Life, Promises, Lies, and Marketing
We also know that there are people who will lie just to get a sale.
We also know that life happens, plans change, and many times we have no control over outside influences.
I'll give a couple examples then I have 2 questions.
Guru A who is known for integrity, honesty, etc. (she would never be listed by hardly anyone as shady or a liar) makes a promise at the opening of her new site that she will never close it, sell PLR to it, or do anything to dampen its value because she was dedicated to this site 100%.
Then 6 months later her son gets cancer. Since this site never made much money (despite her diligence) she closes it and sells the content as PLR while continuing to push and open new sites that are potentially more profitable so she can pay for the treatment.
Is this life, a lie, good business decision, or what in your opinion? How would you make it better with the people who were relying on you never closing it and explain the fact that while you are closing it, the other sites you are opening are golden and you are dedicated to them?
Guru B offers an ebook that is hailed as the ebook (on that topic) to end all ebooks. The information is priceless and invaluable. Guru B promises free updates but for one reason or another (sickness, other interests, too busy, plans change, etc.) he never sends out the update.
Everyone is happy with the original purchase but now they are expecting the update and he continually gives hints about the the new features in the update and how it's almost finished. He makes several promises about the delivery time but never comes through. Since the update is not forthcoming, his previous stellar reputation is ruined.
What is this - a lie or just life? How would you explain that the promised update will not be coming due to ___ and save your reputation if possible?
A WSO promises to only sell 100 copies of a PLR product but then weeks, months, or years later decides to sell more through their private site.
What is this? How do you explain?
Mark
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