I believe the guy who started it has had it up for a little over a year. He has about 140,000 facebook followers and has had his site thrown around all different types of sites, in all different types of forums, catering to people with tons of different interests, hobbies, etc.
He promotes affiliate products through amazon as well as other sites. The main thing is that the products really jump out at you. No review needed. This is an impulse buy site which you could spend hours on just browsing. The name is short, easy to remember, and catchy. Instead of targeting a SPECIFIC niche, he chose to target something where people buy on impulse based on sheer coolness/humor.
What do you guys think of this site? Looking for thoughts.