Online shopping has been around for quite some time now and you can hardly bring much innovation to how it's done. On the other hand, there is always room for improvement and optimization of the supply chain and the customer experience. The question is - can you possibly get a competitive advantage over already established online shops and brands just by creating a simpler
process, a faster supply chain, and a better customer experience for your own online socks shop?
Our first aim was to simplify and cost-optimize the logistics process. Hence, we ended up with not only a very reliable delivery stream, but also lower distribution costs. This is essential when dealing with a lot of customers and transactions. The second process we are betting on is our website design, which is optimized to reduce purchasing time and effort required. Buying socks is not something people want to spend too much time on. On the other hand, they would like to have the possibility for direct comparison. Thus, we have developed a tool that enables our customers to review and buy from the shop's product portfolio in a single confined space without having to browse lots of pages to find what they actually want. Sock characteristics (currently only colour) can be dragged and dropped over the product images, which displays the item of interest.
In such an established and competitive marketplace where it is hardly any possibility for disruption. Do you reckon that little advantages, such as the ones mentioned above, will make a difference and help our online shop find its place under the sun and among established competitors?