Purposely Clicking on Political Ads - Legal?

23 replies
I know that google considers it against their TOS to purposely click on the ads of a competitor. But what about the average American clicking on political ads? Would there be anything illegal about organizing people to purposely click on ads that would use up the budget of the opposing candidate?

I would assume something like those ads at the top of Google for Mitt or Barack cost the campaigns like $5 per click. It wouldn't take all that much organization to cost the campaigns a hefty sum on a daily basis.

For the average consumer, do they not have a right click just as much as the search engine has a right to display the ad?
#ads #clicking #legal #political #purposely
  • Profile picture of the author Randall Magwood
    Originally Posted by dvduval View Post

    Would there be anything illegal about organizing people to purposely click on ads that would use up the budget of the opposing candidate?
    I gotta admit, this is a funny idea. It would be deceiving, but that's the only concern i have about PPC advertising.
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  • Profile picture of the author dvduval
    I mean doesn't Google's entire business model depend on the ads being worthwhile to the advertisers. I would be some motivated people from both parties would love to "go crazy" clicking on ads on Google to take down the candidate they don't like.

    For the user, I would think the worse case scenario is Google stops showing them ads (win for the user), or stops letting them use Google (loss of traffic for google).

    If a site has the right to display ads, does not the consumer have the right to click on them as often as they wish and even with purposeful intent?

    After all it is the website owner who has the responsibility to maintain quality for their users whether that be publishers, advertisers, or users.
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  • Profile picture of the author dvduval
    I remember in the news recently there was a question about Mitt Romney buying twitter followers. How do we know Mitt or other candidates are not also buying ad clickers?

    What would be really funny is if people actually put up sites:
    "Donate $5 and I will click 100 times on the ads of your choice from multiple computers."
    I could imagine some Fiverr gigs would do very well!
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  • Profile picture of the author WraithSarko
    not a bad idea, disgusted with politics in general
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    • Profile picture of the author dvduval
      Originally Posted by WraithSarko View Post

      not a bad idea, disgusted with politics in general
      I think there are MILLIONS who are disgusted. Imagine if they found out they could actually do something that made a difference.
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  • Profile picture of the author TSLP
    I don't think it's worth my time to click on the ads of the political opponents. Besides the landing pages must be simply horrible.
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  • Profile picture of the author travlinguy
    I thought of this a long time ago. I'm sure people do it. There was a time I would have clicked like hell for my team but not any more. Neither team represents me any more.

    I'd guess that the long arm of Google might have some way to block an IP that continued to click away at one ad or another. The question is, would they want to? These ads are bringing in millions for them.
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  • Profile picture of the author activetrader
    Why would someone waste their time clicking on ads all day? I don't get it. Someone needs to get a life. Don't worry, no ones sitting in front of their computer all day clicking on ads.

    Also, Google detects clicks coming from the same computer and doesn't count them. Also, they don't just devalue clicks coming from the same computer; they also devalue clicks that come from bots and other clicks that do not follow consumer patters and are obviously fraudulent, such as a competitor repeatedly clicking from a proxy server.


    Originally Posted by dvduval View Post

    I know that google considers it against their TOS to purposely click on the ads of a competitor. But what about the average American clicking on political ads? Would there be anything illegal about organizing people to purposely click on ads that would use up the budget of the opposing candidate?

    I would assume something like those ads at the top of Google for Mitt or Barack cost the campaigns like $5 per click. It wouldn't take all that much organization to cost the campaigns a hefty sum on a daily basis.

    For the average consumer, do they not have a right click just as much as the search engine has a right to display the ad?
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    • Profile picture of the author dvduval
      Originally Posted by activetrader View Post

      Why would someone waste their time clicking on ads all day?
      Because they are unemployed and disgruntled?


      Originally Posted by activetrader View Post

      Also, Google detects clicks coming from the same computer and doesn't count them. Also, they don't just devalue clicks coming from the same computer; they also devalue clicks that come from bots and other clicks that do not follow consumer patters and are obviously fraudulent, such as a competitor repeatedly clicking from a proxy server.
      A populist movement would be quite different than bot detection.
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    • Profile picture of the author TSLP
      Originally Posted by activetrader View Post

      Why would someone waste their time clicking on ads all day?
      It has to do with economics. There are actual paid armies of clickers in low-income parts of the world, that actually do spend all day clicking particular ads that they have been instructed to click.
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  • Profile picture of the author Lloyd Buchinski
    It is a deliberate attempt to harm, rather than to find out about the ad's information page. That would stop me from doing something like that.

    It's one of those shades of grey that is best to avoid imo. Things start to slip downhill easily enough without me helping them along.

    Also if it is part of a political campaign it would have to involve thousands of people learning how to mess with adsense. It might be general knowledge around here, but not with the general public. From there a lot more can go downhill.
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    • Profile picture of the author dvduval
      Originally Posted by Lloyd Buchinski View Post

      It is a deliberate attempt to harm, rather than to find out about the ad's information page.
      It is probably not illegal or easy to establish intent. For example, someone could be "watching for changes" to the website. There is no contract between google and the user, except that google has the right to refuse service.

      An individual clicking on a link to visit legal content is within their rights, even if done repeatedly. Google also does not clearly make an explicit statement that repeatedly clicking on ads is wrong or unacceptable behavior.

      Google has link above the ads that says "Why these ads?". There is nothing there saying that clicking on them repeatedly is against their policy, nor do they talk about cost to the advertiser. Because the cost to the advertiser is not known. In some cases, Google provides ads for charities, but does not clearly differentiate them from paying ads.

      There is risk every advertiser takes when placing ads, and there must be a certain responsibility placed on the advertiser and the provider. Advertiser's will use systems that benefit them most, and if Google cannot provide a system that is valuable, then people will use other mediums and methods.

      It could also be said that fast forwarding through a commercial causes harm to the advertiser, or use of ad blockers causes harm to the advertiser. In both cases there is an intent. If a consumer believes repeatedly clicking on ads might result in less ads being shown to them, that would be a motivation in this case.

      But does a consumer not have a right to respond to advertising by clicking on it whenever they wish? Or is it a one-way street in which the ad provider can force the consumer to see ads, yet the consumer is forced into a behavior desired by the advertiser?

      What if the consumer loves google and is trying to help them by clicking on ads more often? Is that acceptable behavior?
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  • There's this guy named "Karma" (son of Universe) you might have heard of him. Karma's job is to return an equal amount of negative blows to anyone who purposely does something negative to another. Clicking on a components ad in order to use up their budget might seem like a brilliant mischievous plan at the time, but just be aware that when you run your own ad campaign for a product or service, or try to grow your business in some other way, Karma will be watching you!(O)(O). This guilt trip has been brought to you by....
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    • Would there be anything illegal about organizing people to purposely click on ads that would use up the budget of the opposing candidate?

      Using a computer to commit click fraud is a felony in California.

      Since we kinda have a rule in the WF against discussing ways to implement illegal activity, a mod is probably going to remove this thread.

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      • Profile picture of the author dvduval
        Originally Posted by fluffythewondercat View Post


        Using a computer to commit click fraud is a felony in California.

        --
        I read a little from the Wikipedia article on the subject, and it seems that when there is no financial gain, it is much more difficult bring suit against someone.

        Just to give an example, someone sitting at home who is unemployed may feel they want to "settle the score" with a politician or a company they worked for and they go about clicking on ads. They are gaining nothing from the activity.

        In the case of Penal Code 502 in California there seem to be arrests related to depleting a competitors budget, but nothing related to political activity or personal vendettas where no financial gain is involved.

        In the case of generic google search, there is no information readily available to let a consumer know that repetitive clicks would cause harm. Did the advertisers pay for placement only? Or does the consumer even know what Pay Per Click means?

        It is pretty clear if you are an advertiser on google. You have agreed to terms of service, but if you are not involved with specific ad campaigns, there is no way to know if you what arrangement the advertiser has with google, and therefore no way to show a consumer had clear knowledge they were causing harm.

        If google doesn't state this, how is a consumer to know?
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        • Profile picture of the author 1byte
          Originally Posted by dvduval View Post

          I read a little from the Wikipedia article on the subject, and it seems that when there is no financial gain, it is much more difficult bring suit against someone.
          Maybe there's "no financial gain" for the clicker, but it is still click fraud because you are trying to harm the advertiser.

          How would you like it if you were running for public office (say a city councilman or county supervisor) and you ran some local ads through Google, only to have your opponent drain your advertising budget by clicking your links? I bet you (and I'm talking about all of us in general) would have a different perspective on it then!

          And why the heck are we even discussing this here anyway? It's illegal and unethical. Go to some blackhat forum or other unseemly place if you want to engage in this sort of activity.

          Originally Posted by dvduval View Post

          In the case of generic google search, there is no information readily available to let a consumer know that repetitive clicks would cause harm.In the case of generic google search, there is no information readily available to let a consumer know that repetitive clicks would cause harm.
          I doubt if the average web surfer would just keep on clicking the same link over and over. Who does that, unless it's someone with a motive other than just getting information? Besides, I'm pretty sure Google and other SE's have ways to filter and discount repeated clicks coming from the same computer/IP.
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  • Profile picture of the author TeamTCW
    Politic should also take help of Internet so this is not bad thing, about click fraud, if the ad is clicked once by one IP address then how would it be click fraud?
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  • Profile picture of the author Perrymma
    People keep trying to get around google and there TOS and it just makes me giggle. Do you guys really think google, The number 1 internet buissness in the world has not already thought of everything you guys have?
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    • Profile picture of the author J Bold
      Originally Posted by Perrymma View Post

      People keep trying to get around google and there TOS and it just makes me giggle. Do you guys really think google, The number 1 internet buissness in the world has not already thought of everything you guys have?
      Well considering they're not omniscient, no, I don't think they have.

      But, this idea definitely isn't something novel that they wouldn't have thought of already, sure.

      My first reaction to this idea is that it's fraud but perhaps I'm wrong...
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      • Profile picture of the author 1byte
        Originally Posted by J Bold View Post

        My first reaction to this idea is that it's fraud but perhaps I'm wrong...
        If you are clicking (as the OP said) "to purposely click on ads that would use up the budget of the opposing candidate", then yes, I would definitely say it's fraud. What else could it be?
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  • Profile picture of the author Rob Howard
    I thought this was the forum where "we talk about making money" - or is it a place to discuss using click fraud to financially damage a political entity?
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    • Profile picture of the author dvduval
      Originally Posted by Rob Howard View Post

      I thought this was the forum where "we talk about making money" - or is it a place to discuss using click fraud to financially damage a political entity?
      And I am talking about threats to the PPC business model used by Google which could harm someone's ability to make money or popularize their political campaign.

      Another ethical dilemma...

      What if more consumers were made aware that advertisers are charged based on whether or not they click on the ads?

      Then say they are presented with a choice between two different links pointing to the same company or candidate, one organic and one PPC.

      Is there anything wrong with consumers developing a "desire" to charge the advertiser or campaign for their right to display the ad to them by choosing to click the ad?

      I think there are some questions here about the viability of the Google PPC model that Google would very much like to make sure are not discussed. They don't want consumers to know there is a charge per click, because they display know information about this to the consumer on the SERP pages or the "Why these Ads?" pages.

      Is there anything malicious about spreading the work that it costs money when a consumer clicks on an ad? I personally think consumers should be more educated about the details, and should not be kept in the dark about it. Then consumers can make more educated choices about how they want to respond to advertising, including the possibility they might avoid clicking on ads too.
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  • Profile picture of the author blazingskull
    I am assuming that you do know that Google sometimes refunds the money to the advertiser if its algorithms identofy such foul play.

    So if a group of IP addresses click the ads from the same adveriser it will basically no get charged.
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