Using Linked to Get More than $5,000 in Sales in 2 Weeks
Recently I launched a course on building an app business based on my success being an app entrepreneur for the last 3 years.
Before I launched the course, I wanted to make sure that this course really had sufficient demand in the market and that all the effort I was putting in developing the course was not going to go waste.
My Linkedin Strategy
So I decided to run a quick test to verify my assumptions about the demand for the course.
1. I decided to first keep the course free and share the information about the course on Linkedin. I already had a couple of potential types of users in mind for this course. I assumed that app developers, entrepreneurs and internet marketers would like this course. So I joined many groups for these people and started sharing information about my free course.
2. I knew that for the course to get a good amount of visibility, it had to be on the top of the active discussions page and when a weekly/daily digest is sent out by linked in, the course discussing needed to be listed under the "Still Active Discussions" section of the Linkedin digest emails.
3. So my plan was simple:
- create a dummy user on linkedin and buy contacts for the user on fiverr.com. Once you have a good number of contacts for your dummy user, you can easily get in to a majority groups without having to get approved.
- Go to the discussion page of your course and add comments as the dummy user.
- Reply to the comments of the dummy user
4. I could do this as often as I wanted, but it was important that I added comments on Sunday, Tuesday, Thursday nights because I noted that a lot of groups sent their digests on Monday, Wednesday and Friday mornings.
So based on this test here were the findings:
App developers didn't care about this course. They seemed to live in their happy world where they continued developing apps hoping that they will become rich without any marketing involved.
Entrepreneurs were super interested and so were internet marketers.
Among the free signups about 50% were entrepreneurs and the rest were internet marketers (I searched for each person's Linkedin profile).
**How I made the money**
So once I got a good idea about the types of users who were most interested in this course. I continued to try to keep my posting about the course on the front page of the discussions in the groups frequented by entrepreneurs and Internet marketers. I just made sure that I increased the price of my course to $99.
Within about 1.5 weeks I had about 55 subscribers who bought the course.
So that basically meant more than $5,000 in revenues within 2 weeks of running the test.
**Next Steps**
I am looking at trying out Google adwords to see if Google adwords can be a viable source of customers.
Before I launched the course, I wanted to make sure that this course really had sufficient demand in the market and that all the effort I was putting in developing the course was not going to go waste.
My Linkedin Strategy
So I decided to run a quick test to verify my assumptions about the demand for the course.
1. I decided to first keep the course free and share the information about the course on Linkedin. I already had a couple of potential types of users in mind for this course. I assumed that app developers, entrepreneurs and internet marketers would like this course. So I joined many groups for these people and started sharing information about my free course.
2. I knew that for the course to get a good amount of visibility, it had to be on the top of the active discussions page and when a weekly/daily digest is sent out by linked in, the course discussing needed to be listed under the "Still Active Discussions" section of the Linkedin digest emails.
3. So my plan was simple:
- create a dummy user on linkedin and buy contacts for the user on fiverr.com. Once you have a good number of contacts for your dummy user, you can easily get in to a majority groups without having to get approved.
- Go to the discussion page of your course and add comments as the dummy user.
- Reply to the comments of the dummy user
4. I could do this as often as I wanted, but it was important that I added comments on Sunday, Tuesday, Thursday nights because I noted that a lot of groups sent their digests on Monday, Wednesday and Friday mornings.
So based on this test here were the findings:
App developers didn't care about this course. They seemed to live in their happy world where they continued developing apps hoping that they will become rich without any marketing involved.
Entrepreneurs were super interested and so were internet marketers.
Among the free signups about 50% were entrepreneurs and the rest were internet marketers (I searched for each person's Linkedin profile).
**How I made the money**
So once I got a good idea about the types of users who were most interested in this course. I continued to try to keep my posting about the course on the front page of the discussions in the groups frequented by entrepreneurs and Internet marketers. I just made sure that I increased the price of my course to $99.
Within about 1.5 weeks I had about 55 subscribers who bought the course.
So that basically meant more than $5,000 in revenues within 2 weeks of running the test.
**Next Steps**
I am looking at trying out Google adwords to see if Google adwords can be a viable source of customers.
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Harry Husted
http://www.creatingwords.com
With 20+ years’ experience, I can help YOU stop struggling to stand out, with a more dynamic marketing message, SEO, an attention-getting e-book, or a catchy jingle of your own to reel in those prospects.