news?

You have a fundamentally different concept of "opt-in emails" from anyone else here, and any other marketer, and it's one that may well lead you to (a) disappointment and (b) legal/regulatory problems, if it's not reconsidered.

People granting other Facebook users permission to email them has nothing to do with opting in to be on a marketer's mailing list.

The value of email lists is that the subscribers know who you are and have given you their email address because you are the person from whom they want and expect to receive email. Without that being the case, what you'd be dealing with is "mass, unsolicited email". That's not something useful or beneficial or valuable.

This is - for many reasons - not a list that can be used for email marketing at all.

No commercial autoresponder company will allow you to import or use that "list". There are reasons for that, and those are the same reasons that should also stop you from trying to do so without a commercially hosted autoresponder, because if you do that, it'll be your internet connection, hosting, domain-registration and so on that will be subject to all the legal/regulatory reprisals and penalties.

http://www.warriorforum.com/main-int...ml#post6123982

This.

What Mosthost is telling you is that you'll get into trouble if you try to use it in the way you suggest. And there's no potential upside anyway, because the list has no value or benefit to you anyway, if used in this way. They're not your subscribers.

I agree that it would be important to start emailing them regarding the topic they originally signed up for. If this list is going to be in any way useful, you're going to want to segment it into different groups so that you can target them correctly. (Those interested in FB traffic, those interested in how to start a blog, etc.)

What I would NOT do is send out any email to the entire list. You're going to be much better off split-testing a few different messages to see what the open/response rate is first. Consider drafting several different emails and sending them out to 2-3K at a time and measure responsiveness. Try that another few times and then consider sending the BEST email out to the entire list.

I think this is where things will get expensive for you but you could make good money too.

Based on things Alexa and others have said it would be worth getting legal advice as to what you can do with this list.

Then to email 3 million people you are going to need an SMTP service and convince them that the emails are legit. Traditional autoresponders may not want to import your list. The cost to send 3 million emails is, as you may guess, very high. For example see http://www.smtp.com/pricing-plans. You can send one mailing per month to 2 million for $1500 per month.

A suggestion is to test the list by sending an offer to say 3000 of the 3m and seeing what response you get. Then if you **** it up you haven't really lost much.

Another idea is to make use of how they signed up. You don't have to email them - you may be able to post on their wall for example if they signed up to a Facebook app. Or send them a Facebook message. Again whatever you are allowed to do within the law and the Facebook terms and conditions.

Also have a think about what these people signed up for, what kind of demographic they are in (age range, location within the US and rest of the world, gender, income level etc.) to pick a suitable topic and offer and approach to marketing.

Finally well done on getting 3 million contacts.

I agree Alexa, that is why I say get legal advice first to make sure that the mechanism used to capture the emails is, let's say 'kosher' enough to allow follow ups.

Hi,
I have a list of 1900000 emails, too. But they are not my subscribers. Is there any sofistic and legal method to force them to subscribe me? (for some free ebook private offer, or sth like that). Thank you!

Well, it could be either highly valuable or completely worthless. It depends on where have you taken these email list (how have you gathered it and how long did it take) and for what purposes do you want these emails use. If you have emails of, for example warez forums, it wouldn’t serve you so good in offering them something to buy – that would be in that kind of a community useless even trying to.

The most critical thing is to keep the list relevant in terms of communication with the subscribers & those who are involved in it...

Whether it is 3 million or less, it should be kept into consideration all the time to keep the figures high

honestly it all depends on your ability to monetize the list. How fresh is it? what niche? how many traps are in it.
and most importantly if you have the ability to inbox those emails when you send them out

Pretty much agree with Alexa Smith. I hate spam - literally hate it. If I give a Facebook app permission to contact me, which I rarely do, it's for the purposes of that app only. All it takes is a few people from one of the very strict states like California both list seller and list user could find some courtroom time in their future. That said if the OP has permission to email there could still be a chance to migrate some users ...