It's in my area of expertise, and I provide a related service.
I don't have a list yet. Once I've finished the ebook I'll look into ways of getting the word out.
People who download the book will also get a series of emails from me.
I'm confident people will find the book really useful.
I don't know whether to sell the ebook or give it to people for free - either way I'm looking to get the word out about me, and get more clients.
If I sell it, I guess it'll take longer to build a list, but the list will be of people who dipped into their pockets. And I'll have some income from the book.
But I prefer not to put too much money into promoting it until I have a good sense of where to put the money, to be sure of getting the return.
If I give it away for free I guess I'll build a bigger list easier.
Any words of wisdom on what might be the better route - sell or give away?