Hey Guys vs Hey {Name} - Split Test Results
I split the emails 50/50 and sent the exact same title and exact same message to both lists however for one message I opened with Hey Guys, and for the other I opened with Hey {Name} (the personalized name feature in aweber).
Maybe this is common knowledge to most list marketers but I'm fairly new to the game and found it very interesting.
The opens and clicks for the 'Hey Guys' email were almost exactly twice that of the Hey Name email.
Hey Guys - 40 opens, 25 clicks
Hey Name - 21 opens, 12 clicks
Just thought it was interesting!
"Action is the real measure of intelligence." - Napoleon Hill
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~ Zig Ziglar
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~ Zig Ziglar
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