Its been commonly noted that everyone should have a blog. But my problem is I don't know what to write about
:confused:. I am planning a series of management ebooks on all different areas so there is no commonality to provide an enabling structure for a blog program. How do you write a blog with informative material on a daily or weekly basis. I do understand that if you are working in a consistent field there is great scope to write interesting material. But if in my case one day I am writing on change management and the next on taxation, followed by leadership and the next on bullying in the workplace I can't see how I can provide a commentary that captures the market and holds them. I hope this makes sense. The really great blogs that I have looked at have a common theme running throughout and they make interesting, informative reading. Can you help?