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Red Background Causes Bidders to be More Aggressive

by Marvin Johnston
6 replies
Some research has shown that bidders tend to be more aggressive in their bidding when the background is red. But it works better with bids that are bin.

When eBay bidders see red, bids rise - Life Inc.

Marvin

OOPS, I just noticed this same study was referenced a couple of weeks ago. Should have used search first before posting .
#aggressive #background #bidders #red
  • Profile picture of the author JonVinci
    Totally agree with this. When making a website, you should focus your colors based on the demographic you are trying to attract. You should definitely look into it for your next project.

    Btw, weren't you curious as to why you see so much red on this site?

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    • Profile picture of the author Caleb Spilchen
      Originally Posted by JonVinci View Post

      Totally agree with this. When making a website, you should focus your colors based on the demographic you are trying to attract. You should definitely look into it for your next project.

      Btw, weren't you curious as to why you see so much red on this site?

      Just for split testing purposes... has anyone ever tried to sell a WSO with a pink button? I seriously wonder if it would convert better from the "WTH" ratio, then any of the other buttons!

      Caleb
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      Canadian Expat Living in Medellin, Colombia

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  • Profile picture of the author Adie
    Any attractive color would actually steal people's attention, not only in auction sites. But sometimes, if it is designed poorly, it might not work as well...
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    • Profile picture of the author Marvin Johnston
      Originally Posted by Adie View Post

      Any attractive color would actually steal people's attention, not only in auction sites. But sometimes, if it is designed poorly, it might not work as well...
      Well, the idea behind the study was not stealing attention per se, but rather making them more aggressive ... they already had the attention.

      Marvin
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  • Profile picture of the author easternodyssey
    Hahaha i think red does kind of get people making those kind of actions. However, i tend to find most marketing sites always have a blue background.
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    Eastern Odyssey | The Definitive Guide to Asia
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  • Profile picture of the author contentwriting360
    Banned
    Thanks for sharing this information, Marvin. I read an e-book about a research made on different colors when it comes to business or people's moods. It shows that red steers the reader to be more aggressive.
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