The Importance of a Blog

Try to keep the reading to a few paragraphs, and I would put some pictures in your posts. Reason being is that people don't really read 100% of the stuff that's posted, and pictures help attract the attention of your reader.

Sit down with a pen and paper and draw up a list of blog posts that you are going to write and plan out when you are going to deliver them.

If you have 20-30 post idea's you'll very quickly be able to group them together and organize them in a way that you readers will enjoy whilst also giving you a structure and plan to work through.

Try to write by giving your maximum. But don't think that you can learn it by 1 day. You can improve yourself by huge writing.

a blog is very powerful if used properly

you do need to have some experience in your chosen niche/topic though otherwise your not going to be able to stand out from the crowd and be looked at as an expert in your niche

the more you learn and the more things you pick up then the more ammunition you will have to write about on your blog

a blog should not be used to just sell stuff, it is there as a branding tool and to presell people and build relationships and trust

creating killer content does come with practice and the more you write and take action the easier it will become

paul

I think what you are asking is

1) How do you pull various sub-topics together into a single blog and
2) How do you find things to write about each day/week

Here are some answers that should help...

1. The common theme for your blog should be the customer you serve. If you are serving a small business owner, then certainly topics like taxation, time management, leadership, etc... are all relevant and fine to have on the same blog. If you are targeting different markets with each product, then I would not put them all together on one blog. What you want to do is have some blog posts content only (used to hook people into regularly visiting and learning from you) and others where you link back to relevant product (a taxation tip links back to your taxation product for example) right in the body of the blog post. We find these most effective in terms of driving traffic to your other sales pages/landing pages anyway.

2. Finding topics to write about...really the sky is the limit here. We have 6 blogs that we write for nearly daily (and have for the last 4-6 years!). We use a combination of Q&A, tips, comments on news stories (use Google news or blog aggregators for this), announcements, quick tips videos that we post to YouTube and then link to from our blog, partner promotions, and even personal stories/opinions and on a limited scale we even use some guest blog posting where guests post their tips and information. Some posts are short (a paragraph or two) while other posts are like an article.

All of this works extremely well for traffic both short-term and as the content is indexed and syndicated - over the longer term.

Jeff

1) Just because it's been commonly noted that everyone should have a blog doesn't mean that you should or actually need one. You have to see if it will work for your business.

2) if you have a blog you don't have to write every single day just because others said you have to.

And a question.

Are these topics you want to write about totally different topics unrelated to one another?

For example,

How to manage your taxes (targeting individuals)

and

how to manage change in your life (self-help and self-improvement)

Or are these topics somewhat related like how to manage change in your business, how to manage your business taxes, and leadership in business.

if it is the first where they are totally unrelated then you would probably want different blogs for each subject.

However, if it is the second, you could have just one blog as each of the second group would be sub-sets of the main topic which would be
management.

Can you see what I am getting at?

Don't forget to create a mailing list for your subscribers! Put the opt-in right on your sidebar (assuming you will have one) and grab your readers with a freebie ebook or something...

Take a step back from what you are doing and work out what you are good at or have knowledge of, as an extra bonus it should be something you have a passion for.

Establish yourself as an expert in that field instead of jumping niche to niche and write about what you enjoy!

Post everyday. A blog can help you to build a relationship with your email members. Many will go on to buy your products.

Having a blog is a great way to become an authority in your chosen niche as well as help drive traffic to your product offers and help build a list as well.

You should Google Yaro Starak's Blog Profits Blueprint or Darren Rowse's 31 Days To Build A Better Blog.

Both guides should be enough to give you an idea about blogging.

Note: The one from Darren Rowse is not a free guide.

Write about topics that have a lot of social media HEAT in your niche.

Also, FOLLOW THESE GUIDELINES. It will save you a lot of headaches: http://www.warriorforum.com/main-int...ml#post6804498

Just try to write your process, achievements in doing your business (online/offline). That's what people love to read. You see my blog in my signature? It's very simple and I write about many things, even my ipad games, but the traffic is quite good

What a great post. This has info that applies to any blog and is just what I need to help narrow my focus down. Coming back to this tomo. Need sleep!

Thanks guys

Hi information maven,

Go back to this point and re-assess whether it's accurate.

If it is, then you should be able to create yourself a reasonably long list of statements which prove it to be so - such as 'why should everyone have a blog?'

If you can't, then it may not be accurate and your initial premise will have led you astray.

If you're struggling with that first 'why' question, go a few more steps back and ask yourself - 'what is a blog?' and 'what is it's purpose?'

Always have a pen and paper handy, or your mobile phone to dictate into. Any ideas you get, note them.

Also, read around - get an RSS reader together full of the best blogs on topic you can find. What topics are common - ie, whats "hot" in that industry right now?

Add yourself. Put yourself in the position of the people you are writing for and write with empathy on that subject.