The Importance of a Blog

20 replies
Its been commonly noted that everyone should have a blog. But my problem is I don't know what to write about:confused:. I am planning a series of management ebooks on all different areas so there is no commonality to provide an enabling structure for a blog program. How do you write a blog with informative material on a daily or weekly basis. I do understand that if you are working in a consistent field there is great scope to write interesting material. But if in my case one day I am writing on change management and the next on taxation, followed by leadership and the next on bullying in the workplace I can't see how I can provide a commentary that captures the market and holds them. I hope this makes sense. The really great blogs that I have looked at have a common theme running throughout and they make interesting, informative reading. Can you help?
#blog #importance
  • Profile picture of the author allen12
    Try to keep the reading to a few paragraphs, and I would put some pictures in your posts. Reason being is that people don't really read 100% of the stuff that's posted, and pictures help attract the attention of your reader.
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  • Profile picture of the author Noel Cunningham
    Sit down with a pen and paper and draw up a list of blog posts that you are going to write and plan out when you are going to deliver them.

    If you have 20-30 post idea's you'll very quickly be able to group them together and organize them in a way that you readers will enjoy whilst also giving you a structure and plan to work through.
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  • Profile picture of the author kazim
    Try to write by giving your maximum. But don't think that you can learn it by 1 day. You can improve yourself by huge writing.
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  • Profile picture of the author paul nicholls
    a blog is very powerful if used properly

    you do need to have some experience in your chosen niche/topic though otherwise your not going to be able to stand out from the crowd and be looked at as an expert in your niche

    the more you learn and the more things you pick up then the more ammunition you will have to write about on your blog

    a blog should not be used to just sell stuff, it is there as a branding tool and to presell people and build relationships and trust

    creating killer content does come with practice and the more you write and take action the easier it will become

    paul
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  • Profile picture of the author jbsmith
    I think what you are asking is

    1) How do you pull various sub-topics together into a single blog and
    2) How do you find things to write about each day/week

    Here are some answers that should help...

    1. The common theme for your blog should be the customer you serve. If you are serving a small business owner, then certainly topics like taxation, time management, leadership, etc... are all relevant and fine to have on the same blog. If you are targeting different markets with each product, then I would not put them all together on one blog. What you want to do is have some blog posts content only (used to hook people into regularly visiting and learning from you) and others where you link back to relevant product (a taxation tip links back to your taxation product for example) right in the body of the blog post. We find these most effective in terms of driving traffic to your other sales pages/landing pages anyway.

    2. Finding topics to write about...really the sky is the limit here. We have 6 blogs that we write for nearly daily (and have for the last 4-6 years!). We use a combination of Q&A, tips, comments on news stories (use Google news or blog aggregators for this), announcements, quick tips videos that we post to YouTube and then link to from our blog, partner promotions, and even personal stories/opinions and on a limited scale we even use some guest blog posting where guests post their tips and information. Some posts are short (a paragraph or two) while other posts are like an article.

    All of this works extremely well for traffic both short-term and as the content is indexed and syndicated - over the longer term.

    Jeff
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  • Profile picture of the author shane_k
    Originally Posted by information maven View Post

    Its been commonly noted that everyone should have a blog. But my problem is I don't know what to write about:confused:. I am planning a series of management ebooks on all different areas so there is no commonality to provide an enabling structure for a blog program. How do you write a blog with informative material on a daily or weekly basis. I do understand that if you are working in a consistent field there is great scope to write interesting material. But if in my case one day I am writing on change management and the next on taxation, followed by leadership and the next on bullying in the workplace I can't see how I can provide a commentary that captures the market and holds them. I hope this makes sense. The really great blogs that I have looked at have a common theme running throughout and they make interesting, informative reading. Can you help?
    1) Just because it's been commonly noted that everyone should have a blog doesn't mean that you should or actually need one. You have to see if it will work for your business.

    2) if you have a blog you don't have to write every single day just because others said you have to.

    And a question.

    Are these topics you want to write about totally different topics unrelated to one another?

    For example,

    How to manage your taxes (targeting individuals)

    and

    how to manage change in your life (self-help and self-improvement)

    Or are these topics somewhat related like how to manage change in your business, how to manage your business taxes, and leadership in business.

    if it is the first where they are totally unrelated then you would probably want different blogs for each subject.

    However, if it is the second, you could have just one blog as each of the second group would be sub-sets of the main topic which would be
    management.

    Can you see what I am getting at?
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    • Profile picture of the author Michael Shook
      Your topics are absolutely related, you just need to decide on an overall category for your blog. Small business ideas, or working with small businesses or change in the workplace or any of those things for the theme for your blog.

      Then make the other subjects be the categories on your blog. This is actually how you create an authority site, with an overarching theme, and subject areas that are related to each other and to the main theme of your site.

      And it sounds like you have the experience and the makings of a great authority site here.
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  • Profile picture of the author BrianDowns
    Don't forget to create a mailing list for your subscribers! Put the opt-in right on your sidebar (assuming you will have one) and grab your readers with a freebie ebook or something...
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  • Profile picture of the author MatthewWoodward
    Take a step back from what you are doing and work out what you are good at or have knowledge of, as an extra bonus it should be something you have a passion for.

    Establish yourself as an expert in that field instead of jumping niche to niche and write about what you enjoy!
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  • Profile picture of the author Randall Magwood
    Post everyday. A blog can help you to build a relationship with your email members. Many will go on to buy your products.
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    • thanks for all the wonderful comments. You have certainly given me a few ideas. My real concern is this ...... I plan to write a number of separate ebooks, each one backed by detailed, comprehensive research. But that won't make me an expert or authority figure able to continue the discussion through a blog. What I am trying to say is that my knowlege in the area is finite and will be confined to the ebook. I don't want to spend hours a day researching for a single blog post. So it seems that without considerable expertise in an area a blog may be out of the question. From reading in the forum the general consensus is that a blog shouldn't take an inordinate amount of time. In fact several minutes should be all that is necessary to communication with an audience. Can I survive in internet marketing without a blog?:confused:
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  • Profile picture of the author fedor50
    Having a blog is a great way to become an authority in your chosen niche as well as help drive traffic to your product offers and help build a list as well.
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    • I understand your point and it relates to my previous post. But how do you become an expert in a field without doing hours of research every day. That really is the crux of the problem for me. I don't mind doing the work but it seems poor usage of time to invest say 2 - 3 hours a day to write a single blog post. How can I write a blog that people will refer to every day (or week) without it being an onerous task.:confused:

      Originally Posted by fedor50 View Post

      Having a blog is a great way to become an authority in your chosen niche as well as help drive traffic to your product offers and help build a list as well.
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  • Profile picture of the author HansDavid
    You should Google Yaro Starak's Blog Profits Blueprint or Darren Rowse's 31 Days To Build A Better Blog.

    Both guides should be enough to give you an idea about blogging.

    Note: The one from Darren Rowse is not a free guide.
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  • Profile picture of the author icoachu
    Write about topics that have a lot of social media HEAT in your niche.

    Also, FOLLOW THESE GUIDELINES. It will save you a lot of headaches: http://www.warriorforum.com/main-int...ml#post6804498
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  • Profile picture of the author tumichael
    Just try to write your process, achievements in doing your business (online/offline). That's what people love to read. You see my blog in my signature? It's very simple and I write about many things, even my ipad games, but the traffic is quite good
    Signature
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  • Profile picture of the author MangoMonkey
    What a great post. This has info that applies to any blog and is just what I need to help narrow my focus down. Coming back to this tomo. Need sleep!

    Thanks guys
    Signature

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  • Profile picture of the author ExRat
    Hi information maven,

    Originally Posted by information maven View Post

    Its been commonly noted that everyone should have a blog.
    Go back to this point and re-assess whether it's accurate.

    If it is, then you should be able to create yourself a reasonably long list of statements which prove it to be so - such as 'why should everyone have a blog?'

    If you can't, then it may not be accurate and your initial premise will have led you astray.

    If you're struggling with that first 'why' question, go a few more steps back and ask yourself - 'what is a blog?' and 'what is it's purpose?'
    Signature


    Roger Davis

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  • Profile picture of the author jazbo
    Always have a pen and paper handy, or your mobile phone to dictate into. Any ideas you get, note them.

    Also, read around - get an RSS reader together full of the best blogs on topic you can find. What topics are common - ie, whats "hot" in that industry right now?

    Add yourself. Put yourself in the position of the people you are writing for and write with empathy on that subject.
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    CONTENT WRITER. Reliable, UK-Based, 6 Years Experience - ANY NICHE
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  • Profile picture of the author kamranayyub
    Banned
    [DELETED]
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    • Profile picture of the author Killara
      How do you guys find time for a blog?

      I find it ever so time consuming just updating and creating daily, fresh content for my site and then, onto forums and blogs for commenting, and social networking and social bookmarking as well. I don't know how you fit in time in our daily routine for an active blog!
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