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How do you calculate your dollar earning per subscriber?

by Big Al
5 replies
I have an idea what it is but I don't accurately check.

It's a bad thing 'cos then I don't know if the money I'm making covers the (time and) money I'm spending on putting people on my list.

What do you do to calculate your dollar per visitor. And what do you do to work it out for different list segments (eg. buyers vs. non-buyers).

Thanks,

Alan
#calculate #dollar #earning #subscriber
  • Profile picture of the author mrsray
    sent you a pm that I think will help you, let me know what you think and if it helped
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  • Profile picture of the author Khemba
    Hi - This is how I work it out:
    Included in the equation is the amount of visitors to your site, and the amount of sales

    For example 100 visitors (traffic) 10 of them click on your site and buy your product (10% conversion) for $15 This gives your total sales of $150

    Your earnings per visitor then is $1.50 - i.e. $150 (sales) divided by 100 visitors

    Hope this helps

    Regards
    Khemba
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  • Profile picture of the author Big Al
    Hey Khemba,

    Thanks.

    Thing is that only calculates earnings per click on a single occasion.

    A subscriber might open multiple emails, click on multiple links and read several different sales pages before finally choosing to buy a product.

    Then if you are emailing multiple lists I'm guessing you'd have to use different tracking IDs for each list to work out which lists were the best customers.

    Maybe it's a case of creating a spreadsheet and making a note of the numbers on the list, the number of clicks and the number of sales over a period of a month... then averaging it out?

    Not sure?
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    • Profile picture of the author JohnMcCabe
      Al, it's the same basic calculation. If you are analyzing multiple lists, you do exactly as you said - calculate each list and then take an average.

      If you want to look at subsets of your subscriber base, it's the same calculation with the other subsets excluded.

      And you're right in saying that you need a way to identify any subset you wish to analyze so you can 'cut them out of the herd'. You can fine-tune things as much as you are willing to create ways to identify subsets of subsets (for example, buyers who came to you from a certain traffic source).
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  • Profile picture of the author Big Al
    Thanks John.

    Khemba... you were right, my bad

    It's one of those things I've been thinking about doing properly -- I'm one of those folk who knows the value of testing but rarely actually does it. Time to get my finger out.
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