Help! How do I pick a niche?

by erange
43 replies
Hopefully some of you 'veterans' can advise me. Pretty please! ;-)

I'm a newbie and I'm just struggling with finding a niche. I'm using Market Samurai and I've gotten pretty good at understanding all the terminology...but I'm just frustrated.

I hear SO much about market / niche / keywords / competition...so I'm trying to do it right the first time.

I started with 'halloween' as my market. Then I tried to think of a bunch of niches...'making costumes, fun treats, pumpkin designs, etc.' I thought I had some good ones...then I used Market Samurai to find some quality keywords using their 'golden rules.'

BUT...when I tested the 'SEO Compeition' for all of those keywords...the competition was so crazy difficult it wouldn't make sense to try to develop a website. Ugh?!?

What am I doing wrong? Am I looking at this the wrong way?

Thanks.
Eileen
#niche #pick
  • Profile picture of the author ArielT
    Hello baby, just choose a niche you like, don't worry so much about competence, you might choose today a low competition niche and tomorrow an stronge competence appear and would be the same situation, to resolve this, start as good as possible from the beginning in all factors

    Choose a niche you like, try to choose a domain that sound good, make a simple, functional and nice design so It be easy to navegate and provide useful content
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  • Profile picture of the author Pradeep Bhagwat
    Hi,

    You said you have done lot of study to find good niche. It is really good but don't get confused and don't go after too much things.

    My personal experience is that you have to select sub-sub niche to get well ranked. For main keywords there is very tough competition. You are using Market samurai then it is easy to find sub-sub niches. Here is example: If you are just trying to rank in `back pain` niche then it will be tough, if you paste this into Google ad-word external keyword tool and search it then you will find various variations. That is how you can find good niche. If you can find newest market then it will be easy to rank. In saturated niches it is tough.

    - Pradeep
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  • Profile picture of the author DesertSand
    Lol @ Hello Baby.
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  • Profile picture of the author LGBgroup
    Hey,

    Well since you a newbe to IM as stated I will give you a few tips that helped me.

    First leave market samurai use what Google give you trust me they know best.!

    So what we are going to use for the first method is 3 free online tools.

    1. Google Trends
    2. Google Keyword Tool
    3. Godaddy - or any other domain registrar.

    Here is the Steps:
    1. Go to Google Trends and start browsing the latest trends try to find something that is general niche e.g new car, new game, new tv show, new movie, news story, products or any thing you basically likes try to go with something that speaks to you or even something you know in person (ill explain why its important later)

    2. After you found nice niche that interest you go to Google keyword tool and check the search volume do not look for broad search match go only for Exact search match
    Google keyword tool will give you many options including the keyword you searched and will show you the monthly search volume for each keyword Im suggesting you to go from 100k+ Exact search match. once you found keyword on Google trends that has 100k+ exact search match (which take around 10 mins to find) after you found a keyword with all the matches go to Google and type your keyword see what the results are.

    First, see who is in top 3 places, what is their domain name, does they have the keyword in the domain name or its a page on their site? does the have the keyword in subdomain?
    all this is good information because if most of first page results don't have the match keyword in the domain it will be easy to compete with them. also check how many results you have in Google so for example If I found new trend of Google trends "New Barbie Doll" and this search term has less than 70million results on google and the keyword has 100k+ exact search match I tell you right now its golden EMD.

    Second, go to top 3 sites on the results check their meta keyword, titles, meta description here you can even use market samurai to check all about them.

    3. last thing left is to find if the domain is available for the exact keyword this called EMD (exact match domain) which will help you a lot in your rankings. (btw buy only .com)

    Once you bought the domain you need to start fill it with Content. SEO these days is really gray area now it was Black and white but no more due to recent Google updates.
    Google basically says to all webmasters leave SEO to us focus on providing good content to your readers, so all you need to do is pick a niche that you can write your own content and listen to your readers give them what they look for and trust me youll get massive amounts of traffic.

    Other than that GL with you IM career

    LGBgroup
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  • Profile picture of the author erange
    thank you for the quick responses!
    (...and ArieIT - it's "Eileen")

    I might be over-complicating things. I've heard a couple other people say, 'just start doing SOMETHING'. lol I guess I just don't want to waste time/money building a bunch of sites that don't amount to a hill of beans.

    I'm also worried that if I focus on a 'sub sub niche'...it will be SO focused that it would be hard to monetize. (i.e. "chapstick sculptures in brazil")

    Again...thanks for the replies. I really appreciate it. ;-)

    Eileen
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    • Profile picture of the author RanD
      Originally Posted by erange View Post

      thank you for the quick responses!
      (...and ArieIT - it's "Eileen")

      I might be over-complicating things. I've heard a couple other people say, 'just start doing SOMETHING'. lol I guess I just don't want to waste time/money building a bunch of sites that don't amount to a hill of beans.

      I'm also worried that if I focus on a 'sub sub niche'...it will be SO focused that it would be hard to monetize. (i.e. "chapstick sculptures in brazil")

      Again...thanks for the replies. I really appreciate it. ;-)

      Eileen
      Yes, just do something....but do it correctly. Mostly that is just a comment for people to get focused on something...which you seem to be doing.

      Don't worry about going too sub sub niche. How deep you go is irrelevant, provided that that your market and keyword research shows that it will get traffic, and that you can properly monetize it.

      That said, do not put the niche above the research. If you can't find a way to make Halloween work for you, find something else. This is a big road block that many newbies face. They pick a niche they like and disregard the what the data tells them.

      Frankly, Halloween may not be the best choice to start with. It has a very brief peak point and is slow for the rest of the year. Plus you don't have much time left to build up traffic. It can be profitable, so it is hit pretty hard by experienced marketers, and the competition will be tough.

      If you really, really want to do Halloween stuff, you could make a broader sub niche of Halloween, and target the sub sub niches, with low competition, using longtail keyword optimized pages or posts. Then go after more difficult keywords later. however...

      I think you might be better off looking for something a little more long-term, and easier to get into. Do not follow a passion and ignore the data.
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  • Profile picture of the author travlinguy
    Originally Posted by erange View Post

    Hopefully some of you 'veterans' can advise me. Pretty please! ;-)

    I'm a newbie and I'm just struggling with finding a niche. I'm using Market Samurai and I've gotten pretty good at understanding all the terminology...but I'm just frustrated.

    I hear SO much about market / niche / keywords / competition...so I'm trying to do it right the first time.

    I started with 'halloween' as my market. Then I tried to think of a bunch of niches...'making costumes, fun treats, pumpkin designs, etc.' I thought I had some good ones...then I used Market Samurai to find some quality keywords using their 'golden rules.'

    BUT...when I tested the 'SEO Compeition' for all of those keywords...the competition was so crazy difficult it wouldn't make sense to try to develop a website. Ugh?!?

    What am I doing wrong? Am I looking at this the wrong way?

    Thanks.
    Eileen
    First, congratulations on being one of the few new folks around here in about 80 years who actually knows the difference between a niche and a market. If I see one more post asking if the Health niche or the Financial niche is profitable I think I'm going to puke.

    As for the niches in the Halloween market, yes, they're going to be crowded, very crowded. I'm assuming your interest in keywords is because you're hoping to drive traffic to a seasonal offer using SEO. If you're set on that you might be better off looking for a paid traffic source as it's going to be hard to get positioned anywhere near the front of the line in the SEs.

    I don't know your situation but maybe it would be better to start with a market that's viable year round. I always say people should look to work a model that they're passionate about. That way the day to day stuff doesn't seem so much like work. At least pick something you like. Good luck.
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    • Profile picture of the author erange
      thank you travlinguy!

      yes...you are correct. I was looking to jump in and drive traffic to a seasonal offer with seo. Not because I need fast cash...just because I thought it was a good idea. I don't know a thing about pay-per-click (other than actually knowing it exists. lol). from what I've read I'm worried I could spend and/or lose a lot of money that route...so I like your advice.

      maybe i need to take a breath and really think about a long-term niche.

      It's hard to focus. It seems like everyone has a different opinion. lol
      (I wonder if everyone is making about the same about of money?!?)

      Eileen
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      • Profile picture of the author travlinguy
        Originally Posted by erange View Post

        thank you travlinguy!

        yes...you are correct. I was looking to jump in and drive traffic to a seasonal offer with seo. Not because I need fast cash...just because I thought it was a good idea. I don't know a thing about pay-per-click (other than actually knowing it exists. lol). from what I've read I'm worried I could spend and/or lose a lot of money that route...so I like your advice.

        maybe i need to take a breath and really think about a long-term niche.

        It's hard to focus. It seems like everyone has a different opinion. lol
        (I wonder if everyone is making about the same about of money?!?)

        Eileen
        I agree with the comments that Halloween is a good market. It's also very competitive with people who've been milking it every year for a long time. It's not my style to try and dissuade anyone from taking a shot at anything. That's how we learn.

        What I will say is, build a solid business around something you're familiar with. Every new (and seasoned) marketer is presented with unexpected surprises. That's part of the learning curve. In my opinion it's better to take those lessons while you're working on a long term venture rather than have one take you out of a seasonal effort.
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  • Profile picture of the author hebsgaard
    There is no wrong niche. Well, maybe there is, but most niches can be profitable one way or another.

    Market Samurai is a good too, just not for niche selection. I wouldn't let any keyword tool affect my choice of a niche. Keyword tools are for later stages.

    Halloween is a good market and now is a good time to get a website up and running. Remember it's seasonal and you shouldn't expect to make a lot of money from it after Halloween. That's not me saying you shouldn't make a Halloween site. Seasonal sites get insane attention during their particular season and I know a lot of people use hoidays to make a ton of money.

    With a niche like Halloween physical products and products about making candy, dressing up etc. would be a good bet.

    It sounds like you really want to do a Halloween site, but are looking for confirmation that it's a good idea? Am I right?

    Assuming I am my advice is that you go for it.

    Once you have decided to go for it split it into subniches like candy, costumes, pumkin heads etc. Now you can start doing some keyword research.

    Keyword research is far more effective if it is done about specific topics. Here's an example.

    I once did keyword research for a site about roleplaying games (yes my nerdiness knows no bounds!). I used "roleplaying game" as the seed keyword (the word you enter when you begin your keyword research) and I found very few keywords I could realistically rank for without spending a ton of time or money. Then I entered "dungeons and dragons" as my seed keyword. Lo and behold! Before my eyes more than 20 keywords I could easily rank for unveiled. These keywords even got pretty decent amounts of traffic. As an added advantage many of them were related to specific products I could easily do affiliate promotions of.

    The morale of this wonderous tale is that generic seed keywords are bad, specific seed keywords can be better! When I say can it's because you can get too specific in your choice of seed keyword and you also run the risk of getting sidetracked into completely different niches.

    The golden rules filter really isn't that good either. First of all you want to change the filter to use exact match keywords only. Also the SEOC value should be significantly lower. I don't bother with keywords with an SEOC of more than 500.000 and even then they have to be extremely tempting.

    Finally, let me just reiterate that a keyword tool has no place in the niche selection process. If you get too hung up on keywords you end up choosing a niche you're not going to want to work with in the long run.

    Trust me, I've been there!
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    • Profile picture of the author W.P. Allen
      Hello baby,
      That's hilarious

      Anyway, there are lots of ways to pick a niche. I think the best way is to simply pick one of the bigger MARKETS (like health, finance, beauty, etc.) and just dig down into a niche. For instance, with beauty you can create a site about anti-aging skin care. With weight loss you could focus on getting great legs or a firm buttocks. The key is to NOT spend too much time picking a niche. Just pick one and then go from there.

      I would also make sure that it's not TOO narrow (unless you want to build a micro-niche site and then the more narrow the better). You want to be able to keep adding content to build the site out. For instance, with anti-aging skin care you could write about wrinkles, crows feet, fine lines, shampoo, lotion, fingernails, supplements, diet, etc.
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    • Profile picture of the author erange
      hebsgaard,

      GREAT advice!
      You covered a few things I've been wondering about. (i.e. 'seed words) Yea...I know understand that! ;-)

      I was also concerned about Market Samurai always using 'broad' when everything i've ever heard says (even screams) 'exact' match ONLY.

      I like the approach and the example....my recap:

      Just go with the halloween market - nothing to lose.
      Come up with some fun and unique niches.
      Use Market Samurai to grab good keywords for those niches. (change the golden rule settings)
      Create content around those keywords
      Monetize it with affiliate products and maybe adsense
      (...maybe try to learn PPC because it's a seasonal market.) ;-)

      I think I'm getting my confidence back! ;-)

      Eileen
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      • Profile picture of the author erange
        wp allen....

        I never thought about NOT being too narrow...
        I've always thought the opposite - be as narrow as possible. BUT your reasoning makes sense.

        Going back to my 'chapstick' example...

        If I did something on 'make-up'....I could have lots of little niches on the same site, like 'lipstick'...'blush'...even 'hairspray' maybe. That sounds like a great way to make a long-term profitable site.

        Eileen.
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        • Profile picture of the author cashp0wer
          I say choose a niche that you are passionate about. It will make your much easier and you will be able to stay motivated even more. It's much easier to write content about things you are actually interested in.
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        • Profile picture of the author W.P. Allen
          If I did something on 'make-up'....I could have lots of little niches on the same site, like 'lipstick'...'blush'...even 'hairspray' maybe. That sounds like a great way to make a long-term profitable site.
          It really depends on the business model you choose. If you want to go with micro-niche style sites then it pays to go narrow. However, if you want to build larger, more long-term sites then you want to go broad. Just don't go too broad. Don't build a site about "health" or "beauty" or "insurance". Those markets are WAY too big and you'd be in direct competition with sites like WebMD and MayoClinic. If I were you I'd pick a niche within a bigger market that you have an affinity with. Something you like or something you would like to learn more about. That way you won't get bored with the topic (just make sure the topic is profitable).
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      • Profile picture of the author erange
        KE - Thanks, I've never heard of 'The Challenge'. (...I'll give it a chance.)
        Travlinguy, Johnny, WP Allen - Thank you!

        I'm excited to get so much feedback!

        It's Friday and ready to take on this affiliate marketing beast! lol I think I'm getting the vibe that I just need to do 'something' and learn/grow from there. I'm sure I'll have more questions soon!

        Thanks everyone.

        Eileen
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  • Profile picture of the author Rod Cortez
    This should help you out some:

    http://www.warriorforum.com/main-int...ml#post6712168

    RoD
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    • Profile picture of the author KEKilpatrick
      Hey erange (I'm not dyslexic but I swear when I saw your user name I read it as enrage LOL)

      Have you checked out "The Challenge"?

      The Challenge (not an affiliate)

      It's free and is pretty much step by step. The pre-training week you can actually do in a day (way less than a day) as it is walking you though setting up a fb account, twitter, picking a niche etc... you may or may not want to use those but to work through the course it's not a bad idea. There are 7 modules broken down into 7 weeks of 7 "classes". The information is broken down into bite sized chunks and it's a pretty easy program.

      IMHO it's a really good way to get through the process once and it's pretty much spoon fed. If you're not in need of quick cash and have the time to learn you might want to check it out. Since you already have an idea for a niche that part will be quicker for you.

      Good luck

      KE
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      “Until the 20th century, reality was everything humans could touch, smell, see and hear. Since the initial publication of the charged electromagnetic spectrum, humans learned that what they can touch, smell, see, and hear…is less than one millionth of reality”

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  • Profile picture of the author johnben1444
    Settle down and go through this, also learn to use the "search bar" on the forum and "search engines" to gather more info and compliment your findings.

    http://www.warriorforum.com/adsense-...-rankings.html
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  • Profile picture of the author Johnny12345
    Hi Eileen,

    Before you begin look for specific niches and keywords, you have a decision to make.

    You can choose from two paths:

    1) A topic you are INTERESTED IN.

    Or...

    2) A topic based on DEMAND (that is, what people are actively buying).

    In a perfect world, your topic of choice would be based on *BOTH.* (After all, isn't the real goal to make money doing something you enjoy?)

    Just remember that choosing a topic based STRICTLY on DEMAND can be a very boring path to take.

    The thing is...

    If your niche bores you, will you do it well? If you don't do it well, how will you stand out in a sea of competitors? It can be a "Catch-22" situation.

    Choose wisely.

    John
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  • Profile picture of the author jenmidas
    There you go:
    Brainstorm it from here
    Amazon.com Best Sellers: The most popular items on Amazon

    and validate the demand :

    Google Trends
    Google Insights for Search
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  • Profile picture of the author TimShi
    Everybody here has a good point, but most of the advice is rather technical, as in how to exploit google keywords and using softwares to find under-exploited keywords or markets.

    However, I'm going to take the simple approach. Where do your interests lie? What are you good at doing (competitive advantage over other people). As long as you don't pick a niche that has an extremely small market, like "making candy-cane sculptures", I'm sure you'll fare just well. And lastly, write your content for your customers, not the search engine!
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  • Profile picture of the author slicka
    I would make sure to pick a niche that is something you have an interest in.

    It will be beneficial in the long run since you will be willing to put your heart into working on it, and producing content.
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  • Profile picture of the author Elizabeth Fee
    I like the simple approach as well. Do a brain dump of your hobbies and interests and write it all down. Of everything you've written, see what's trending in the market using Google, Amazon Best Sellers, Ebay Pulse, etc.

    One interesting exercise that we've implemented is a "Niche Game" where you start with one niche idea, and then someone else tries to think of a new niche that relates to the previous niche, and so on and so forth.

    The point is to not only generate niche ideas, but over time it becomes truly amazing how many niches are out there.

    A simple example:

    First Niche Idea: Black Trunks
    Second: Coffee Tables
    Third: Wood Furniture
    Fourth: Wood Treatments
    Fifth: Staining and Resealing Your Deck
    Sixth: Composite Decking
    Seventh: Landscaping Your Backyard
    Eighth: Gardening Tips
    Ninth: Watering Your Lawn
    Tenth: Installing a Sprinkler System

    ... each new niche relates somehow to the one previous - and it's interesting to see how you can go from a very simple product niche (Black Trunks) to something more informational (installing a sprinkler system).

    Hope this helps in some way as you certainly have received tons of good advice already.
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    Elizabeth Fee
    The Niche Mom - My personal blog to inspire and guide you towards earning an income online.

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  • Profile picture of the author ArielT
    Eileen, maybe I be wrong but I don't think is good idea the halloween niche, I mean, do you like it? I think it might result boring to you since is a season niche, below I give you some niche ideas

    • Jewelry
    • Fashion clothing, fashion accesories or both
    • Electronics and then go narrow in pages/posts with long tails etc
    • Perfumes
    And there are tons of more options

    Take all the time needed to decide for a long term site, so this means you should be ready to compete with any other site

    Keep commenting your ideas or doubts

    Good opinions of all posters above
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  • Profile picture of the author fin
    Choose something you are passionate about that other people would pay money for always seems to be a good one.
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  • Profile picture of the author alishapinto
    Just pick a niche that 'you' like. You must be or atleast strive to be the best in that field. There will always be competition in anything and everything you do. But a good website is one that keeps the users interested. From an SEO perspective if you work on it a little hard enough, it will eventually yield good results.
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  • Profile picture of the author tonyrior
    why not use market samurai in your research? you can check competition there, pretty cool tool.
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  • Profile picture of the author CsabaSzücs
    As I read a few of you mentioned Google Trends, and Google Insight For Search.

    They are really useful but the whole process of finding a profitable niche could be quite time-consuming with them.

    I came across a tool, which make the whole process a lost easier and faster. Some of you may know it as this software is from a respected marketer.

    That is TrendMiner Pro. (Just google it.)

    I just mention it because I really find it useful. I purchased it recently and I believe it will save me a lot of time - and will help make money at the same time.

    By the way passion is good but if your niche is not profitable than it doesn't matter. But that is only my opinion.
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  • Profile picture of the author tofrar
    one good place to get idea for niche in article writer service like iwriter

    There you can see request for article and that can give you many new idea of niche b.c when someone ask for article they have to give up the keyword too
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  • Profile picture of the author Marcus Rockey
    Having an advantage online is pretty important to succeed, even more so when you are new.

    One advantage you can tap into right away is by choosing a niche that you have a passion or love for. This is so important because when it comes to writing and promoting your content you don't have to work so much, it all comes naturally. This typically "lowers the bar" for the amount of work you have to put into...

    1. content
    2. marketing
    3. ability to provide value
    4. your desire to succeed

    This also creates your essential authenticity because what you write and the way you write it comes from within and is more a reflection of who you are (authentic.)

    And if you don't know what you love or how it can be translated into content then just ask your friends and family what they think you are good at, what are your natural skills in their eyes? What do they think of you deep down?

    Thanks
    Marcus
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  • Profile picture of the author jekamaster
    I totally agree LGBgroup! Use Google Keyword Tool, Google Trends. Google tools gives you more trust results in comparison others online keyword tools.
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  • Profile picture of the author Thomas W
    What I advise is that when you pick a niche that you are most comfortable with.

    Pick something you know well and can talk about.

    Most people start off trying to find a "Profitable Niche" only to find out they do not know how to promote it.

    It's better to have a niche where you can talk about without any major "research". That way you can be an authority of that niche and it's much easier to gain traffic and there promote your offers.


    I teach this in my newbie groups

    http://www.warriorforum.com/local-me...irections.html
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  • Profile picture of the author erange
    can i play devil's advocate? lol

    i've posted in other forums and i'm getting a bunch of 'wanna-be' affiliate marketers giving me advice. ugh.

    is anyone willing to share (public or private) some newbie statistics for 'niches they love'. how realistic is it for me to assume that i can compete and earn $500/mo in a 'running' niche or a 'vacation' niche?

    Elizabeth - i like your approach. (i'm still waffeling on the halloween thing. i'm getting mostly 'don't do it'...but i might have to just dive in and learn my lesson. lol) they only thing i worry about with your approach is that i'll wind up with a tons of niches...tons of work...for little income. make sense?

    i guess i'm trying to use market samurai and other tools to give my chances of success a better shot.

    is anyone willing to share how many 'niches they love' are they currently in and earning a profit?
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    • Profile picture of the author Pole
      Pick a niche that's suits your knowledge and interests. That is a major tip, you don't want to be writing about something that you hate and know nothing about!
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    • Profile picture of the author Elizabeth Fee
      Originally Posted by erange View Post

      Elizabeth - i like your approach. (i'm still waffeling on the halloween thing. i'm getting mostly 'don't do it'...but i might have to just dive in and learn my lesson. lol) they only thing i worry about with your approach is that i'll wind up with a tons of niches...tons of work...for little income. make sense?
      Keep in mind that the approach is strictly to help you generate some ideas. You absolutely do not need to conquer every niche you come up with (in fact, just go with one as you get started). Get the ideas down, and then start narrowing your choices by means of 1) what you find the most interest in, and 2) is there a market for it, and if so, how hot is the market, and 3) what does my competition look like?

      You definitely do not want to spread yourself too thin across too many niches that may or may not relate. This was just to demonstrate an easy way for generating niche ideas - and it could perhaps help you think of a niche that you may not have otherwise. Don't let this overwhelm you - you are in research mode for your business, and that's an important step towards building something that you will not only earn a living with, but will feel proud of.

      What specifically draws you the most to the Halloween market? Is it because the market is now warming up with Halloween just around the corner? Is it because you like the history and stories behind it? Think about the answer to those questions to truly decide if this is something you want to pursue.
      Signature

      Elizabeth Fee
      The Niche Mom - My personal blog to inspire and guide you towards earning an income online.

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  • Profile picture of the author therichb
    Niche is where your expertise counts ... You must chose it different available online methods & go in long with that to have you earning with a flow... If you go slow, that will be no worth for a good future

    So find niches which you can keep using for years to come & not for a short span
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  • Profile picture of the author Randall Magwood
    I would jump right in and start trying to generate leads from the niche. You can easily put up a squeeze page to see what niches are highly responsive. I would start here real quick, and whichever one brings in the best results... roll with that niche.

    They say internet marketing and make money online is highly competitive too... but many people make money from it everyday. I'm willing to bet that you could make that niche work - despite the competition. Just do a good job of marketing.
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  • Profile picture of the author ebaypowerguru
    Pick a niche of what interests you, there is no point in picking a niche just for the sake of it and then getting bored 6 months later!
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  • Profile picture of the author Tony Humble
    Banned
    For your first niche, I'd suggest that you pick something you know about, so it's easier for your to write tailored content without having to research a lot. Worry about competition when you have more experience.
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  • Profile picture of the author drr
    Competition exists in just about every niche you could throw your hat at. The idea of there being untapped niches simply bubbling with profitable keywords is something of a fallacy

    I tend to run with niches that offer high paying affiliate programs, and some recurring income element - there are niches out there that offer truly astonishing CPA's, and other niches will just naturally lend themselves to residual income possibilities.

    I also look keenly at news reports for details of new emerging niches.
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  • Profile picture of the author handymoney2
    level of pain or passion and demand
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  • Profile picture of the author FrancisJang
    Instead of asking how to select a niche, why not take an inventory of your interests and then find something that fits you? That way, when it comes to writing about your niche, it'll be easy for you and whatever you write will come across as natural.
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