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Why Most WSO Creater, Don't Give Importance to creativity of WSO?

by BiznizRocks
24 replies
I have a question raised in my mind that most of WSO creators, don't take importance of the creative side of their product or don't make the product beautifully, that can attract. However, it get sales because of contents inside, and promotions.

Most of the WSO owner use words, and make a piece of product using a very newbie like MS Word Document, don't even try to look to create a well organized attractive template, they have some graphics inside but didn't use them creatively Why. But there are some who are very clever to use the graphics to convey their message perfectly.

I'm sure there are lots of WSO owners who take the creative step of their product very seriously.


But my Question is to all, includes WSO owners as well, Why you don't take importance to creative side of your product (might be a report, book, etc), Don't you have creative, or you don't have time to create an attractive looking WSO Product?
#creater #creativity #importance #wso
  • Profile picture of the author Izerman
    In my opinion, the only thing that really matters is the quality of the actual content.
    I'd be perfectly pleased with reading a simple .txt file full of inovative and high quality tips and tricks.
    I can understand that people are dissapointed with the "poor" graphics, but I personally would feel much more cheated if I bought a beautiful WSO full of rehased crappy, wouldn't you?

    To answer your last question(s); It is most likely that the people in question don't know how to create estheticly pleasing WSO's. Which would require them to purchase such a service and would most likely lead to higer sales prices.

    I hope this is to some sort of help.
    /Izerman
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  • Profile picture of the author BiznizRocks
    Yeah! I'm pretty sure that they don't want to invest for creative graphics, and composition of their valuable WSO
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    • Profile picture of the author mosthost
      Originally Posted by BiznizRocks View Post

      Yeah! I'm pretty sure that they don't want to invest for creative graphics, and composition of their valuable WSO
      That's likely it. Same goes for company websites, etc. The money to reinvest comes out of the eventual profits so some won't do it. That said, all the major internet constantly reinvent their offerings. If they didn't they would lose out to competitors immediately.
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  • Profile picture of the author Resale Rights Ninja
    That is starting to change. Many of the sales pages are now all graphics and look wicked.
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    • Profile picture of the author BiznizRocks
      Originally Posted by Resale Rights Ninja View Post

      That is starting to change. Many of the sales pages are now all graphics and look wicked.
      Quality Content + Artistic Graphics = Double -> Triple -> Quadruple Sales...!!!
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      • Profile picture of the author Izerman
        Originally Posted by BiznizRocks View Post

        Quality Content + Artistic Graphics = More Sales!
        That's a no brainer, and that's why I've never seen any of the "big dogs" selling a product that isn't estheticly pleasing as well as full of quality information.
        The WSO's that lack graphics are most of the time (not always) sold by less known people that can't afford to outsource.

        /Izerman
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    • Profile picture of the author success with anthony
      Originally Posted by Resale Rights Ninja View Post

      That is starting to change. Many of the sales pages are now all graphics and look wicked.
      YEA!

      However the OP was talking about the actual product creation part, mainly PDF guides done using open office with nothing fancy and plain and boring inside!

      Id say its because the sale copy and graphic is a paid service done by someone else where as the product is done by them, hence they lack the design element to make it look good.

      Plus copy is written on the merit of NLP where as most product creators don't take that into account as the actual product is not designed to sell just the sales copy is.

      However if its good content and easily readable then it a 4 out of 5 for me.
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  • Profile picture of the author BiznizRocks
    Don't you see that Facebook, twitter, etc are keep making their site appearance attractive and are making it more visual day by day in which anti-spammer side coding is also involved.

    So, now I think it time to look the creative side of your product too. It's definitely an extra opportunity of sales.
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  • Profile picture of the author Brandon Bell
    The answer to this question is simple:

    Most WSO creators aren't graphic designers and don't feel like hiring one.

    It's unfortunate really because great graphics can take quality content to the next level.
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    • Profile picture of the author BiznizRocks
      Originally Posted by Brandon Bell View Post

      The answer to this question is simple:

      Most WSO creators aren't graphic designers and don't feel like hiring one.

      It's unfortunate really because great graphics can take quality content to the next level.
      Yeah, this is what I want to say...
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  • Profile picture of the author lilc800
    Content is what Really matters, But I mean maybe it will help them more if they threw in More Visual things to give the reader a Better understanding? Most of us don't really like to read or don't learn too well that way and would rather have more Visual things.

    This is why I personally like Products made of Videos you can see what they are doing and just copy it exactly but Like I said if it was a crappy ebook but it have great info and I made money from it, I wouldn't really care.
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  • Profile picture of the author travlinguy
    I agree that sales are better with a nice presentation. But there is a limit. I have a pretty fast connection and still have time to shave and brush my teeth waiting for some of those really fancy WSOs to load.

    If you're talking about putting a lot of graphics and frills in the actual product, I think that would be a waste of time that won't do you any good. If you need images to illustrate your points, fine. Put 'em in there. If you want a few pics to dress up your guide, fine. But a whole lot more than what you need to teach the concept is a waste in my opinion.
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    • Profile picture of the author BiznizRocks
      Originally Posted by travlinguy View Post

      I agree that sales are better with a nice presentation. But there is a limit. I have a pretty fast connection and still have time to shave and brush my teeth waiting for some of those really fancy WSOs to load.

      If you're talking about putting a lot of graphics and frills in the actual product, I think that would be a waste of time that won't do you any good. If you need images to illustrate your points, fine. Put 'em in there. If you want a few pics to dress up your guide, fine. But a whole lot more than what you need to teach the concept is a waste in my opinion.
      I know that most people who write valuable contents their own, they often have very limited time or they don't want to invest for creative work.

      However, there are lots of free professional document templates resources available and you can use them to create your sales report, etc.

      Check below link where you can find free professional looking templates for your Sales Report:

      Free Professional Microsoft Word Templates

      But one question that how many of you are really familiar to use MS Word Templates?
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    • Profile picture of the author Bruce NewMedia
      Originally Posted by travlinguy View Post

      If you're talking about putting a lot of graphics and frills in the actual product, I think that would be a waste of time that won't do you any good. ....
      My sentiments exactly. No one sees the product contents until purchase. As long as its presentable, more bells and whistles will have no effect on sales. And if buyers are unhappy with it, pretty designs won't save you from a refund either.
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  • Profile picture of the author KickAss Marketing
    For my opinion graphics is some how important but it doesn't have to be that ensemble as long as it looks professional and the content is valuable to others or to your target market, it will definitely go a long way.
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  • Profile picture of the author Rob Howard
    Why?

    As stated above - in the sales letter, yes. (But even then, there is evidence that suggests plain text copy converts better than graphical masterpieces.)

    This isn't an ART form, it's business. And the content is all that matters.

    Graphics can either enhance or distract. Most of the time, it's actually distracting, because most people don't know how to use it.

    And frankly, a lot of graphic designers (almost all of the ones I have worked with) are clueless about converting prospects into buyers and are more concerned with how pretty it is. (Which makes sense, that's their job)

    As long as graphics enhance, then go ahead.

    But honestly, inside the product is mostly a waste. Easy readability, quality writing that keeps people interested, and good, helpful content is far far FAR more important than being pretty.

    Rob
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  • Profile picture of the author BrianMcLeod
    I hope marketers continue to preach the "ugly is fine" mantra.

    It makes their lunch that much tastier for me.

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    • Profile picture of the author Walter Parrish
      I think Rob covered most of this.

      Anyway, you're going to have two types of people some more visual others more into the text. Since most are into IM here, they are going to be writers and readers, so the visuals probably don't matter. For me seeing to much visual stuff and a lack of the seller actually telling me what the product does is a turn off.

      I don't care about product visuals I just want to know if it fulfills my need.
      I don't care about what people say that you hand selected.
      I don't care about you showing me what you and your affiliates together made at clickbank..
      I don't care about keyword theory's lol "Make Money online" keywords are not the same as "Bushman Can Make Money Online".

      I also agree that most using graphics or visuals don't know what the hell their doing on here lol. I'm not an expert at the psychology, but often I'm sitting there wondering what the hell are they doing with these colors.
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  • Profile picture of the author BiznizRocks
    But suppose you have roughly done your contents on papers, and plot these contents as it is on Notepad/Word/OpenOffice, etc.

    Forget to use style like which text to make:
    * Bold
    * Italic
    * Big-size some words to to show the importance.

    and, may also, forget to put 1-2 sentence big-sized on a specific position of the report to tell them what they'll learn in next five pages.

    Suppose your product is under 200 pages. And, all these things can help reader to take a quick look of your complete product, this can definitely more attract them to your read contents completely.
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    • Profile picture of the author Jill Carpenter
      Originally Posted by BiznizRocks View Post

      Don't you have creative, or you don't have time to create an attractive looking WSO Product?
      Beauty is in the eye of the beholder.

      An attractive product to me is one that is going to solve my problem.

      I find it by looking up the words to my problem, not by scouring for hours for a graphic.

      Perhaps the exception to this is if I'm looking for someone who has graphic abilities. :p

      Otherwise, I hate to say it but graphics will come second.
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  • Profile picture of the author kaymehelp
    it dosnt matter for me if its beautifull or not
    whats important is the content
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    • Profile picture of the author Des Lau
      I'll chime in here. (humble designer passing through)

      Whilst there is no solid proof of conversion with numbers doing simultaneous WSOs of each at the same time, one just needs to use common sense that if something is presented well, contains structured content to convey the product clearer, and communicates what they are trying to sell in a no BS manner, then the product will sell - plain text or graphics, or combination of both.

      As soon as it begins to look like marketing speed dating with a tuxedo (I just made that up) I think prospects already begin to form an opinion 'they spent more time on the prettyness of their sales letter than the actual product' type thought.

      IMO it's all about getting a balance at the end of the day and keeping it simple. I think if you were to recreate a text style WSO and jazzed it up slightly with some graphic design know how, it could probably present abit better and bring a sense of professionalism into it...not to mention convert a few fence sitters over.

      ..Just jumping at the defense of pixel pushers like myself that don't always unleash creativity at my own will, but take the time to understand the medium and the product well
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  • Profile picture of the author sbucciarel
    Banned
    I want content that does what the sales letter says it does. If it does that, I'm good. I don't want graphics for the sake of graphics. If the graphics are useful and enhance the content, fine. If they're just thrown in to add glitz, I'd rather they weren't there.
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  • Profile picture of the author Randall Magwood
    The only thing i look for in a WSO is the info. I could care less if they had images of supermodels on every page. If the info isn't good, i'm not happy.
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