Creating Cat Membership site? Bad Idea Or Good?

39 replies
Hi,

so I spent a lot of time creating a cat membership website and plan to charge $9.99 per month. It has cat ebooks, forums, chat, profiles, blog creation etc. I plan to update it everyday etc.

But I just saw this free site called Catster.com and wonder if I was a fool for spending so much time creating my cat site when there is already one like it out there and it's free.

Should this matter or what? Should I just change my membership site or can I still get plenty of members at $10 a month? Im confused. Should I be worried? Thanks
#bad #cat #creating #good #idea #membership #site
  • Profile picture of the author jamesrich1
    Go for it! There is competition on damn near everything. Try to be the Pepsi to their Coke.
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  • Profile picture of the author coreytucker
    Thanks!! I mean surely I can get people to pay 10 bucks a month. I will make it a very special place. People spend money on their cats and some people even subscribe to cat magazines.
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  • Profile picture of the author dviraz
    try building large community around it, people will not pay before they know what they getting, create a facebook page for the site, then target in facebook ads only the people that liked cat, and bring them to the site.
    (you have to make sure that everything is ready before they come to the site)
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    • Profile picture of the author Indecision
      What exactly do people get for spending $10 a month on a cat website. It is all very well saying they can enter competitions but unless you are giving away a life times supply of catfood hidden in the boot of a new car it is hardly going to be worthwhile. You would be better of running a free membership and getting a hell of a lot more members (email accounts) for a future upsell/marketing campagin.
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      • Profile picture of the author Jill Carpenter
        Originally Posted by Indecision View Post

        What exactly do people get for spending $10 a month on a cat website. It is all very well saying they can enter competitions but unless you are giving away a life times supply of catfood hidden in the boot of a new car it is hardly going to be worthwhile. You would be better of running a free membership and getting a hell of a lot more members (email accounts) for a future upsell/marketing campagin.
        Actually, swapping of coupons for cat food and cat litter is a big thing.

        Paid membership could mean ability to post cat items for sale, and some other exclusive things.

        You could also consider offering a free membership that is very basic or the choice of the paid. Test it out.
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        • Profile picture of the author Indecision
          Originally Posted by Jill Carpenter View Post

          Actually, swapping of coupons for cat food and cat litter is a big thing.

          Paid membership could mean ability to post cat items for sale, and some other exclusive things.

          You could also consider offering a free membership that is very basic or the choice of the paid. Test it out.
          Whilst I see where you are coming from... we are talking about cats here, what cat items would you be willing to sell on the website at a charge of $10 a month that you wouldn't be able to sell on craigslist/gumtree in half the time and for no charge. I am not trying to be harsh towards the OP but as a cat lover myself, I can not for one second think of a resaon that would make me want to pay $120 a year to post on a cat forum, especially when it would have a very very small community compared to free cat related forums.
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          • Profile picture of the author Jill Carpenter
            Originally Posted by Indecision View Post

            Whilst I see where you are coming from... we are talking about cats here, what cat items would you be willing to sell on the website at a charge of $10 a month that you wouldn't be able to sell on craigslist/gumtree in half the time and for no charge. I am not trying to be harsh towards the OP but as a cat lover myself, I can not for one second think of a resaon that would make me want to pay $120 a year to post on a cat forum, especially when it would have a very very small community compared to free cat related forums.
            I have a friend with 5 maine coons and one bermise.

            She spends thousands of dollars a year on those cats - and I'm not even including the cleaning service she needs just to get the cat hair.

            There is most certainly a crowd out there that would actually prefer to pay to be part of an exclusive cat club.

            I dare say $10 may even be too cheap.

            It will boil down to the different benefits, and some marketing - but I think it can be done.
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          • Profile picture of the author DABK
            I drive 14 miles to go to my barber and pay him $22 for a hair cut, passing, on the way, 10 or so other places where I could get a hair cut between $5 and $10.

            There must be something like that with cat owners. There is with cars... You can get from here to there in a Dodge Caravan but many people buy more expensive cars... sometimes even when they can't afford them.

            OP... Find the right cat people for what you have in mind, find the keywords they use, sites they're already on, and go for it. There's always room for one more, if it's with a twist.

            PS Personally, I don't get why my sister-in-law spent $1,200 on her Maltese this year, not including food. But she did. If she had more money, I could make a very successful site with her the only client, just by putting a few images of dogs and sending her to Petco or some other such site via my affiliate link.

            Originally Posted by Indecision View Post

            Whilst I see where you are coming from... we are talking about cats here, what cat items would you be willing to sell on the website at a charge of $10 a month that you wouldn't be able to sell on craigslist/gumtree in half the time and for no charge. I am not trying to be harsh towards the OP but as a cat lover myself, I can not for one second think of a resaon that would make me want to pay $120 a year to post on a cat forum, especially when it would have a very very small community compared to free cat related forums.
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  • Profile picture of the author Becky Rogers
    You should at least try. If the competition is low, and the demand high, you may do well, especially if you're easily found on Google's front page. As long as you have something of value to offer people, they will come.
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  • Profile picture of the author David James
    You might be better off having a much larger free site and monetizing with advertising, CPA coupons, mailing, JVs etc. Not saying this is the necessarily the right way to go, but worth thinking about.

    Also like the idea from poster above of having different membership 'levels'.
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  • Profile picture of the author wordpressmania
    Where there is competition there is quality, is not it? Also what is the better one free or paid?

    You are right, people think paid one must have something that the free one will not be able to provide you. So, just try to give something better and surely your hard work will bring you some lovely $$$$...
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  • Profile picture of the author KickAss Marketing
    Originally Posted by coreytucker View Post

    But I just saw this free site called Catster.com and wonder if I was a fool for spending so much time creating my cat site when there is already one like it out there and it's free.

    Should this matter or what? Should I just change my membership site or can I still get plenty of members at $10 a month? Im confused. Should I be worried? Thanks
    Don't worry, everything will go the way you planned it. Just make sure you have something to offer that they don't have. Be unique and creative. Good Luck
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    • Profile picture of the author Indecision
      Originally Posted by Don Adrian View Post

      Don't worry, everything will go the way you planned it. Just make sure you have something to offer that they don't have. Be unique and creative. Good Luck
      Pretty much the worst advice ever, especially for such a risky business plan. Have a Plan B that you can implement into plan A if it all goes wrong then have a Plan C to cover that... basic business planning!
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      • Profile picture of the author RyanLester
        Originally Posted by Indecision View Post

        Pretty much the worst advice ever, especially for such a risky business plan. Have a Plan B that you can implement into plan A if it all goes wrong then have a Plan C to cover that... basic business planning!
        Please, please, please don't be offended but I don't think this is the worst advice ever.

        If I may ask:

        Why is it a Risky Business Plan?

        The OP will probably spend less than $1000 on the site, if not less. Remember, it is cheaper to fail online than offline.

        Compare this to setting up a store in a mall that sells cat goods. How easy will it be if your competitor is in the same mall? Not very easy. The internet is a different landscape altogether.

        It is all about quality of information. The OP might even set up a niche cat site (one for bermise cats for example).

        Just my $0.02
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  • Profile picture of the author coreytucker
    LOL....ok so mixed thoughts here. People spend a lot of money on pets. I must have something unique right? I mean if people are paying 10 bucks a month for a cat magazine wouldn't they pay this?

    I know I got to be unique and offer something no other site has right? I know there are free sites out there but that seems to be the case for any niche really. I am a little scared though to see how this turns out.
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  • Profile picture of the author travlinguy
    Do it anyway. But consider something a little different. Maybe cats for newbies. Everything the first time kitty owner needs to know. Now you've got a niche where people aren't already hip to everything about cats and every site on the planet catering to them. Load that sucker up with absolutely EXCELLENT content and listen to your members purrrrrrrr.... Good luck.
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  • Profile picture of the author John J M
    I would also suggest you make it a free membership site.

    The marketing potential to MANY more targeted members inside the membership and through email follow up could be enormous.
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  • Profile picture of the author johnes4th
    I think this is one of those "no harm, no foul" situations.

    You might as well try to charge $10/month and see what happens. If it doesn't work out, you can turn it into a free membership with minimal hassle and add different income streams.

    If you get a decent amount of paying members, but feel like you hit a income ceiling, add a free membership level later on.
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  • Profile picture of the author coreytucker
    Thanks guys I am going to give it a go at $10 a month and make it a unique site loaded with content/features. I think I can get this to work
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  • Profile picture of the author coreytucker
    LOL....awesome advice. Thanks man. Yea im sure this will work. I am going to create something unique here.
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  • Profile picture of the author coreytucker
    I have seen that there are cat magazine subscriptions out there. I read in a wso once that if there are a lot of paying members of a magazine subscription you can build a paid membership site in this niche. I guess I just gotta try and see what happens.
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  • Profile picture of the author celente
    I use optimize press, and find it one of the best tool out there. Even for a techno dweeb nincome-poop like me.

    Having a residual income is one of the most powerful and effective way to earn money online, whether you are in bed or screwing off down at the beach. Go for it.
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  • Profile picture of the author shane_k
    I like what one of the posters said about how you could narrow down to new cat owners.

    You could also find out what are the higher-end breed of cats, the ones that actually cost a lot of money to have, and target the owners of those kind of cats. They obviously have money to spend.

    I also like the idea that someone mentioned above about having a 2 level membership.

    The first level could be a way to get people's attention and then you have the paid level as an upsell.
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    • Profile picture of the author huskieswin
      I would say this is a bad idea.

      I tried to target the cat demographic as well. I found they were not buyers and my CTR's were very, very low.

      That was probably because of their paws. No opposable thumbs or anything.

      I am kidding. I have no idea if this would be a good or bad idea, just thought your title was humorous.
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  • Profile picture of the author therichb
    Good idea creating a community for Cats, but your readers must know what you are actually offering them & then only they will be ready to pay $9+ per month for the services you are claiming to offer them...

    Even you can include free giveaways, run great contests, polls which must attract your buyers at each point of time they see it
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  • Profile picture of the author GAVROCHE
    Originally Posted by coreytucker View Post

    Hi,

    so I spent a lot of time creating a cat membership website and plan to charge $9.99 per month. It has cat ebooks, forums, chat, profiles, blog creation etc. I plan to update it everyday etc.

    But I just saw this free site called Catster.com and wonder if I was a fool for spending so much time creating my cat site when there is already one like it out there and it's free.

    Should this matter or what? Should I just change my membership site or can I still get plenty of members at $10 a month? Im confused. Should I be worried? Thanks
    Corey, before charging people a fee, maybe is better to offer them a free 3 months membership - enough time for them to see if there is value for them or not, to get them "addicted" to your web site.
    After that, have a monthly fee, a reduced amount for 1 year membership to encourage 1 year subscriptions (for example $9 or $10 a month and $90 a year...) and a 2 years membership with 1 year free for getting them to pay for 2 years.
    Monetize your site with some affiliate links, for example about organic food, etc.
    Build a list by offering a free eBook cat related (do not post the eBook on your web site) and offer a monthly free report for people not interested to pay you a membership. You can use this list to emails about various items for sale offered by you or affiliates and make some money from non members.
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  • Profile picture of the author J50
    People are crazy about their pets and there's no end to the amount of money people will spend on them, I think it's one of the most over looked niches online.
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  • Profile picture of the author andynathan
    I have had cats for a few years now (package deal with the wife). She had 2 before we met and then we got suckered into 2 more after we got married. I am trying to think of a time that I would sign up for a cat membership solely to get info. Probably not happening. However, I would definitely be interested in a place where we could get discounted products for a monthly fee. The litter we use costs between $32-35 depending on the store. Food can get expensive as well. I am sure that I am not alone on this. Solve problems like that and you will have a devoted market.

    So a better question is what does your membership solve?
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  • Profile picture of the author coreytucker
    Hmm wow great advice here guys. I guess what I was trying to create was a "fun" place for passionate cat owners and lovers to be at. My goal was to create a tight community for this. I just wanted to create something fun and make it a special little group of say 500-1000 members. I wanted there to be a emotional connection.

    But I realize I also need to solve some problems. I will offer ebooks also on cat behavior problems, how to litter train etc. My friend wants to promote this in the offline world too. Not sure how that will turn out.

    I think after really thinking about it one thing is certain. I got to work my butt off to make this something unique and worth the $10 a month. I think if I can provide valuable content as well as make it a fun community I can hook my members. I must update the site every day and figure out a way to make it fun and unique too. I have a ton of ideas and really think I can figure this out.

    I think if I build a email list and build relationships with those on the list they will eventually join my cat membership site. LOL.....I think a lightbulb went off in my head. It's all about making friends with the members on my list and soft selling them the membership site. I will make this happen guys I promise I am 90% done with the site as far as the basics go. Wish me luck and I might even make a dirt cheap wso about it when im done...or perhaps give it away free
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  • Profile picture of the author Audrey Harvey
    I write an "ask the vet" column for a dog training membership site that charges $39 a month so there are people out there who will pay a recurring fee for something even when there are free alternatives out there.

    Lots of people have animals that get older then when they get a new one, they comment to me that they can't remember all the in's and out's of starting again with a youngster. One idea could be to set up a membership for people with brand new kittens that helps them raise a healthy well behaved kitten (training, socialization, feeding, health info etc) and then provide enough community and other benefits to keep them on afterwards.
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    • Profile picture of the author piaps
      Originally Posted by Audrey Harvey View Post

      I write an "ask the vet" column for a dog training membership site that charges $39 a month so there are people out there who will pay a recurring fee for something even when there are free alternatives out there.

      Lots of people have animals that get older then when they get a new one, they comment to me that they can't remember all the in's and out's of starting again with a youngster. One idea could be to set up a membership for people with brand new kittens that helps them raise a healthy well behaved kitten (training, socialization, feeding, health info etc) and then provide enough community and other benefits to keep them on afterwards.
      This is a great idea on what to include in your membership benefits. Most cat or dog owners consider their pets as part of the family, maybe you can add an HMO service membership for their pets. I don't think there exists an HMO for pets yet?
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  • Profile picture of the author TeamTCW
    You can charge $1/month but before that you have to promote your site, your site should look authority site in the niche..
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  • Profile picture of the author igoogle
    its a good idea
    go with this
    its a less competition niche easy to promote
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  • Profile picture of the author Cesar Sampaio
    If you can offer unique content not found anywhere else or just present the same content but in a different and better way you will differentiate yourself. You can also advertise smarter and reach people they do not.

    If there is a successful site out there it just shows there is a good market for it.

    If the content is good and presented in a beautiful way, $10 is a pittance for pet owners.
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  • Profile picture of the author bluerocker
    Sometimes people because they think a site that offers something for free is not as good as on that costs something. It's all about perceived value.
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  • Profile picture of the author michaelplies
    great idea. one way you can advertise it it's on youtube, with almost every cute cat video going viral and getting at least 100k views, you can drive huge traffic from there
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  • Profile picture of the author Lyfe Lyte
    some people will say..no don't do it..some people will say make it free....there are a lot of opinions online....the truth is you can make money in just about any area..

    You can join the WF for free....but there are also paid forums about IM that charge $99 a month or more....

    I would suggest you create a good funnel....offer to give away a free ebook about cats...gather emails..then funnel them into your membership site...it's an awesome model that many people use...

    I hope to see your site up and running with a membership...I see too many people only warrior forum and elsewhere starting something....then you look 3 months later and the domain expired...but they were so eager when they first started...

    You can make money from this...and a good amount...dont' let anyone else tell you differently..
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    • Profile picture of the author ArnieAbrams
      Just some quick thoughts: take them for what they're worth.

      1) Do a 'first 30 days free' level and then the payment kicks in with Paypal or similar subscription format.

      2) Charge an odd amount like $9.79 or $9.95. There'a a lot of literature on that, I won't quote it here. Don't go over $10.

      3) Catster will allow ads on the site. Check into the cost and if it's not too bad, use their own traffic to your advantage.

      Good luck to you.
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  • Profile picture of the author Randall Magwood
    If you were to promote your paid cat membership site, i'm willing to bet that you will STILL make alot of money from it - assuming that you market it correctly.
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