How do I get recognized as an expert?

22 replies
I'm not talking about "fake it till you make it", though... I want to know how I can become recognized in a certain market and be able to get credentials in the market before even selling my product.

For example, if i'm selling a program on toy cars, how do I get some of those "As seen on TV" or getting interviewed, etc?

I've also heard about methods about "creating your own media" --- which means creating your own BLOG, and posting daily in it.

But I find that to be a little unproductive, because it's a huge time-sucker, is it not? The opportunity cost for doing something that must be really high. Besides, it's hard to create "viral" content, and creating awareness in the blogosphere which is already saturated by other bloggers out there is going to be like i'm fighting elephants with toothpicks.

Anyone have an idea?

PS -please, no artificial press releases or loopholes, or pitching
#expert #recognized
  • Profile picture of the author VegasVince
    It starts with a mindset.....from there it's all about positioning. Position yourself as an expert by interviewing other experts.......I started my career in marketing doing that. I call it the Larry King effect. Dude wasn't particularly a great interviewer......but he interviewed "famous" people and he reaped the residual effect. It also helps to have a friggin' clue as to the subject you're attempting to obtain authority status in.



    peace, Vegas Vince
    {{ DiscussionBoard.errors[6865078].message }}
    • Profile picture of the author wishfulsuccess
      Hi Vegas Vince,

      (i'm a fan to your shows, I can see how that works, haha!)

      So what you're saying is that I need to reposition myself in my market, as a unique authority, did I get that right?

      Yes, I do have a huge amount of knowledge in the few markets that I'm exploring for building assets in... Thanks a lot, I do have a few ideas trickling out from the back of my mind now....

      Thanks,
      wish
      {{ DiscussionBoard.errors[6865089].message }}
    • Profile picture of the author jamescanz
      Originally Posted by VegasVince View Post

      It starts with a mindset.....
      Couldn't agree anymore.
      {{ DiscussionBoard.errors[6866798].message }}
      • Profile picture of the author rosetrees
        Originally Posted by wishfulsuccess View Post

        For example, if i'm selling a program on toy cars, how do I get some of those "As seen on TV" or getting interviewed, etc?
        (
        Originally Posted by theteach View Post

        Personally, I have found that writing books, appearing on national tv and radio have helped both my online and offline businesses.
        Two of my websites have been mentioned several times in the press. For one, they find me and contact me. For another, a colleague of mine spent time contacting the press. As the subject is of general public interest (nothing to do with IM) we started getting interest. Once you have been in a few magazines or radio interviews, a sort of "Emperors New Clothes" syndrome takes over and others want to publish a bit about your site too. Our Zenith was an appearance on Midlands Today on the BBC TV on New Years Eve.

        It's been all downhill since then!!!

        So - you need to produce a site that is of interest to the media. Remember - there are thousands of radio stations, tv stations, magazines - all looking for content, all the time, every day. Many employ researchers. If your content is really interesting they will find you.
        {{ DiscussionBoard.errors[6867007].message }}
  • Profile picture of the author wishfulsuccess
    Awesome! I think I got the idea...

    Find a crack, position myself uniquely, approach a hot market with a different take... Sounds like a plan!

    wish
    {{ DiscussionBoard.errors[6865156].message }}
  • Profile picture of the author contentwriting360
    Banned
    Anyone who wants to be regarded as an expert in anything that involves the Internet must have a solid reputation. Others thought that having a solid reputation means having 100% satisfied customers or very less to zero negative comments on your sales page, Facebook fan page, etc. No, that isn't the meaning of having a good reputation. Having a good reputation means having the ability to respond constructively and receptively to not-so-good comments or reviews of clients. It's the way you handle your customer service.

    Now, since I'm referring to building an online reputation, it starts with great content. People see your content prior to being able to directly get in touch with you. Your content talks about you, who you are, what you do, and what you can offer. Good content does not need to be expensive always. Try to visit the Warriors For Hire section. Look around who has the best quality control processes. Don't look for who has the least number of complaints on their sales thread. There are Warriors who expect Earth in exchange to their $5.00.

    If you're literally on a tight budget and cannot afford a rate of $0.01 or $0.02 per word for an article writing service, find those who are willing to post blogs as a guest (guest posting). You'll find some in this forum.


    Originally Posted by wishfulsuccess View Post

    I've also heard about methods about "creating your own media" --- which means creating your own BLOG, and posting daily in it.

    But I find that to be a little unproductive, because it's a huge time-sucker, is it not? The opportunity cost for doing something that must be really high. Besides, it's hard to create "viral" content, and creating awareness in the blogosphere which is already saturated by other bloggers out there is going to be like i'm fighting elephants with toothpicks.

    Anyone have an idea?
    {{ DiscussionBoard.errors[6865186].message }}
  • Profile picture of the author dc_publius
    Show some of your expertise publicly in some way. Blog, etc.

    You don't need to create a crappy blog with 1000 crap articles. You just need a blog with just ONE good article that really shows that you are an expert. People in the know will recognize it. Then you can follow it up with another article, and so on and the right people will know, opportunities will open up.
    {{ DiscussionBoard.errors[6865242].message }}
    • Profile picture of the author wishfulsuccess
      Originally Posted by dc_publius View Post

      ONE good article that really shows that you are an expert. People in the know will recognize it. Then you can follow it up with another article, and so on and the right people will know, opportunities will open up.
      Thanks for this. It helps a lot!!
      {{ DiscussionBoard.errors[6866063].message }}
    • Profile picture of the author Cali16
      Originally Posted by dc_publius View Post

      You just need a blog with just ONE good article that really shows that you are an expert.
      Just my opinion, but I don't think "ONE good article" is enough to show that anyone is an expert on a given topic. Knowledgeable about it? Perhaps (or perhaps just really good at research). But an expert? No.

      You (the OP) said that you don't want to do something that is "time-sucking". Unless you are already an expert in your chosen niche, becoming one IS going to take a lot of time, effort, and energy. There is no magic wand. True expertise doesn't happen overnight. It happens over a lengthy period of time. (I'm sure some will disagree with me as they have a very liberal definition of "expert".)

      Of course, a lot of people in the online world pretend to be "experts" on all sorts of things even though they are far from it. They may have some knowledge, but knowledge and expertise are not the same thing. If that is your goal - to find ways to merely "appear" to be an expert just so people will buy whatever you're selling - well, that's not a tactic I support.
      Signature
      If you don't face your fears, the only thing you'll ever see is what's in your comfort zone. ~Anne McClain, astronaut
      {{ DiscussionBoard.errors[6866688].message }}
  • Profile picture of the author FIP
    Its about adding value to whatever you do and wherever you post. Quantity helps to a degree, but generally its about quality and thats about making an impression and really being able to reach out to, or touch people in a unique or meaningful way.

    At least thats one approach
    Signature

    "If one advances confidently in the direction of his own dreams and endeavours to live the life which he has imagined - he will meet a success unexpected in common hours"
    -Thoreau

    {{ DiscussionBoard.errors[6866109].message }}
  • Profile picture of the author Dave3110
    I would recommend a blog, with a couple of very well researched, clear articles which will show you are an expert. Get this going and you will soon make a name for yourself
    {{ DiscussionBoard.errors[6866153].message }}
  • Profile picture of the author Alexa Smith
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[6866298].message }}
    • Profile picture of the author JulianKane
      Originally Posted by Alexa Smith View Post

      You need three things, I think ...

      (i) Be an expert (i.e. genuinely have the expertise);

      (ii) Have/acquire the necessary communication skills for others to see that you are;
      Exactly what I was going to say...

      Also, if you foster a reputation as an "Expert" then people will think you are one.
      {{ DiscussionBoard.errors[6866702].message }}
    • Profile picture of the author MatthewWoodward
      Originally Posted by Alexa Smith View Post

      You need three things, I think ...

      (i) Be an expert (i.e. genuinely have the expertise);

      (ii) Have/acquire the necessary communication skills for others to see that you are;

      (iii) "Pre-sell effectively to well targeted traffic" (in other words "get yourself or your material in front of the right people who are already interested" - there's no point in trying to persuade people to be interested. Sure, you can do that, but that sort of "interest" doesn't last anyway).
      That is some very sound advice that you should listen to.

      I'm currently publishing a series of tutorials to share my expertise on SEO and get into a lot of the nitty gritty that most people don't. Assuming that people are benefiting from my 'expertise' that will help to establish me as an expert.

      Of course it could go the other way that people see what I'm teaching and establish me as an idiot =D

      One of the most challenging things so far has been point 2 and 3. Teaching something that is complex and makes sense in my head to people that only have the basic understandings of SEO is very challenging indeed. It has been one of the things I have struggled with the most.

      As far as getting my material in front of the right audience, well I'm doing that right now and am purely relying on forums for traffic. Although its only small amounts of traffic the quality of the content encourages a lot of sharing so its a snowball effect in the long term.
      {{ DiscussionBoard.errors[6867484].message }}
  • Profile picture of the author MarketingMinded
    First you have to understand that expertise is relative. So technically, you're already an expert to somebody about something.

    What you have to do is focus on building trust and being likable. You'll that you build a audience rather quickly by doing so. The key is to acknowledge your expertise, think and act like an expert. Your confidence will attract people and your content will make them stick.

    The other thing is securing credible endorsements and testimonial. This acts as social proof that you're the real deal.

    I recommend you start a blog around your area of expertise and create a product that positions you as an expert.
    {{ DiscussionBoard.errors[6866355].message }}
  • Profile picture of the author theteach
    Personally, I have found that writing books, appearing on national tv and radio have helped both my online and offline businesses.

    People automatically view you as an expert if someone else does first.
    {{ DiscussionBoard.errors[6866664].message }}
    • Profile picture of the author myob
      Being recognized as an expert actually can be as simple as writing articles and having them accepted and published in recognized specialty publications.

      There is a sort of tacit endorsement by publishers when an article is accepted, which often confers an aura of authority to their readers.

      Rather than slogging through the competition with on-site blog posts, consider establishing a presence within your market by leveraging articles published in authoritative publications to your blog readers.

      Having so attained a credentialed status of "expert" by association with recognized publications, you are no longer viewed as just another pesky salesperson competing for customers.

      You can then make product recommendations, which strike high above the monotonous drone of other sales pitches and the seemingly endless parade of wimpy "product reviews". This is essentially how I market in dozens of hotly competitive and specialized niches.
      {{ DiscussionBoard.errors[6867006].message }}
  • Profile picture of the author Surminga
    Try working hard to get some noticeable companies or business to use your work - go out and try to find work from big business' and then you'll be able to say you work for so and so and this is what people love to see. If you've got some good references you'll get some good business
    Signature
    Surminga.com - SEO and Digital Marketing Agency

    Here are a few of our Blog's : Social Media Marketing Guide
    Or if you Fancy a Holiday? - Holiday Guide
    {{ DiscussionBoard.errors[6866701].message }}
  • Profile picture of the author Randall Magwood
    1) Make money

    2) Do JV's

    3) Make your content so good that people will want to recommend it everywhere

    4) Start an affiliate program

    5) Get referrals and testimonials from your customers

    6) Participate on forums

    7) Start your own blog
    {{ DiscussionBoard.errors[6867417].message }}
  • Profile picture of the author EugeneFarber
    A blog is a huge help. Yes, it requires a time investment - but you get back what you put in. You can't get great results without working for them.

    That being said, you don't need to be posting every day. I disagree that just one good article will do the trick, but you certainly don't need to be posting on a daily basis. Once a week will work just fine if the quality is good enough (in fact, I can think of one specific case where the individual is definitely an authority now and he was posting a few times a month to get started).

    What you need to do is go to where your target audience is, and demonstrate your value there. Just posting to a blog that no one has heard of won't do the trick.

    That means guest blogging on industry blogs. And trying to get your input on media outlets.

    Sign up for services like HARO or Reporter Connection and see if you can get your name out there through those outlets as well. They are hit or miss sometimes, but every once in a while you'll find a golden nugget of an opportunity there.
    {{ DiscussionBoard.errors[6867612].message }}
  • Profile picture of the author GforceSage
    Being Unique will make you memorable.

    Get your hands on at least 2 well respected items in the same field. Add your own insight and re-spin it so it comes off as you and only you.

    Not everybody associates well with a so-called know it all unless they know their reputation really is very strong, but common people are often intrigued by someone who displays a high intellect without being overbearing and can do so in a way that is not like most others they come across. There is a subtle psychology to the madness.
    {{ DiscussionBoard.errors[6867896].message }}

Trending Topics