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Understanding Clickbank Gravity

by aniketk
7 replies
How many sales must be occurring for a clickbank gravity of 4-5?

I thought quit smoking niche is evergreen niche & some products must be having high gravity. In Clickbank Marketplace - Health & Fitness --> Addiction, shows highest qravity for quit smoking product as 8.81, 4.95

What do you think a product must be having sales for clickbank products between 4-5? (Any experienced clickbank vendor here?)
#clickbank #gravity #understanding
  • Profile picture of the author Adie
    Originally Posted by aniketk View Post

    How many sales must be occurring for a clickbank gravity of 4-5?

    I thought quit smoking niche is evergreen niche & some products must be having high gravity. In Clickbank Marketplace - Health & Fitness --> Addiction, shows highest qravity for quit smoking product as 8.81, 4.95

    What do you think a product must be having sales for clickbank products between 4-5? (Any experienced clickbank vendor here?)
    I think Clickbank does not reveal the exact number of sales.. here is a good read about gravity:
    What is ClickBank Gravity?
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by aniketk View Post

    How many sales must be occurring for a clickbank gravity of 4-5?
    There's no correlation between gravity and sales.

    A product with a gravity of about 4.0 might have sold 4 copies within the last week (or 8 copies over the last 8 weeks), without anyone promoting it at all (just affiliates each buying one copy through their own affiliate links). Or in that time it might have sold 15,000 copies, with each of 4 active, successful affiliates selling 2,500 copies and the vendor selling another 5,000 copies on his own.

    This information isn't available and there isn't a way of knowing from the gravity figure. That just isn't what gravity measures.

    One thing I can tell you for sure: there are many products with gravities around 4/5 selling in huge numbers, and there are many products with three-figure gravities barely being promoted at all, let alone selling, and some of those - especially in the MMO and IM "niches" - have truly dreadful conversion-rates.

    This thread may interest you: http://www.warriorforum.com/main-int...ml#post2495251
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    • Profile picture of the author aniketk
      Originally Posted by Alexa Smith View Post

      A product with a gravity of about 4.0 might have sold 4 copies within the last week (or 8 copies over the last 8 weeks), without anyone promoting it at all (just affiliates each buying one copy through their own affiliate links). Or in that time it might have sold 15,000 copies, with each of 4 active, successful affiliates selling 2,500 copies and the vendor selling another 5,000 copies on his own.
      Thx. I would go through your link. But,
      does that mean gravity refers to amount of affiliates/promotion and not sales?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by aniketk View Post

        Thx. I would go through your link. But,
        does that mean gravity refers to amount of affiliates/promotion and not sales?
        It has nothing to do with the number of sales.

        It may have nothing to do with the extent of promotion (some high gravity products are not being promoted at all, or not being promoted much). Don't assume that high gravity products are necessarily being promoted by large numbers of affiliates (that especially doesn't follow in any niches connected with IM and/or MMO, though outside of those areas it does tend to be true, and in markets unrelated to those areas gravity is generally indicative of competition).

        It's connected to the number of affiliates who have each either sold or bought one (or more) copies during an 8-week period.

        An affiliate buying one copy and an affiliate selling 10,000 copies both add exactly the same "1 point" to the product's gravity score.

        The post I linked to above really does explain it fairly comprehensively.
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        • Profile picture of the author keyon
          Originally Posted by Alexa Smith View Post

          It has nothing to do with the number of sales...An affiliate buying one copy and an affiliate selling 10,000 copies both add exactly the same "1 point" to the product's gravity score.
          So, this pretty much means the "gravity" score is a useless piece of information that doesn't really do anything but continue to confuse people about how to use ClickBank? Nice job, CB.
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by keyon View Post

            So, this pretty much means the "gravity" score is a useless piece of information that doesn't really do anything but continue to confuse people about how to use ClickBank?
            To be fair, ClickBank does actually explain fairly openly what it measures and how it works, and does actually warn affiliates that high gravity products may be harder to sell. It's just that most people don't quite "think it through" and many approach it having been told so many times that it has something to do with sales numbers that it's really difficult for them ever to accept that it just doesn't.

            I don't think it's really useful information for most people, most of the time, though ... so I agree with you, really.

            (I do find "high gravity figures" a slightly useful "big red warning flag", myself, I admit, though I wouldn't necessarily let even a three-figure gravity put me off altogether if I were already in the niche and had a big list and thought I had a non-competitive way to promote a product I already knew to be very high quality. I'd definitely avoid high gravity products, overall, if I were dependent on competitive SEO/Google traffic, though (which, thankfully, I'm not!). :p
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            • Profile picture of the author keyon
              Originally Posted by Alexa Smith View Post

              I'd definitely avoid high gravity products, overall, if I were dependent on competitive SEO/Google traffic, though (which, thankfully, I'm not!). :p
              I guess the gravity score could be helpful then, purely as a rough measure of how much competition is out there for a particular product (which as you mentioned, is relevant to anyone using SEO to drive traffic).

              Thanks for the clarification!
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