Huge Marketing Opportunity That Has Hardly Been Tapped

As many of you already know, the internet marketing seems like an industry which is dominated by men who tend to promote things for men, which of course are most likely to be bought by men. Due to this, some are finding that this leaves a huge online marketing gap to be filled: women

More and more, I'm starting to find the immense potential in this demographic as studies show that women have the "purchasing power" in today's online landscape. While tougher for a male IM'er than a female IM'er to break, this doesn't mean that it should be ignored. The female marketers out there obviously have an advantage since they understand the wants and needs of the female demographic better, but even dudes can understand if they perhaps try to gain a a different perspective from asking say: girlfriends, wifes, sisters, mothers, etc. Nothing wrong with thinking outside the box.

Recently I came across this video which reveals a great deal about this potential demographic. It took place at the NYC Affiliate Summit and while it is a couple years old, it does bring about some very insightful info I believe other Warriors can still learn from. Enjoy:

Strategies for Marketing to Women - YouTube!