# What is a good number of visitors per day to shoot for.

by Playoff1 8 replies
For selling advertising on a website, what is good number of unique visitors per day to shoot for to make the site make money? If I were looking to make \$100.00 per day how many unique hits would I need per day?
• The answer is quite simple it's "How long is a piece of string?"

Michael
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•  Originally Posted by Michael Tracey The answer is quite simple it's "How long is a piece of string?" Michael

^^ LOL!!

Shoot for as many as your server can handle... you don't stick a number on something like this. The more visitors... the more potential sales.

Shoot for the moon!
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•  Originally Posted by Michael Tracey The answer is quite simple it's "How long is a piece of string?" Michael
I was thinking of how many licks it takes to get to the center of a tootsie pop. Nice to see you again, Mr Tracey. How are the Lions in Africa?

Grant
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• If I was advertising on your site I'd want to be
sure that your visitors were closely matched
with my offer before I worried about the volume
of traffic.

Then I'd want to know what other advertisers
I'd be competing with.

Then, I'd want to know that I'd be getting a
good return on my advertising dollars...

Assuming I'm selling a \$25 product with a 2%
conversion rate, I'd need to make 4 sales to
break even. 4 sales would require 200 unique
visitors.

Now, assuming I was getting an optimistic
would need to have 20,000 uniques a day
to generate that break even.

But who wants to break even?

I'd be looking for at least 50,000 uniques
a day to even consider advertising on such
a site.

And, if you were getting 50k uniques a day
I'd be wondering just how targeted those
visitors were.

John
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• And how much approx would you consider spending for adverts on a site getting 50k uniques?

To a newb - thats a hella unique visitors ...

 Originally Posted by John Taylor If I was advertising on your site I'd want to be sure that your visitors were closely matched with my offer before I worried about the volume of traffic. Then I'd want to know what other advertisers I'd be competing with. Then, I'd want to know that I'd be getting a good return on my advertising dollars... Assuming I'm selling a \$25 product with a 2% conversion rate, I'd need to make 4 sales to break even. 4 sales would require 200 unique visitors. Now, assuming I was getting an optimistic 1% CTR on a banner or text link, your site would need to have 20,000 uniques a day to generate that break even. But who wants to break even? I'd be looking for at least 50,000 uniques a day to even consider advertising on such a site. And, if you were getting 50k uniques a day I'd be wondering just how targeted those visitors were. John
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• I'm not selling anything on my site. Once I get it up and rolling I will have fresh new content for viewers to read everyday. www.wedemandaplayoff.com this is my site. As you can see it's a sports site. Once august gets here and all my writers on board we will generate a lot of traffic to the site all of whom will be sports fanatics. So if anyone has any suggestions as to how to make the most money with something like this I'd love to learn. Thanks

BTW can anyone point me in the right direction for reading up on realevant material about selling advertising on a website?
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• As someone who is struggling with the same issue, my answer is how many can you get? The real question is how do you get valid targeted traffic?

The number of tools out there are voluminous. Adwords, eZines, Blogs, jv etc but what works best is still an unknown , well, at least for me. I'm trying them all as best as I can but the answer is still out there waiting to be found.
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• Depends on your niche, some blogs I go for 100 a day and some 10,000.
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