Now, my list is in no way huge, but it is at a size were I am making good money off of it.
Problem is I am missing a ton of subscribers due to the double optin process. I know that using Aweber and requiring the double optin increases deliverablity.
But does the increased delivery rate out way the lost subscribers?
Some quick math... (all numbers are made up for easy math)
10,000 people optin lets go for a high 70% confirm.
That equates to 3,000 lost subscribers.
Now with a single optin you get all 10,000 names and emails but lose dileverability.
Now instead of getting 95% delivered you are at 79%
lets do some math
Double optin at 95% = 6,650 email delivered
Single optin at 79% = 7,900 emails delivered
Assuming a service that will allow single optins will get you at least a 71% delivery rate, in this example, single optin wins.
What are your thoughts.
Again, all numbers are made up and used for easy math.